Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Revive MD HEART: A Comprehensive Heart Health Supplement
Unlike a majority of sports nutrition brands in the dietary supplement industry, Revive MD doesn’t sell pre-workouts, protein powders, amino acids, or fat burners. Instead, co-founders Matt Jansen and Dr. Domenic Iacovone made a conscious decision to create a brand that’s solely focused on addressing health and wellness issues. Revive MD’s product line includes supplements […]
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MAN Sports PR-XT Reformulated with MitoBurn
MAN Sports PR-XT is a simple, powerful recomposition agent and ergogenic aid. While it’s been around for a number of years and has been popular with customers, MAN Sports decided to revamp the formula with some new and innovative ingredients.
New and improved PR-XT features three fully-dosed ingredients:
MitoBurn (?-aminobutyric acid) – a patented form[…]Continue Reading →
212 Mr. Olympia Shaun Clarida Interview: The Giant Killer | Episode #038
On January 15th, 2021, Ben spoke with the new 212 Mr. Olympia and NutraBio athlete, Shaun “Giant Killer” Clarida. In just under 25 minutes, they cover various topics, such as:
Shaun’s history in bodybuilding How Shaun became a professional bodybuilder Shaun’s relationship with his coach, Matt Jansen, and John “Mountain Dog” Meadows Diet Training[…]Continue Reading →
Glaxon Plasm Caps (V2 / 2021 Update): There WILL Be Pumps
In January 2020, Glaxon released Plasm Caps, a stimulant-free pump that increases nitric oxide production, blood flow, and nutrient absorption. After one year, the company tweaked the product. We think version two is even better than the original.
Here are some major changes Glaxon made to Plasm Caps V2:
Faster-acting (no longer uses delayed-release[…]Continue Reading →
RAW Nutrition RAW PRE: Low-Stim Pre-Workout (100mg Caffeine)
RAW Nutrition launched in July 2020 with six products, all designed to optimize sports performance. This one takes that to a whole new level:
RAW PRE: Less Stims; More Pumps & FocusTo kick-start the year, RAW Nutrition is releasing a new pre-workout, simply called RAW PRE. Similar to other RAW supplements, RAW PRE […]
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Hosstile ISO [H1]: Fouad Abiad’s Grass-Fed Whey Protein Isolate
Hosstile Supplements, PricePlow’s 2020 rookie brand of the year, is starting out the new year strong by launching their first protein powder — ISO [H1]. As the name suggests, ISO [H1] is a 100% grass-fed whey protein isolate. However, Hosstile tweaked the formula by adding DigeSEB, a patented digestive enzyme blend that enhances ingredient […]
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Rich Piana 5% Nutrition Knocked The F*CK Out Now Available In Apple Cider
Whether your goal is to build muscle, get stronger, lose fat, step on stage, or run a marathon, getting adequate sleep is essential. Rich Piana once said, “There’s no such thing as overtraining. You’re either undereating or undersleeping.” Regardless of how perfect your diet is or how hard your training sessions are, you can’t adequately […]
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Axe & Sledge Home Made Bar: Wholesome and Nutritious
In November 2019, Axe & Sledge Supplements released Home Made, a whole-foods based meal replacement powder (MRP) made with premium ingredients, including:
Whole grain oat flour Home Made protein recipe (whey protein isolate, whey protein concentrate, brown rice protein, egg white protein, beef protein, and pea protein) Sweet potato Medium-chain triglycerides Fibersol-2 (a trademarked soluble[…]Continue Reading →
PricePlow’s 2020 Supplement Industry Awards
In late December 2020, Team PricePlow connected to record our 2020 Supplement Industry Awards.
You can listen to a one long podcast (subscribe to the PricePlow Podcast using the links below) or watch each separate video on YouTube below.
Enjoy and congratulations to all companies that were discussed!
2020 Supplement Industry RecapIt goes […]
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Jacked Factory L-Arginine N.O. Booster: A Solo Nitrosigine Supplement
Jacked Factory is a Canadian-based company that offers premium sports nutrition supplements at direct-to-consumer prices. One of the reasons you’ll never see Jacked Factory on supplement-store shelves is because by cutting out the middleman, the company saves on things like distribution costs, which keeps prices lower for customers. Setting those costs aside, Jacked Factory prides […]
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