Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Avena Sativa Oat Extract Boosts Focus, Says New Study

Neuravena MOA

When people are struggling with concentration, focus, or clear thinking, they typically look to the typical cognitive boosters available on the market (choline, tyrosine, huperzine, etc.) However, what if a breakfast staple in every household held the secret to improving your cognition and memory?

Wild oats (a.k.a. Avena Sativa) have previously been investigated for […]
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Myokem Thyrovate - New Stim-Free Fat Burner

Myokem Thyrovate

If there's one supplement category that equally as popular as pre workouts, it has to be fat burners. People have their favorites when it comes to their pre workout, but often have no idea what separate a good fat burner from a useless one.

Frequently, people think the best fat burner is the one with […]
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MusclePharm Combat 100% Whey - Too Little, Too Late?

MusclePharm Combat 100% Whey

MusclePharm is one of the biggest names in the supplement market. They’re also one of the ones that have been in a news an awful lot lately for all the wrong reasons.

Between a mix of corporate executives leaving, SEC fines, lawsuits being filed, and lots of concerns about their protein powders, things haven’t exactly […]
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Iovate Amino Acid Spiking Class Action (Settled from 2015)

MuscleTech Amino Acid Spiking Lawsuit Settlement

Let's cut to the chase here, get you to the class action forms, and then get into the longer story later:

Who Qualifies?

Per the court documents, those that are eligible for reimbursement are:

"Persons who purchased one or more eligible MuscleTech, Six Star, EPIQ, or fuel:one protein products between March 10, […]
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Scivation Xtend Free Review - Stevia's Gettin There!

Scivation Xtend Free

A while back we covered Scivation’s brand new all-natural version of their extremely popular BCAA product, Xtend Free, and more recently, a new BCAA weight loss study published in part by Scivation.

Following the original post, Scivation was kind enough to send over a care package that contained a tub of each of the new […]
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Jack3d Wrongful Death Case DISMISSED

Jack3d Death Case Dismissed

On the morning of January 29, 2016, Steckler LLP, the law firm of Bruce Steckler and Co-Counsel for USPLabs, contacted us with some breaking news:

The wrongful death case against USPLabs (Jack3d) and GNC has been dismissed by a federal judge.

This highly publicized case concerned the death of soldier Michael Sparling, who died […]
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BCAA Weight Loss Study by Scivation Makes Questionable Diet Claims

BCAA Weight Loss WARNING: The results from this study are under question by Alan Aragon and Brad Schoenfeld. You can read their critique here.

BCAA supplements are some of the most popular products used in the bodybuilding and fitness arena. They’re extremely beneficial during times of caloric restriction as a means of preserving lean muscle mass while losing […]
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NutraBio Muscle Matrix MRP: An Athlete's Meal

NutraBio Muscle Matrix MRP

Finally, a meal replacement powder with quality protein sources!

Too often you find yourself scurrying about from point A to point B in your busy life with barely enough time to fit in quality time in the gym, let alone eating quality foods. Our busy lives make it hard to stay on track with our […]
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Synadrene (Synedrex Clone) by Hi-Tech Pharma

Hi-Tech Pharma Synadrene DMHA

Over the past several months, we've received countless requests about where to locate one of the most popular fat burners of all-time: The original SYNEDREX by Metabolic Nutrition.

People have hunted high and low for the well-known and effective thermogenic, but kept coming up empty since it's long been bought up.

Apparently we weren't the […]
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Muscle Elements PreCre XS: Energy Upgraded!

Muscle Elements PreCre XS

Several weeks ago Muscle Elements announced they’d be bringing a newer, more powerful pre workout to the market. This new product is not intended to replace the original PreCre, but serve as another option for the high-stim fiends out there.

We’ve covered the original PreCre in great detail before in a blog post titled PreCre: […]
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