Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
The PricePlow Authority Report #01 | Episode #044
Welcome to the inaugural episode of The PricePlow Authority Report, a series of podcasts run on The PricePlow Podcast where we invite industry veterans to discuss the ongoing news in the supplement industry.
In this first episode, we gather four expert class supplement influencers:
Joey Savage – Formulator at Glaxon Kenton Engel – Consultant,[…]Continue Reading →
Why PEScience Used 0.3mg Melatonin in REM-3 Sleep Aid (Now Discontinued)
Note: This product has been discontinued, but we’re leaving the article live because the science on 0.3mg melatonin is interesting and worth having out there, for anyone who finds this.
For better or for worse, we’re living in a world of excess — instead of appreciating the moment, we’re constantly thinking ahead to the next […]
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Shawn Wells Talks Energy-Boosting Supplements on Ben Greenfield’s Show
Over the past year, we’ve featured several supplement ingredients developed by Shawn Wells, the “Ingredientologist” who serves as Chief Science Officer for NNB Nutrition, an elite novel ingredient manufacturer. Shawn is a biochemist, sports nutritionist, dietitian, and formulation scientist, skills that he joined to coin the name “Ingredientologist”.
Most of Shawn’s work is based […]
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Brian “Ike” Ikalina Joins Alpha Prime Supps | Episode #043
Brian Ikalina, also known as “Ike”, has joined Alpha Prime Supps! In this episode, Brian discusses his transition and plans for the growing brand!
Video: Watch Brian Ikalina talk about joining Team Alpha Prime Audio VersionEarlier, we named Alpha Prime Supps as 2021’s brand to watch, so we’re expecting big things out of Ike![…]
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Primeval Labs Ape Sh*t UNTAMED Pre Workout RTD: No Bubbles, All Gains
Are you still chugging a carbonated energy drink when in a pinch before your workout? Then Primeval Labs has some words — and an incredible new supplement — for you.
Tired of the same old burp-in-a-can energy drink, the brand behind the Untamed series is launching a new Ape Sh*t Untamed RTD Pre Workout! […]
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NMN Supplements (Nicotinamide Mononucleotide): The NAD+ Energy Precursor
The human body is a fine-tuned machine, capable of performing quite efficiently when all of its internal mechanisms are firing correctly. Just like any machine, though, it relies on some sort of power to get the job done. Most motor vehicles, for example, rely on gasoline whereas computers require electric power, and humans run on […]
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NutraBio’s Confetti Cake Muscle Matrix Protein is Here to Stay!
For 2020’s 4th of July, NutraBio launched their Freedom Flavors, which consisted of three new supplement flavors across two different protein powders.
The “Freedom Flavors” were supposed to be limited-edition releases… but two of them were so good that they had to be added to the permanent lineup!
The first of those two is […]
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Dr. Domenic Iacovone: The Future is Bright for Revive MD | Episode #042
Ben is joined by Revive MD‘s Dr. Domenic Iacovone to discuss the Revive MD’s present and future. Dr. Dom has a Bachelor’s degree in Molecular Microbiology and went to Atlanta to get his Doctorate, completing his residency at the Synergy Sports Institute which is utilized by NFL players. With such a background, he’s always trying […]
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5% Nutrition Real Carbs + Protein Now in Birthday Cake
Unlike most bodybuilders, Rich Piana was never a huge fan of standard protein powders. He believed that the majority of your diet should come from nutrient-dense whole foods, such as beef, chicken, eggs, sweet potatoes, and oats. But Piana also understood that under certain circumstances, protein and meal replacement powders (MRPs) are extremely beneficial.
Two […]
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The Myprotein Protein Brownie Re-Launches and Ditches the Fake Sweeteners
In late 2020, we named the Myprotein Crispy Wafers as our 2020 Functional Food of the Year,[1] beating all other protein bars and high-protein snacks on the market. As part of the Myprotein’s Snack Series, the nostalgic Crispy Wafers stole the show next to the incredibly sweet Nuts Bar and their Protein Chips.[…]
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