Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Beast’s Neuro Beast Nootropic: Guerrilla Chemist Does it Again!

Neuro Beast

Back in March of 2019, Beast announced that they would be partnering up with The GuerrillaChemist (TGC), to formulate a new line of supplements. Based on the reputation of both parties, this team-up had some massive potential.

Beast and TGC first hit us with Super Test Maximum, a loaded iteration and update of their […]
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YolkedⓇ FortetropinⓇ: The Ultimate Recovery Supplement

By limiting the amount of myostatin active within the body, FortetropinⓇ can enhance muscle protein synthesis levels.

Look, we’ve all been there – no matter how much you typically look forward to training, sometimes you’re apathetic about it. Maybe you’ve been on the same program for a while, and it’s become mundane. Maybe yesterday’s session was brutal, and you’re just so sore and don’t feel as recovered as you should be. Now, […]
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SteelFit Steel Whey: Build Steel-Like Muscle With Pure WPC-80!

SteelFit Steel Whey

SteelFit has been around since 2016, and since their initial launch, they’ve firmly established their place within the supplement industry. Not ones to grow complacent, simply being a fixture wasn’t enough – these guys want to be the best of the best! In the past few months, SteelFit has really ramped up their product profile, […]
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How I “Fixed” My Cholesterol Levels with a Low-Carb Diet

LDL Cholesterol Low Carb Diet TL;DR

Using 100g net carbohydrates per day (85-100% of them around AM workouts), I was able to make the following lipid and metabolic changes:

Triglycerides: 41 (down from 46 and 66) HDL: 56 (down from 66 and 59) LDL: 125 (down from 205 and 193) Total Cholesterol: 193 (down from 280 and[…]
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Catching Up with Ben | Episode #022

In July of 2019, Ben visited Mike in Texas to film some content. But first they sat down, stimmed up with their favorite caffeine sources, and caught up on the industry and where they’ve been.

Ben and Mike Catch Up | July 2019

Audio Version Timestamps: :45 catch up on life 7:15 Ben’s training 15:20[…]
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Citrulline Nitrate: The Dual Pathway N.O. Igniter

Citrulline Nitrate

The supplement industry was created based on one core belief, one dogma that companies adopted – supply products that can effectively enhance an individual’s athletic training. As the business has grown over the years, that original mission has expanded to enhancing one’s overall quality of life. Stores sell anything from caffeinated pre-workout formulas to […]
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How to Avoid False Advertising Lawsuits in the Food & Supplementation Industry

While we at PricePlow love to talk about new brands, product releases, and new flavor variations, we strive to remain up-to-date with the business side of things within the supplement industry. It’s sometimes easy to neglect the inner workings of the industry – regulations, suits, etc. But, its extremely important to us that we cover […]
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NutraBio UpSorb: Make Your Supplements Stronger!

NutraBio UpSorb

Regardless of the specific reason you’re using a supplement – such as a protein powder to increase protein intake, a pre-workout to power up a training session, or some EAAs to kickstart recovery – there’s one common necessity that exists for everyone: you need the supplement to work! What good is taking a scoop of […]
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Cellucor C4 Extreme Returns: Double Nitrates & Natural Options Analyzed!

Cellucor C4 Extreme

After weeks of teasing Project Clear Evolution, Cellucor has unveiled what they’ve been working on over the past few years:

The next Generation of C4 is Here for 2019!

It’s the next major revision of the highly-heralded Cellucor C4 pre workout line, and they’re throwing it back to the original name of C4 Extreme[…]
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Dynamine Achieves GRAS Status With Several New Safety Studies!

Dynamine Caffeine

In early 2018, we wrote the first major article about Dynamine, the patented neuro-activating “stimulant” sold by Compound Solutions. More technically referred to as Methylliberine, the ingredient has since been put into countless pre workout supplements, fat burners, nootropics, and energy formulas, and we’ve found that we love really enjoy it at higher […]
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