Ketones (Tag Archives)
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Lift Energy: Mystery Brand Launches Serious Stimulant-Free Cognizin + BHB Focus Formula
Sometimes the beverage industry surprises you. A company named Lift Energy appeared seemingly out of nowhere with minimal marketing presence, a practically-empty website, and zero social media footprint. Yet the moment you examine the formula, everything changes. Lift Energy delivers 250mg of Cognizin® citicoline combined with 5,000mg of goBHB® (exogenous ketones) and plenty of potassium, […]
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New BHB Study Shows Promise for Preserving Muscle During Weight Loss
When you cut calories to lose weight, your body doesn't just burn fat. It also breaks down muscle tissue for energy, and this metabolic trade-off often undermines long-term success, especially when not properly approached. Conventional caloric restriction can cost you 20-30% of weight lost as lean mass, slowing your metabolism and setting the stage for […]
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Boundless Bar: The World's First Ketone-Powered Protein Bar from Ben Greenfield
The protein bar market has been stuck in the same formula for decades: pile on the protein, add some fiber, sweeten aggressively, and call it "the next big thing"... then wait until it turns into a brick. While many of these bars deliver on macros, they miss something fundamental... actual cellular energy that works with […]
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Marc Lobliner: Why goBHB Will Be Bigger Than Creatine | Episode #186
For Episode #186 of the PricePlow Podcast, we welcome back Marc Lobliner, who returns with major news: he's now President of Ketone Labs. Marc brings his signature energy and bold predictions to discuss why he believes goBHB will become bigger than creatine in the supplement industry.
Since we last formally spoke with […]
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Is goBHB the Next Creatine? How Bulk Ketones Are About to Boost the Supplement Industry
For decades, creatine monohydrate has reigned as the undisputed king of foundational supplements: a compound so universally beneficial that it transcends demographics, diets, and fitness goals. Now, another ingredient is emerging with similarly broad applications: beta-hydroxybutyrate (BHB), specifically in its free acid form as goBHB from Ketone Labs.
It's All About Cellular Energy[…]Continue Reading →
Exogenous Ketones for Liver Health: A Healthier Alternative to High-Fat Diets
Here's a paradox that might surprise you: while many dietary supplement ingredients force your liver to work overtime, exogenous ketones actually support liver health by generating cellular energy rather than depleting it! This flies in the face of conventional wisdom about supplements and liver burden -- but groundbreaking new research reveals that not all […]
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Ketones in a Can: The Case for Stimulant-Free Energy Drinks with BHB
Energy drinks have reached new market heights, but they all rely on caffeine or other stimulants. But what if someone doesn't want a stimulant? Beta-hydroxybutyrate (BHB) is the breakthrough ingredient needed to create truly effective stimulant-free energy drinks, offering clean, sustained energy without the downsides of caffeine.
For decades, energy drinks have dominated the functional […]
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XPO NRG: An Industry-First Collaborative Energy Drink at SupplySide West 2024 Completes with Major Success
Update: SupplySide West 2024 has finished, and XPO NRG was a major success! Watch the video below and then see the original press release beneath that.
View this post on Instagram XPO NRG Official Press Release:"Competition happens at the bottom, collaboration happens at the top."
— Ben Kane, […]
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DUAL FUEL: Combining Ketones and Carbs for Rocket Performance
For decades, carbohydrates have been the go-to fuel for athletes, especially in endurance sports. The rationale is simple: carbohydrates, stored in the body as glycogen, are a readily accessible source of energy during high-intensity exercise. However, the body's glycogen reserves are finite, and once depleted, performance can suffer dramatically.[1-3]
This has led to the development […]
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1,3-Butanediol and Ketone Esters vs Free Acid BHB: Severe Impacts on Liver ATP
New unpublished preclinical data has provided staggering new information on 1,3-butanediol and free acid BHB, showing that BHB supports increased liver ATP synthesis, while 1,3-butanediol (found in esters) is a massive liver ATP consumer during its conversion to BHB, thus depleting cellular energy.[1]
This article breaks down the new data, which shows how powerful […]
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