Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
A Better Choline Supplement: 5% Core Nootropic Brings Long-Lasting Focus and Clarity
5% Nutrition’s Core lineup of L-Citrulline 3000, ZMA, Energy, L-Glutamine 5000, and Vitamin C 1000 maintains Rich Piana’s philosophy, “Go big or go home” and it definitely shows in the final product of the lineup, 5% Nutrition Core Nootropic. This is a simple yet intelligent focus aid, going beyond what’s offered in traditional choline […]
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The GHOST Lifestyle APP: More Lifestyle at Your Fingertips
A Ghost Lifestyle App is here, and it’s not your average supplement brand app!
Announced by Ghost Founders Dan Lourenco and Ryan Hughes in March of 2021, the Ghost App has been in development for quite some time. As self-proclaimed perfectionists, it took a while to release, but it was worth the wait. Below we […]
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PEScience TruMulti: A Dieter’s Multivitamin for Men and Women
In February 2017, PEScience launched their TruMulti multivitamin series in both men’s and women’s versions. This was shortly after the release of their highly-underrated Prolific pre workout supplement, which stole much of the attention.
In our recent article covering Nutrition21’s Chromax (chromium picolinate) ingredient and its multi-decade legacy, we realized that we missed coverage of […]
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Glaxon Serenity: Stress Support and Cortisol-Controlling Calm
“Serenity now!”
The Glaxon Goons are back on the PricePlow Blog, with a 2021 update to a formula that was a total hit in 2020. The team has been researching, testing, and formulating a product that nearly everyone can benefit from, especially in these dystopian times.
Serenity Stress Support has has been upgraded, and it’s […]
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5% Nutrition Core Line Goes Beyond Single-Ingredient Supplements
5% Nutrition’s “Go big or go home” philosophy is on display with their newly-launched Core Line. “Core Series” supplement lineups are common in many brands, who use them to deliver additional standalone ingredients to bolster their supplement stacks. However, in these formulas, 5% Nutrition has amplified them, making them more than just single-ingredient formulas.[…]
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Axe & Sledge DEMO DAY: Workout Carbs to Construct Your Body
Seth Feroce’s supplement brand, Axe & Sledge has been on a monumental tear over the past two years. We often feature their killer stim-free pre workout pump formula, Hydraulic, and now we’re back with another one of their workout products, the supplemental carbohydrate powder in Demo Day.
This article was originally published in […]
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Formulator’s Corner #02: An NNB Nutrition Powered Fat Burner
In our first edition of Formulator’s Corner, we proposed a brain-boosting nootropic coffee creamer that used multiple ingredients to increase the mental power of a cup of coffee. Today we’re back with another idea. This time, we turn our attention to fat-burning.
While nootropics have seen rapid growth in the supplement industry over […]
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Primeval Labs Electrolyte: Let’s Talk About CALCI-K
Primeval Labs Electrolyte is a simple, great tasting electrolyte formula that will give a boost prior to, during, and after training. Each serving (2.6 grams) provides a quality dose of essential electrolytes, which includes calcium, phosphorus, magnesium, sodium, and potassium.
During exercise or increased exertion, electrolytes are lost through sweat. This may not seem like […]
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Myprotein The Preworkout THERMO: Fat Burning Pre that Doesn’t Break the Bank
Myprotein is well-known for their incredible protein powders, bars, and other high-protein snacks, but we’ve learned never to overlook their workout products, either! Over the years, Myprotein’s United States division (@MyproteinUS) has released The Pro Range, a series of supplements for serious athletes, equipped with powerful formulas and advanced ingredients.
One such supplement is […]
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The PricePlow Authority Report #02 | Episode #045
In the second episode of The PricePlow Authority Report, we invite supplement industry experts back on to discuss ongoing news in the dietary supplement industry.
Today’s episode has four experts:
Joey Savage – Formulator at Glaxon Kenton Engel – Consultant, Merica Labz Drew Peters – Dragon Pharma Tim Gritzman – Natural Body IncThe […]
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