Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Core FURY AUSTRALIA Brings Creatine Back to a US-Based Core Pre-Workout
In Fall of 2021, we had the legendary Doug Miller of CORE Nutritionals on Episode #050 of the PricePlow Podcast to talk about the inflationary shifts in the market. Two major things transpired:
Protein prices were on the rise, and Core was the first to publicly announce they were temporarily increasing prices (as opposed to[…]Continue Reading →
Lief Labs: Supplement Manufacturing 101 with Meg Ligot | Episode #101
https://blog.priceplow.com/podcast/lief-labs-supplement-manufacturing-101
Over the years, PricePlow has continually become more interested in supplement manufacturing, as it is the cornerstone basis of the entire industry. Good manufacturing quality and testing leads to safe, high-quality products for end consumer.
In Episode #068, we interviewed Matt Karich of Soul Performance Nutrition, who took us through his exhaustive […]
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Ghost Whey’s Coconut Ice Cream Flavor Freezes the Heat
2023 Update: Ghost has re-launched this flavor, also being released in the Coconut Ice Cream VEGAN option!
When it comes to specialty and seasonal supplement flavoring, the team at Ghost Lifestyle has taken the situation into another stratosphere. Ranging from partnerships with Swedish Fish and Sour Patch Kids to Sour Warheads to Sonic Cherry Limeade[…]
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Ghost Vegan Coconut Ice Cream Returns for Summer 2023
The summer heat is in full effect and we at PricePlow have had coconut on our mind. Why so? Back in June 2019, Ghost introduced a refreshingly creamy limited-edition Coconut Ice Cream Ghost Whey flavor. Customers couldn’t get enough. So Ghost brought it back for a limited time just before Mother’s Day the next year. […]
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Raw Nurition Beta Alanine: Boost Endurance with Carnosine Precursors
Raw Nutrition isn’t all CBum supplements, you know!
We recently covered new flavors of Raw Nutrition’s CBum Thavage Pre-Workout RTD (Miami Vice and Strawberry Mango), which followed up the sleek Raw Nutrition rebrand, but today we get back to the basics with a “single-ingredient” formula… except better.
Raw Nutrition Beta Alanine: More than[…]Continue Reading →
4 For the 4th: Musclesport Launches 4 Flavors for 4th of July 2023
We’ve recently begun covering Musclesport supplements after speaking with “The Supp Chef”, their founder and CEO Jason Mancuso. He has an incredible story that we hope to get on the PricePlow Podcast very soon, but he’s doubling down on his ability to flavor like no other.
This year, for the 4th of July, […]
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Klout KAIO PUMP & Performance is Live and LOADED
Sports supplement users are by now familiar with KLOUT, a young upstart brand whose edgy branding and formulations have taken the scene by storm. They currently sport three pre-workout supplements, led by their KIAO Final Destination Pre-Workout, but with alternative options in Mamba and Karma.
All three of those have stimulants, […]
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The Top ISSN 2023 Presentations, with Katie Emerson of Nutrition21
Every summer, the International Society of Sports Nutrition — ISSN — gets together in Florida for a sports science expo like none other. This year, the organization held “ISSN 2023”, officially titled The Nineteenth International Society of Sports Nutrition (ISSN) Conference and Expo.
Novel ingredient developer Nutrition21 is a regular sponsor of the event, […]
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Dan Fabricant (NPA): Why You Need to Show Up in Washington DC | Episode #100
https://blog.priceplow.com/podcast/dan-fabricant-npa-2023-washington-dc
For Episode 100 of the PricePlow Podcast, Ben and Mike flew to Washington D.C. for the Natural Products Association’s annual DC Fly-In Day on June 7, 2023. Fly-in days, also known as “lobby days”, bring individuals together to advocate with legislators and other officials on behalf of their shared interests.
So this was […]
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