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MuscleTech's Quality Control Excellence and Innovation Pipeline with Raza Bashir | Episode #183

Raza Bashir MuscleTech quality control manufacturing innovation PricePlow Podcast Episode 183

On Episode #183 of the PricePlow Podcast, Mike and Ben sit down with Raza Bashir, Chief Innovation Officer at MuscleTech and Iovate, for an in-depth conversation about supplement quality control, manufacturing excellence, and the exciting innovation pipeline that has him more energized than ever in his nearly 20-year career. Broadcasting from MuscleTech's […]
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How Solar Foods Turns Air Into Protein: The Revolutionary Technology Behind Solein®

How Solar Foods Turns Air Into Protein: The Revolutionary Technology Behind Solein®

For the first time in human history, we're producing commercial quantities of protein without farms, without animals, and without even plants. Solar Foods has moved beyond theory and pilot programs -- their Factory 01 in Finland is actively utilising air molecules to grow nutritious protein powder through a technological platform that sounds like science fiction […]
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GHOST Fall 2025 Cranberry Duo: Welch's Grape-Cran BCAA & Cranberry Greens

GHOST Fall 2025 Cranberry Duo: Welch's Grape-Cran BCAA & Cranberry Greens

GHOST's autumn lineup expands with a licensed Welch's collaboration and a tart seasonal Greens flavor

The spooky season keeps getting better! Fresh off announcing GHOST® Whey x Count Chocula, GHOST is dropping two more fall flavors on September 24th: GHOST® BCAA x Welch's® Grape-Cran and GHOST® Greens Cranberry.

This launch showcases GHOST's strategic approach […]
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GHOST x Sour Strips 2025: Rainbow Returns in Four Products

GHOST x Sour Strips 2025: Rainbow Returns in Four Products

The annual GHOST x Sour Strips collaboration is back for its third year, and Rainbow is making waves again! After successful launches in 2023 and 2024, the mouth-puckering Rainbow flavor returns on September 9th, 2025, hitting four GHOST products with strategic exclusivity across different retailers.

This year's lineup brings Rainbow to GHOST Clear Whey, […]
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Nutristat PÜRPEPTIDE: The Advanced Amino Formula That Absorbs When Others Can't

Nutristat PÜRPEPTIDE: The Advanced Amino Formula That Absorbs When Others Can't

Most amino acid supplements make bold claims about absorption and performance, but they're built on a flawed foundation. Free-form amino acids require digestion. BCAAs alone miss critical EAAs. And when you're pushing hard in the gym, your digestive system practically shuts down as blood flows to working muscles instead of your gut.

Nutristat solves […]
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FitAid RX: The First RTD with Beverage-Stable Creatine from CreaBev® Technology

FitAid RX: The First RTD with Beverage-Stable Creatine from CreaBev® Technology

For decades, the supplement industry has faced a seemingly-insurmountable challenge: how to put creatine monohydrate into ready-to-drink beverages without it degrading. Companies have tried and failed repeatedly, with products launching only to be pulled from shelves when the creatine inevitably broke down during processing and storage.

Creatine in a Beverage is Here, Thanks to CreaBev®[…]
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Try the Future of Natural Sweetening: NNB Nutrition Debuts SweetVantage + Allulose Packets at IFT FIRST 2025

Try the Future of Natural Sweetening: NNB Nutrition Debuts SweetVantage + Allulose Packets at IFT FIRST 2025

The natural sweetener landscape is about to shift dramatically. At IFT FIRST 2025 (July 13-16 in Chicago), NNB Nutrition will be showcasing their latest breakthrough in Booth S1750: SweetVantage + Allulose packets that finally solve stevia's bitterness problem while delivering unprecedented sweetness potency.

If you've been struggling with stevia's bitter aftertaste or looking for a […]
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Solein® by Solar Foods: How Protein "Out of Thin Air" Will Transform the Supplement Industry

Solein by Solar Foods: How Protein 'Out of Thin Air' Will Transform the Supplement Industry

The supplement industry is witnessing its most significant protein innovation since whey isolate revolutionized post-workout nutrition decades ago. But this time, the breakthrough comes from literally thin air.

Meet Solein®, a protein powder that fundamentally challenges everything we thought we knew about how protein gets made. While the industry has spent years debating […]
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Amino Acid Absorption Enhanced by Peak ATP®! New ATP / Protein Research Coming

Amino Acid Absorption Enhanced by Peak ATP! New ATP / Protein Research Coming

New human research shows that PEAK ATP® significantly enhances amino acid uptake from both whey and plant proteins, changing how we think about protein utilization and supplement formulation.

The supplement industry has spent decades focused on delivering protein to consumers. But what if we've been missing half the equation? New groundbreaking research suggests that […]
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C4 Energy + Aminos Bring a Blend of Aminos, 100mg Natural Caffeine, and Jolly Rancher Flavors!

C4 Energy + Aminos Bring a Blend of Aminos, 100mg Natural Caffeine, and Jolly Rancher Flavors!

The C4 brand continues its winning streak with iconic candy collaborations, and now the popular C4 Energy + Aminos formula is getting the Jolly Rancher treatment. Following the massive success of C4 x Jolly Rancher pre-workouts and energy drinks, Nutrabolt has expanded this beloved partnership into their recovery-focused amino acid supplement.

C4 Energy + Aminos:[…]
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