Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Ghost Wins GNC’s 2019 Partner of the Year Award
Earlier this week, GNC hosted its annual Global Conference and Franchise Show in Nashville, TN. Those who follow the industry and its magnates on social media saw several flights, videos, photo ops, and speeches posted to the feeds and stories over the past few days.
One image especially caught our eye, posted by Dan Lourenço[…]
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Guerrilla Chemist Interview: Chemix and Beast Sports Nutrition | Episode #020
In June of 2019, we had The Guerrilla Chemist on the PricePlow Podcast after the successful release of Chemix Pre Workout and Beast Super Test MAX, both of which formulated by “TGC”. We get into his background a bit, and then he teases Neuro Beast, which we downright love!
Our Guerrilla Chemist Interview from June[…]Continue Reading →
PEScience Omnizen: An All-Powerful Mood Booster!
For many of us, life is pretty rapid-fire; we need to balance work, family life, and errands, hopefully while sneaking in a workout somewhere! This pace often throws us into a whirlwind, messing up our mood and the hormonal mechanisms that control them. Practices such as mindfulness or meditation are constantly shared with the […]
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Nutrex Plant Protein: Vegan & Natural, yet Stevia-Free!
Is this the Best Vegan / Plant-Based Protein Powder?! Nutrex Plant Protein is HERE!
In May 2019, Nutrex Research teased the Nutrex Naturals line, advertising vegan-friendly, advanced formulas that tasted great while using natural flavors.
The first supplement from the new line has been announced, and we’re honored to be able to take part in […]
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NutraBio Natural Series Expands with Strawberry Lemonade
It’s 2019 and NutraBio‘s been releasing new products, flavors, and formulations week after week. One of the releases that went a bit under the radar was their EAA Natural, which was simply their base essential amino acid formula, yet it was released without any flavors, colors, or sweeteners!
Today, they circled the wagons and […]
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PEScience Select Protein Released in CAKE POP Flavor!
With so many exquisite flavors on its menu, PEScience is having a tough time topping itself with its Select Protein Powder.
But when the brand recently asked its consumers what flavor they were missing out on, one answer kept popping up again and again:
Cake!This “flavor” has seemingly come out of nowhere the past […]
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Juggernaut Nutrition: Supplements for the Unstoppable Force
Strong athletes like strong supplements. And gym juggernauts love Juggernaut Nutrition.
Every epic brand has an epic story behind it. Most often, those stories revolve more around the people building the brand.
This one is a story of strength and second chances.
Behind the Brand: Brock Pasteur, professional football playerThe Juggernaut story starts […]
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Beast Super Test MAX: A Guerrilla Chemist Take on Testosterone
What happens when two massive players in the supplement game team up? Things get taken to the MAX. And in this case, we’ve been gifted an incredible new product, packed full of top-notch ingredients to make it extremely effective on multiple angles.
In March of 2019, Beast Sports announced it would be partnering up […]
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NutraBio Muscle Matrix Gets the Superb Strawberry Pastry Flavor!
When on the topic of fully-disclosed protein blends, one of the first products to come to mind is NutraBio Muscle Matrix, which sports a simple yet very underrated blend of ~55% whey protein isolate and 45% micellar casein protein.
This protein powder provides an extraordinary amino acid profile, is low on lactose (thanks to […]
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Dave Palumbo Interview: Species Nutrition, Diet, & Snake Breeding?! Episode #019
We were lucky enough to have the legendary Dave Palumbo of RX Muscle, Species Nutrition, and Muscle Serpents University join us for thirty minutes to introduce himself to the channel and focus on his well-known supplement company, Species Nutrition:
Our Dave Palumbo Interview from May 12, 2019In the video, we discuss Species Nutrition, […]
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