Quest Nutrition Sold for $1 Billion. One Simple Question Here.

Quest Nutrition Sold $1 Billion

It’s been widely reported that Quest Nutrition has been sold to Simply Good Foods Co, the makers of Atkins Bars, for $1 Billion.[1]

One simple question about Quest

We just have one quick question for you regarding this valuation:

How much do you think this company would be worth had they not spent roughly five years (incorrectly) calling isomaltooligosaccharide a “fiber”?[2,3]

Feel free to answer below or on social media.

About the Author: Mike Roberto

Mike Roberto

Mike Roberto is a research scientist and water sports athlete who founded PricePlow. He is an n=1 diet experimenter with extensive experience in supplementation and dietary modification, whose personal expertise stems from several experiments done on himself while sharing lab tests.

Mike's goal is to bridge the gap between nutritional research scientists and non-academics who seek to better their health in a system that has catastrophically failed the public.

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  1. The Simply Good Foods Company; “The Simply Good Foods Company to Acquire Quest Nutrition”; Globe News Wire; August 21, 2019;
  2. Archive of; “Quest Quest Bars”; September 25, 2011;
  3. Archive of; “Quest Bars by Quest Nutrition”; May 13, 2016;

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