Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

NucleoPrime by NNB Nutrition: Step Up Your Energy Production

NucleoPrime

You may have caught our article about nucleotides — a family of “building block” compounds that play a critical role in energy production throughout the body. This article will focus on perhaps the best nucleotide supplement on the market, NucleoPrime by novel ingredient developer NNB Nutrition.

In one sentence, nucleotides are the building blocks […]
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5% Nutrition Kill It RELOADED Upgraded and Does Rich Piana Proud

5 Percent Nutrition Kill It Reloaded 2021 Formula

Legendary bodybuilder Rich Piana began 5% Nutrition with one mission — to provide high-quality sports supplements for “the 5% of us who are willing to give whatever it takes to reach their goals.” This motivating, relentless determination is what made Rich so popular throughout the worlds of bodybuilding and sports nutrition, and also helped turn […]
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LEG DAY! NutraBio Intra Workout Powerhouse Supplement is a Monster!

NutraBio Leg Day PricePlow

NutraBio brings in the MOAB (mother of all bombs) of an intra-workout supplement: LEG DAY!

The Leg Day Backstory

On February 17, 2021, NutraBio CEO Mark Glazier teased an image of a “LEG DAY” tub on his personal instagram.[1] After posting the label, LEG DAY was released just 10 days later, and it’s available for […]
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Ghost Pump: VICIOUS Pumps in a Bigger, Upgraded Formula

Ghost Pump V2

In 2021, Ghost is taking a brief break from completely new releases, returning to some of their core products and reformulating them in what they call “The Year of the V2”. Ghost has begun launching their V2 Series of their foundational lineup starting with the pre-workouts — first came Ghost Legend V2, and […]
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Bergamot Supplements: Natural Cardiovascular Support

Bergamot

Bergamot isn’t new to the supplement world, nor the medical field for that matter. Countries in the Mediterranean region have known about the bergamot orange and its oil for several centuries. In this article, we’ll discuss the use of bergamot as a dietary supplement (generally as a lipid management supplement), but will also touch upon […]
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PEScience Brings Strawberry Kiwi to Your Pre Workout!

PEScience Strawberry Kiwi

PEScience specializes in formulating supplements that emphasize athletic performance and athletic nutrition in a broad range of categories.

That being said, the company is arguably just as renowned for their incredible flavors. So after coming to market with a few new labels, that’s precisely where PEScience has turned their attention. Both Prolific and High […]
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NutraBio IRISH WHISKEY CREAM Classic Whey is Back for 2021!

NutraBio Classic Whey Irish Whiskey Cream 2021

A year after one of the fastest limited edition flavor sellouts we’ve ever seen, NutraBio is bringing back a limited-edition flavor for 2021, and it’s unlike anything out there on the market!

Irish Whiskey Cream Classic Whey!

As you can see in the image on this page, this is a real thing, but it’s only […]
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New Advanced.gg Focus Flavors: GGB Strawberry Lemonade & Kackis Kiwi Lime

Advanced.gg Focus GGB Strawberry Lemonade Kackis Kiwi Lime

The Esports supplement brand for gamers by gamers — Advanced.gg — is looking to take it to the next level with two new flavors of their Focus gaming supplement, GGB Strawberry Lemonade and Kackis Kiwi Lime. GGB stands for “Good Game Bro”, a Cleveland, OH based gamer and father known for his popular […]
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Core INTRA Re-Launched with More Power by Core Nutritionals

Core INTRA

Core Nutritionals launched INTRA last year, but after some issues with browning and clumping, CEO Doug Miller and the team took a look at the formula and redid it to make it even better! In this article, we take a look at the upgraded “Core INTRA”, the reason for the redo, and how the product […]
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The PricePlow Authority Report #01 | Episode #044

Authority Report #01

Welcome to the inaugural episode of The PricePlow Authority Report, a series of podcasts run on The PricePlow Podcast where we invite industry veterans to discuss the ongoing news in the supplement industry.

In this first episode, we gather four expert class supplement influencers:

Joey Savage – Formulator at Glaxon Kenton Engel – Consultant,[…]
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