Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Primeval Labs Protein Bar is Coming: “This is Insanity”

Primeval Labs Protein Bar Preview

We recently detailed the new Primeval Labs Ape Sh*t Untamed RTD, an all-in-one pre workout RTD coming soon that we can’t wait to get our hands on.

Turns out that’s not the only on the go item Primeval Labs has been working on!

A Primeval Labs Protein Bar is on the way

Best way to […]
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Ghost Glow Nana Berry with Kiley Miller Adds More Skin Support

Ghost Glow Nana Berry

Ghost began as a sports nutrition brand, starting with incredible products like the recently revamped Ghost Legend pre workout. Years later, Ghost pulled in more of the Lifestyle, launching products like Ghost Greens and the incredibly popular Ghost Glow.

Glow is a beauty / skin care supplement with an edge of detox to […]
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What are Beta-Glucans? Meet Mother Nature’s Immunity Agents

Beta Glucans

2021 saw a tremendous number of immune system supplements enter the market. We’ve covered several of them, including the now-discontinued Myprotein Immune Blend. It was a unique supplement because it wasn’t the standard zinc-based formula that had become so popular. Instead, it contained a stackable ingredient known as Wellmune, which is a natural […]
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Formulator’s Corner #01: A Better Nootropic Coffee Creamer

Best MCT Creamer

Allow us to introduce a new series on the PricePlow blog — Formulator’s Corner. Have you ever looked at a formula and thought, “This looks good, but adding ‘X’ or swapping ‘Y’ for ‘Z’ could make it better?” We certainly have, and in Formulator’s Corner, we discuss unique ingredient combinations that we think will […]
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Revive MD Zinc: Why Use Lonza’s OptiZinc? (Zinc Monomethionine)

Revive MD Zinc

Zinc is an essential mineral that has a multitude of biological roles in the body. In the ongoing “immunity crisis” that began in 2020, zinc supplementation gained steam, as it’s well-known that supplementation of various forms of the mineral (especially at high enough doses) reduces symptoms of the common cold.[1-11]

Zinc: the hottest mineral in[…]
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Beta-Alanine: A Powerful and Safe Ergogenic Supplement

Beta Alanine

Beta alanine is a unique amino acid ingredient used in supplements to boost muscular endurance. If you’ve ever taken a pre workout supplement, you may have noticed your skin *tingling* a little bit. That’s the beta alanine getting to work, and in this guide, we’ll cover why it’s used in so many sports nutrition supplements.[…]
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Ghost Gamer Sonic Drive-In Flavors: Ocean Water and Cherry Limeade

Ghost Sonic Flavor Collabs

Hot off of their 2020 Supplement Brand of the Year Award, Ghost Lifestyle is firing out of the gates with an early fury in 2021. We previously covered 2021 updates to the Ghost Legend formula, and on the same day, the company also published the first episode of this year’s Building the Brand series, now […]
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Myprotein Celebrates St. Patrick’s Day with Green Apple Clear Whey Isolate

Myprotein Clear Whey Isolate Green Apple

Happy St. Patrick’s Day! To celebrate this year’s festivities, Myprotein is launching a new green apple flavor of the popular ultra-pure Myprotein Clear Whey Isolate!

Hot off the heels of an excellent Protein Brownie launch, this one’s a limited edition, so if you enjoy green apple flavored drinks, then check this one out.

Limited[…]
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Impel Nutrition Vain: 30 FULL Non-Stim Servings of Insane Vascularity

Impel Nutrition Vain

On the PricePlow Blog, we’re always excited to see young brands doing things right. New companies increase our product options and bring a fresh look to the table. Today we’re excited about a young brand with a monster take on stim-free pre workout supplements.

Impel Nutrition was founded by CEO James Hendricks back in […]
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NutraBio’s Miss American Pie 100% Whey Protein Isolate is Here to Stay!

NutraBio 100% Whey Protein Isolate Miss American Pie

On July 3rd 2020, NutraBio issued a limited release of the FREEDOM FLAVORS Protein Stack. It included three “freedom” flavored protein powders: Miss American Pie Whey Protein Isolate, Freedom Fetti Muscle Matrix, and Bombs Away Whey Protein Isolate!

Now there’s a reason to celebrate once more: NutraBio announced Miss American Pie[…]
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