Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Vote for Bodybuilding.com’s 2019 Awards!
The season is upon us – the annual Bodybuilding.com Awards! Every year, the community gets to vote on the following awards:
Transformation of the Year Brand of the Year Breakout Product Top Protein Top All-Access Program Most Influential PricePlow’s Ben Kane provides expert picks!This is a very special year for Team PricePlow, because […]
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Root Beer Float Protein?! YES, with NutraBio 100% Whey Protein Isolate
You know it’s about to get real when you receive the following text message regarding a new flavor that’s coming out:
“The flavor is killer. way better than I thought it would be. Michael killed this and decapitated the competition by far better than any root beer I’ve had.”
That’s what Dan Margolis, Vice […]
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Ghost Pump Pineapple: Sweet-Tasting Stim-Free Pre Workout Pumps!
Ghost came into 2019 setting the bar pretty high for themselves. The influential brand, which has been dominating since it burst onto the scene in 2016, made some ambitious claims – many new flavors, some new products, and tons of entertaining content were supposedly on the way.
Suffice to say, Ghost has absolutely cleared that […]
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Best Vegan Protein Powder: PricePlow’s Top 5 Plant-Based Proteins
Fresh off of our Best Whey Protein Isolate guide, it’s time to go dairy-free and animal-free, and that means deciding 2019’s best vegan protein powder on the market!
Current VersionThis is v1.0 – Q3-2019. Last change: August 15, 2019. This document is not set in stone and will be updated on a regular […]
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EVL LeanMode + Probiotic – Improve Gut Health for Weight Loss
Team PricePlow has been a long-time fan of EVLution Nutrition, as they consistently produce quality, solid products – especially those that are flavored. In building their reputation through effective formulas such as their pre-workout ENGN or fat burner LeanMode, EVL has made their presence felt within the mainstream consumer sector of the industry. The brand […]
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Best Pre Workout Supplement Guide for 2020: PricePlow’s Top 10
Everyone loves to talk about their favorite pre workout supplement, but everyone is different.
For simplicity, we’ve returned this page to the “Top 10 list” style, but we still have two major types of supplements for you to choose from – “mainstream” and “high-stim” / “aggressive”.
Open Labels RuleIn general, we prefer […]
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NaturalBodyInc’s 2019 Block Party in NYC a Massive Success!
Natural Body Inc, one of the nation’s leaders in local nutrition retail, is celebrating their annual Epic Block Party in New York City, and 2019’s party will be bigger and better than ever before!
The Epic Block Party is Natural Body’s signature event, now in its sixth consecutive year, with no end in sight. At […]
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Cutler Nutrition COGNITION Nootropic Elevates Jay Cutler’s CEO Status
The Cutler Nutrition comeback continues!
Last month, in the article linked above, we wrote about Jay Cutler’s renaissance as a CEO, and how he’s been doing everything right now that he’s completely taken over Cutler Nutrition.
The 4x Mr. Olympia already has the Legend / Amplify pre workout stack situated, but now that he’s […]
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NutraBio 100% Whey Protein Isolate Gets Ice Cream Cookie Dream!
NutraBio has been a long-time favorite of ours at PricePlow, thanks to their well-formulated and fully-transparent product profile. Launching back in 1996 with those priorities in mind, NutraBio CEO Mark Glazier has cultivated a company that has remained steadily at the forefront of the industry, pacing the competition when it comes to putting out quality[…]
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