Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Jack Gayton: How The Vitamin Shoppe Picks Brands | Episode #105
https://blog.priceplow.com/podcast/jack-gayton-vitamin-shoppe-105
In July of 2023, The Vitamin Shoppe held their annual Wellness Summit, a corporate event where key presentations and discussions are given by employees and partnered brands, highlighting industry trends and business plans.
While there, we had Jack Gayton, The Vitamin Shoppe’s Divisional Vice President of Merchandising on the podcast along with […]
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Bruce Kneller Returns with His New Nootropic Ingredient | Episode #104
https://blog.priceplow.com/podcast/bruce-kneller-nootropic-104
Five years in the making, it’s the return of Bruce Kneller to the PricePlow Podcast! We last saw him in in 2018 in Episode #009 where he dosed us with his new Bruce-class nootropic.
Well, he’s finally back with a real update, and with some good news – the nootropic should be ready at […]
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AstroFlav Inflammatory Health: The Most Anti-Inflammatory Joint Supplement Yet?
AstroFlav is known (and named) for its astronomically great flavors, and indeed, flavoring is an important part of developing a good supplement.
However, the AstroFlav team has some serious industry expertise behind it, particularly on the retail side. It was really only a matter of time before they branched out into new supplement categories […]
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ioWhey Comes to Two Beyond Raw Dynamic Proteins at GNC
A win for science — a win for consumers
Introducing the dynamic duo that’s here to shake up the supplement world and flex its scientific muscles: Beyond Raw‘s latest protein power couple, Dynamic Whey and Dynamic Gainer. These aren’t your average protein powders; they’re both armed with Ingredient Optimized‘s cutting-edge ioWhey whey […]
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PeptiStrong: Natural Anabolic Ingredient from Fava Beans
Have you ever wondered how new nutritional supplements are discovered? Historically speaking, there’s more than one answer to this question.
Lately, a new technique for identifying blockbuster supplements of the future has emerged:
AI-driven research.
Researchers are using massive computers, equipped with the latest language learning models, to comb biochemical databases looking for any and […]
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Glaxon x PEZ Collab: Six Products with Candy in Every Tub!
Earlier this month, Glaxon teased a brand new collaboration with the iconic dispensing candy: PEZ.[1-4] Well, the day has finally arrived.
Back when you were a kid and your metabolism worked like a nuclear submarine, you could slam down hundreds of those chalky little treats in one go, with little concern over counting calories and […]
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FTC Expert Lawyer Explains the 700 Warning Letters: Michael Goodman of Hudson Cook LLP | Episode #103
https://blog.priceplow.com/podcast/michael-goodman-ftc-warning-letters-103
In April of 2023, the Federal Trade Commission (FTC) unexpectedly sent warning letters[1,2] to about 700 drug companies and dietary supplement brands[3] regarding substantiation of their product claims. Their letters stated that there was no active investigation, and that “The fact that a company is on this list is NOT an indication that […]
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Ghost Lifestyle Teenage Mutant Ninja Turtles Collab: 2023 Updates
We have big news for fans of the ultra-popular Ghost X TMNT collab. Ghost is sailing across international waters, bearing the good news (and even better pumps) to the people of the UK, Australia, and New Zealand. Beginning on July 12, 2023, Ghost Legend ALL OUT, Ghost […]
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