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Kyowa Hakko’s Katie Emerson & Tony Miano: Setria Glutathione & Cognizin Research Updates | Episode #163
In this episode of the PricePlow Podcast, Mike and Ben welcome back Katie Emerson of Kyowa Hakko USA after Katie’s year and a half hiatus from the PricePlow Podcast. They’re joined by first-time guest Tony Miano, Director of sales and business development and the man behind putting Cognizin® citicoline into so many numerous beverage innovations. […]
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GHOST Vitamin C + Glutathione: Premium Antioxidant Protection Powered by Setria
In the ever-expanding world of supplements, finding products that combine simplicity, quality, and science-backed ingredients can be challenging. GHOST Lifestyle addresses this need with their GHOST Basics line – a streamlined collection of essential supplements designed with their trademark transparency and quality. Among these fundamentals, GHOST Basics Vitamin C + Glutathione stands out as a […]
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Longevity Vitamin Renaissance: 3 Major Studies Reinforce MitoPrime Ergothioneine’s Role in Healthspan
When we first introduced the supplement community to Ergothioneine in 2020, we knew we were onto something special. This unique sulfur-containing amino acid, which we dubbed “the antioxidant the world forgot”, showed tremendous promise as a cellular protector with potent free radical scavenging capabilities. What we couldn’t have predicted was how quickly the scientific […]
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Electric Limeade Lights Up GHOST Legend V4: Festival Flavor Finds a New Home
The flavor innovation continues at GHOST with their latest exciting addition to the Legend V4 lineup! After captivating energy drink enthusiasts last year with their EDC Electric Limeade Ghost Energy, the brand is bringing this electrifying citrus sensation to their flagship pre-workout supplement. Available April 2nd, 2025 on GHOST’s direct-to-consumer channels and hitting GNC shelves […]
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No Joke: CORE Nutritionals’ April Fools’ Pickle Hydrate Is Here to Stay
What started as an April Fools’ prank has quickly become a surprising hit among supplement enthusiasts. CORE Nutritionals launched their Dill Pickle flavored Hydrate on April 1st, 2025, and despite the questionable flavor profile, it’s turning out to be a legitimate success that’s earned its place in the CORE lineup.
When we first heard about […]
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Case DISMISSED: Judge Rules that GHOST Energy Candy Flavors Don’t Equal ‘For Children’
In a massive legal victory for GHOST, a federal judge has dismissed a class action lawsuit that claimed the company’s energy drinks deceptively marketed products to children by using candy-themed branding.
The ruling represents a major win for the beverage industry and clarifies important principles about trademark licensing and consumer protection laws. Further, it […]
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MuscleSport Makes April Fools a Reality: Maple Bacon Doughnuts Lean Whey Arrives!
What started as an April Fools’ joke years ago has become a delicious reality in 2025.
When Musclesport CEO Jason “The Supp Chef” Mancuso posted a mock-up of Maple Bacon Doughnuts protein powder several years ago as an April Fools’ joke, he never expected the overwhelming demand from fans begging to make it real. […]
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Live From Buffalo, NY: Basic Supplements Launches Buffalo Wings Flavor Basic Whey!
The Only Wingman You Need at the Gym!
Buffalo wings and protein shakes – two gymbro staples that no one ever thought to combine… until now! Basic Supplements is heating things up with their most audacious flavor yet: Buffalo Wings Basic Whey. This April Fools’ creation brings the iconic taste of Buffalo, NY right […]
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How to Read Ashwagandha Supplement Labels: Don’t Get Fooled!
Walk into any supplement store or browse online retailers, and you’ll find countless ashwagandha products commanding shelf space. This ancient Ayurvedic herb has exploded in popularity for stress relief, sleep improvement, and hormone support. But as consumer interest grows, so does a concerning reality: not all ashwagandha extracts are created equally.
When shopping for […]
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NNB Nutrition Showcases Beverage-Stable Ingredients with “Rethink The Drink” (RTD) Energy Concept
In an industry increasingly dominated by basic caffeine-laden formulas full of sugar or artificial sweeteners, NNB Nutrition is challenging beverage makers to elevate their offerings with innovative, beverage-stable ingredients that deliver both exceptional flavor and functional benefits. At Natural Products Expo West, NNB unveiled their “Rethink The Drink” (RTD) concept – a demonstration energy drink […]
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