Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
How I “Fixed” My Cholesterol Levels with a Low-Carb Diet
TL;DR
Using 100g net carbohydrates per day (85-100% of them around AM workouts), I was able to make the following lipid and metabolic changes:
Triglycerides: 41 (down from 46 and 66) HDL: 56 (down from 66 and 59) LDL: 125 (down from 205 and 193) Total Cholesterol: 193 (down from 280 and[…]Continue Reading →
Catching Up with Ben | Episode #022
In July of 2019, Ben visited Mike in Texas to film some content. But first they sat down, stimmed up with their favorite caffeine sources, and caught up on the industry and where they’ve been.
Ben and Mike Catch Up | July 2019 Audio Version Timestamps: :45 catch up on life 7:15 Ben’s training 15:20[…]Continue Reading →
Citrulline Nitrate: The Dual Pathway N.O. Igniter
The supplement industry was created based on one core belief, one dogma that companies adopted – supply products that can effectively enhance an individual’s athletic training. As the business has grown over the years, that original mission has expanded to enhancing one’s overall quality of life. Stores sell anything from caffeinated pre-workout formulas to […]
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How to Avoid False Advertising Lawsuits in the Food & Supplementation Industry
While we at PricePlow love to talk about new brands, product releases, and new flavor variations, we strive to remain up-to-date with the business side of things within the supplement industry. It’s sometimes easy to neglect the inner workings of the industry – regulations, suits, etc. But, its extremely important to us that we cover […]
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NutraBio UpSorb: Make Your Supplements Stronger!
Regardless of the specific reason you’re using a supplement – such as a protein powder to increase protein intake, a pre-workout to power up a training session, or some EAAs to kickstart recovery – there’s one common necessity that exists for everyone: you need the supplement to work! What good is taking a scoop of […]
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Cellucor C4 Extreme Returns: Double Nitrates & Natural Options Analyzed!
After weeks of teasing Project Clear Evolution, Cellucor has unveiled what they’ve been working on over the past few years:
The next Generation of C4 is Here for 2019!It’s the next major revision of the highly-heralded Cellucor C4 pre workout line, and they’re throwing it back to the original name of C4 Extreme[…]
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Nutrex Outlift Natural: All-Natural Pre-Workout Powerhouse
Nutrex Research is no foreign name in the supplement industry. The powerhouse brand has been around since the advent of the business, and remains one of the leaders as it’s grown. Putting out quality, well-formulated product series like Outlift, Lipo-6, and IsoFit will help keep you relevant, sure. But being able to innovate continuously is […]
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Dynamine Achieves GRAS Status With Several New Safety Studies!
In early 2018, we wrote the first major article about Dynamine, the patented neuro-activating “stimulant” sold by Compound Solutions. More technically referred to as Methylliberine, the ingredient has since been put into countless pre workout supplements, fat burners, nootropics, and energy formulas, and we’ve found that we love really enjoy it at higher […]
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Cutler Nutrition Prevail / Amplify Pre Workout Stack – For Legends Only!
While the market for pre-workouts is massive these days, there seems to be one persisting problem – it’s difficult to get a full-spectrum label hitting all of the notes every time.
That is, you usually have to decide between a stimulant-based or a pump-focused formula, forgoing the effects of whichever option you didn’t choose. However, […]
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NutraBio Goes Grape! Grape Berry Crush Supplement Flavors Expand
Note: This article was originally posted on May 23, 2019 and updated on June 7 (Alpha EAA), June 21, 2019 (PRE Extreme), and June 28, 2019 (BCAA 5000 + EAA Pure)!
Just two months after the initial Strawberry Lemon Bomb flavor was released (in the glorious Alpha EAA supplement, […]
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