Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Unbound Supplements Launches with Six Potent Products

Unbound Supplements

The supplement industry burst with hype in May of 2021, with many retail stores, online influencers, and thought leaders receiving a wrench in the mail, hinting of something major to come from a mysterious new brand known as Unbound.

A week later, that wrench was put to use, as barrels filled with the new […]
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Primeval Labs Day2Day: Fruits & Greens That Go for TASTE

Primeval Labs Day2Day

Over the years, we’ve come to know one extremely consistent thing about Primeval Labs: They make supplements that taste extraordinary! Case in point the recent Ape Sh*t Untamed RTD, quite possibly the best-tasting ready-to-drink pre workout we’ve ever had.

So when they came out with a greens powder named Day2Day, we […]
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Myprotein Impact Week 2021: Black Friday’s Half Birthday

Myprotein Impact Week

Everyone who’s followed Myprotein since their American resurgence (@MyproteinUS) knows that they bring some incredible deals on top of excellent products like their recent The Pre Workout THERMO and their new Command Gaming Supplement.

One of Myprotein’s biggest annual sales is on Black Friday, of course… but that’s only once a year. It turns […]
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Morphogen Somagen: A Sleep Aid to Rest, Recover, AND Burn Fat!

Morphogen Nutrition Somagen

When it comes to insanely loaded and innovative formulas, Morphogen Nutrition has built an incredibly impressive reputation as a brand to be reckoned with. Driven by the desire to create change in sports supplements, Morphogen offers a wide array of effective, efficacious products that cover various areas of nutrition and health. Whether you’re looking for […]
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Revive MD Kids Gummies Multivitamin: Supplementing a Healthy Children’s Diet

Revive MD Kids Gummies Multivitamin

Those of us with kids know all too well the struggle getting our kids to consume the nutrients they need to support healthy growth and development. Run by Dr. Domenic Iacovone and elite bodybuilding coach Matt Jansen, Revive MD has turned much of the supplement industry on its head recently, and now they’ve come up […]
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Ghost Gamer Sour Patch Kids Blue Raspberry: Enter Blue Team

Ghost Gamer Sour Patch Kids Blue Raspberry

Ghost Lifestyle’s popular focus and gaming supplement, Ghost Gamer, now has two Sour Patch Kids flavors to choose from! The legends have released a Sour Patch Kids Blue Raspberry Ghost Gamer flavor to bring some blue to counterbalance the red in Sour Patch Kids Redberry.

Sour Patch Ghost Gamer now in Red vs.[…]
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Glaxon Specimen G.F.Y: A Pre Workout Strong Enough for Wild Retailers

Glaxon G.F.Y.

Since late 2019, Glaxon has been the hottest young supplement brand on the sports nutrition market. Aside from their incredibly strong formulas and unique branding, some of their success has been attributed to their excellent relationships with local retailers, who love having something new to show customers that actually works.

One of Glaxon’s best-selling […]
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Urination at Night?! Add GLYCEROL to Your Sleep Aid!

Urination Night Glycerol

Quality sleep is one of the most important aspects of good health. Not only does it facilitate the regeneration and rebuilding that our body needs, but it also helps combat the risk of various health complications, such as heart disease and metabolic syndrome.[1] Plus, it has strong neuroprotective effects, facilitating proper brain and […]
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CORE Vegan: BCAA-Enhanced Vegan Protein (Now in Vanilla Créme)

CORE Vegan Protein

When running through PricePlow’s 2020 Supplement Awards, we realized that CORE Nutritionals quietly had an incredible year, getting mentions in nearly every category. One product we missed, however, was Core VEGAN, their popular vegan protein powder that’s enhanced with additional BCAAs and digestive enzymes.

Today (May 10, 2021), the brand behind Doug Miller is […]
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5% Nutrition Stage Ready Diuretic: Lose Water Weight But Keep Electrolytes

5% Nutrition Stage Ready

Excess water weight can be extremely annoying for some, and for others it can be the difference between winning and losing. The late Rich Piana won Mr. California in 1998, and that win came as a result of years of relentless hardcore training coupled with a religious-like attention to nutrition. Prior to competition, even with […]
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