The Myprotein Protein Brownie Re-Launches and Ditches the Fake Sweeteners

In late 2020, we named the Myprotein Crispy Wafers as our 2020 Functional Food of the Year,[1] beating all other protein bars and high-protein snacks on the market. As part of the Myprotein’s Snack Series, the nostalgic Crispy Wafers stole the show next to the incredibly sweet Nuts Bar and their Protein Chips.

Myprotein Protein Brownie

They’re back! And this time Myprotein Protein Brownies come without the artificial sweeteners, but still go for gooey gains!

When discussing Myprotein’s award, we stated that this was the direction the brand needed to pursue more aggressively. Their protein bars and snacks are simply heads above the rest of the big-name competition, and far more unique.

Myprotein listened, because they’ve re-released a crowd favorite in the US: the Myprotein Protein Brownie.

Myprotein Protein Brownie: Big Taste in a Small Package

Leveraging 20g protein in a hearty 280 calories, these are shaping up to be an excellent high-protein, post workout treat that will sustain you to meal-time in delicious fashion. We’re not going to call this a “diet food” because it’s pretty energy dense, but given the brand’s track record with flavoring these types of snacks, it’s guaranteed to pack a punch.

Myprotein

We asked Myprotein for more functional foods, and they delivered quickly!

The protein comes from a whey protein blend with some soy protein isolate added for texture, and it’s soft-baked and meant to be more on the “gooey” side. We have more details below, but first check out PricePlow’s coupon-based prices and sign up for our Myprotein (US) News because they’ve got a big year planned and we’ll be on top of it:

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The original re-launch is in White Chocolate and Chocolate Mint flavors, but as always, we’re hoping you’ll see more flavors over time in the above and below PricePlow tools.

The Myprotein Protein Brownie Nutrition Facts

As with any product, the macros and nutrition facts will differ a bit based on flavor. Myprotein went for flavor on these, building their new Protein Brownie with the following macros in this heavy 69g bar:

Myprotein Protein Brownies Nutrition Facts

Make no mistake, these are for some post-workout power calories!! Finally a brand not afraid to flavor with the real deal.

  • Calories: 280
  • Protein: 20g
  • Carbohydrates: 27g
    • Fiber: 4g
    • Sugar: 11g (9g added)
  • Fat: 11g
    • Saturated Fat: 7g

As you can see, Myprotein means business with these bars, and we’re looking at bulkers and post-workout snack eaters on this one. Those on ultra low-carb or low-fat diets may take offense, but those on the big building plan definitely won’t.

The Myprotein Protein Brownie Ingredients

As with most other protein bars ad cookies, there are several ingredients inside, so we’ll just cover the main areas:

  • The protein blend

    Myprotein uses the time-tested protein blend of whey protein concentrate and whey protein isolate. Right off the bat, this is clearly not for vegans or dairy-free dieters (there’s always the highly-underrated Myprotein Vegan Protein Bar for that).

    While we don’t have the exact ratios, we can tell you that whey protein is the tried-and-true form of protein supplementation, as it’s high in all essential amino acids (including branched-chain amino acids, or BCAAs) and is also highly bioavailable.[2]

    In addition, there is some soy protein isolate added, which is typically used due to its great texture.

  • The carbohydrates and “binding agents”

    Myprotein isn’t messing around with “sugar-free” on this one. While that will scare off low-carb dieters, it’ll surely make the hardgainers out there happy, as it’s become a challenge to find real-deal sugar (and it’s real-deal taste) in these functional foods anymore!!

    Myprotein Brownies

    This is a launch worth getting excited for. Myprotein rules the functional foods category lately

    The main binding agents are in the form of glycerin (a sugar alcohol that may also give you a bit of a pump if you drink enough water with it![3]) and chicory root fiber, the latter of which is likely providing our 4g fiber.

    Sandwiched between those two is our added sugar, totaling 9g (the other 2g of sugar in the product are likely naturally found in the milk ingredients).

    A difference-maker in these brownies is an addition of both nonfat milk and whole milk, something we generally don’t see in protein bars, which we’re guessing will soften up the product more than the competition alongside the water. The milk ingredients also contribute to the protein blend listed above.

    No artificial sweeteners needed!

    We rarely see protein bars and “functional foods” that don’t come with sweeteners — natural or artificial — like sucralose, stevia, or monk fruit extract. For those of you who are tired of loading yourself up with tons of these ingredients every day, be happy – they’re not in Myprotein’s Protein Brownie!

    After all, when you’re not afraid of calories and training hard enough to load that sugar right back into your muscle tissue glycogen stores…who needs the fake stuff?!

  • The fats: saturated and unsaturated

    Myprotein Protein Brownie Ingredients

    The full Myprotein Protein Brownie ingredient listings for the first two flavors. Hopefully more to come!

    The fats are a tale of two ingredients that bring a blend of fatty acids. They are palm oil and soybean oil, which bring the saturated fat and unsaturated fatty acids, respectively. The majority is palm oil, as it’s higher on the label and contributes 7g saturated fat, while soybean oil is lower and contributes to the 4g unsaturated (it’s likely less, given that there will be some fat coming from a few other ingredients).

    Combined with the sugars, these fats are going to give nearly addictive tastes, as the brain tends to love carbohydrates and fats mixed together. The trick here is that Myprotein’s doing it while adding protein to the mix, something that the junk food and candy companies don’t.

    But at the same time, an ingredient label like this leads us to believe that it’s going to be hard to eat just one brownie per day, and your box may disappear quickly.

    So our take on making this effective and long-lasting? Use it post workout, then get your post workout meal on.

There are several other ingredients on the label, such as flavors, colors, baking soda, etc.

The flavors available

As mentioned above, the February 22, 2021 re-launch of Myprotein’s Protein Brownies is White Chocolate and Mint Chocolate Chip. Previous versions included Chocolate and Chocolate Chip, which may occasionally be found.

A full up-to-date list of all flavors is below:

Myprotein Protein Brownies

White Chocolate was our favorite FlavDrop flavor, but the brownies will be a whole different type of ballgame

    Worth noting on the flavor front is that White Chocolate is far and away our favorite Myprotein Flav Drops flavor! If you want to add more sweetness and flavor to anything whatsoever, that flavor is a must-have in the kitchen!

    Myprotein keeps the functional foods coming

    We asked, and we received! Some of our first reviews of MyproteinUS’ supplements were on their late 2019 functional foods, the Myprotein Triple Stack Bar (which was meant to be gooey like these brownies) and the Myprotein Cookie. They then shifted more attention to their Layered Bar, which has never disappointed.

    Myprotein's Crispy Wafers were awarded 2020's Best Functional Foods!

    The Crispy Wafers were awarded 2020’s Best Functional Foods!

    On the vegan front, the Myprotein Vegan Protein Bar is excellent, and is rice protein based, so it’s actually dairy-free and soy-free.

    But the most unique of them all was with their Crispy Wafers in that Myprotein Snack Series, making us ask for “more where that came from”. Asked and answered.

    You can always count on Myprotein for great protein powders – case in point is the insane-tasting Marshmallow Cereal flavored Impact Whey. But sometimes, you just want a thick, rich brownie, sugar be damned. Now you can have it, but get 20g protein to go alongside.

    If Myprotein continues at this clip, we’re going to have to order some more plates – both in the kitchen and in the gym. Our bodies are ready.

    Myprotein Protein Brownie - Deals and Price Drop Alerts

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    No spam, no scams.

    Disclosure: PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but you may find a better offer.

    Posts are sponsored in part by the retailers and/or brands listed on this page.

    Myprotein Protein Brownie Sales Sheet

    A quick one-pager on the Myprotein Protein Brownie!

    About the Author: Mike Roberto

    Mike Roberto

    Mike Roberto is a research scientist and water sports athlete who founded PricePlow. He is an n=1 diet experimenter with extensive experience in supplementation and dietary modification, whose personal expertise stems from several experiments done on himself while sharing lab tests.

    Mike's goal is to bridge the gap between nutritional research scientists and non-academics who seek to better their health in a system that has catastrophically failed the public.

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    References

    1. PricePlow; “Best Functional Food (“Protein Bar”) of 2020: Myprotein Crispy Wafers!”; Recorded Dec 28, 2020; https://www.youtube.com/watch?v=cEqdGIgRH9M
    2. Hoffman, J. et al. Sept. 2004. “Protein – Which is Best?.” Journal of Sports Science & Medicine vol. 3,3; 118-30. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3905294/
    3. Roberto, Mike and Luther, CJ; “Glycerol: The Ultimate Guide for Hydration, Heat Protection, and Pumps”; August 20, 2020; https://blog.priceplow.com/supplement-research/glycerol

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