Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Nitrosigine Put to the Test Against Citrulline Malate: New University Study
Nutrition21's nitric oxide boosting ingredient, Nitrosigine, was quietly put to the test against a hefty dose of 2:1 citrulline malate at the University of Arkansas. When stunning results were published, some were surprised, but users of the branded enhanced arginine ingredient weren't.
Nutrition21 is one of the supplement industry's leading ingredient developers, utilizing volumes […]
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NutraBio's Chocolate Peanut Butter BLISS Protein Flavors.. with No Nut Allergens!
2019 has been quite the year for NutraBio, the brand led by industry mastermind Mark Glazier who never compromises on quality and full disclosure.
It actually started in late 2018 with the new Strawberry Ice Cream flavor of NutraBio's 100% Whey Protein Isolate, and things got crazy with release after release -- one every […]
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Is Your Favorite Song on the Radio? Dan Lourenço Discusses Sports Nutrition Marketing in 2019
In October of 2019, Dan Lourenco, co-founder of Ghost Lifestyle, and Josh Schall of J. Schall consulting gave an interesting presentation at SupplySideWest in Las Vegas. It piggybacked off of a similar presentation they gave last year, but covered the latest news and shifts we've seen in the sports nutrition market.
Their presentation, titled "New […]
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NutraBio Introduces UpSorb Starter Kits for Retailers
When NutraBio launched UpSorb, they introduced an interesting new class of supplement to the market. Here was a supplement that's not really meant to be taken alone, but instead as an "amplification" and "enhancement" for other supplements, as it improves the body's absorption and uptake of various ingredients.
To put it another […]
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SteelFit Steel Pump: Pre-Workout Strength Amplifier with Peak ATP
One of the industry's hottest brands, SteelFit has grown quite a lot in recent years. This is no rookie brand, though - those behind the label came from Pro TanⓇ, bringing over 30 years of fitness industry experience.
SteelFit not only failed to disappoint, they’ve succeeded any expectations we could’ve possibly had! Within the past […]
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Dedicated Nutrition Crisp Bar: 15 Bars of Sweetness at a Sweet Price
A killer Canadian company that we are no stranger to, Dedicated Nutrition brought their products to American stores in April of 2018, and have been a strong contender in the market ever since. They started with a lower-caffeine, yet comprehensive pre workout formula Unstoppable and a unique BCAA product, BCAA Sensation, but have recently […]
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PEScience Select Protein Thin Mints: Chocolate Mint Cookie!
How do you make PEScience Select Protein Powder, one of PricePlow's Best-Rated Protein Powders, even better? You add the flavor of one of the most cherished dessert cookies on the planet!
Just five months after the impressive Cake Pop flavor of Select Protein, PEScience has done it again, launching its latest and greatest flavor:
Chocolate[…]Continue Reading →
Myprotein Collagen Protein: Better Skin and Joint Health at a Better Price
Collagen is taking over the supplement aisle of your local grocery store by storm. While collagen exists as an industry staple going back years -- it's recent popularity is likely connected to skincare and beauty brands taking collagen promotion to the next level. We can't really knock those companies for pushing collagen so hard, as […]
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Ghost Whey CHIPS AHOY Flavor Upgraded: Greatest Protein Ever?!
Re-Stock on October 17, 2019: This post has been updated to discuss the improvements in this flavor!
The best gets better: Improved Ghost Whey Chips Ahoy! When Ghost originally launched their highly-acclaimed Chips Ahoy! collaboration, reviews were very mixed. While we loved it (video below), some did not. It turns out that some batches were[…]Continue Reading →
HydroMaxⓇ Strikes Back: An Ultra-Stable, Glycerol-Powered Pump Catalyst!
Regardless of the type of exercise you partake in - whether you're into bodybuilding, powerlifting, CrossFit, athletic performance, or just want to get healthier - you're likely continuously searching for ways to enhance your workouts. Specifically, most look at pre-workout supplements, which are methodically designed to help get you motivated for an upcoming training session. […]
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