Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
iForce Finish Line: Anytime, Anywhere Gains “Post Workout”
If you’ve been following sports nutrition supplements lately, you know that many are beginning to follow the “JYM system” of products, with separated pre workout and post workout supplement protocols.
Basically, the pre workout contains everything you need to get primed for your workout – but many of them include “partial” doses of other ergogenics […]
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Mrs. Cannon’s Maple Cherry Protein Ice Cream w/ Magnum Quattro
If you’re doing pie for the holidays (and who isn’t), here’s an interesting protein-packed alternative for your a la mode.
Heidi’s ice cream alternative uses ice, coconut milk and Vanilla flavored Magnum Quattro to give you a frozen treat minus the saturated fat (and plus quality protein)!
This recipe has just one step: blending![…]
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Red Velvet Protein Cake Recipe w/ Cream Cheese Frosting by Chef Bob
Chef Bob is back with another low-stress, high protein recipe featuring Cellucor COR-Performance Whey.
Finally, not only do we have a red velvet cake that is actually good for you despite being topped with cream cheese frosting… we have a red velvet cake that can be cooked in the microwave in just three minutes[…]
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Scivation Xtend Free – All Natural BCAAs
Ever since the initial research came out on the numerous benefits of BCAA supplementation, the original Scivation Xtend has been the go-to BCAA supplement of choice for gym rats for nearly 10 years. Many others have tried to emulate Xtend’s panoply of flavors and effectiveness, but more often than not, we’re left with sad pretenders […]
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Isomorph Pumpkin Protein Bars Recipe
So from the months of October to December, the whole country goes a little pumpkin-nuts — us included (see our high-protein pumpkin spice latte for an example!)
But in the midst of all these pies and coffees flying around, can you think of anyone ever trying to do a pumpkin protein bar? We don’t […]
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Jared’s Magnum Tonic + E-Brake Log: Competitive Natural Bodybuilder
Magnum Nutraceuticals reached out to find interested candidates for their Tonic & E-Brake Stack.
This natural stack is perfect for the individual looking to put on lean mass and keep estrogen levels in check to maximize our gains, and minimize fat. We put out an APB for loggers, and got a hit with Jared, […]
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Chef Bob’s Cellucor Protein Ice Cream Recipe
An ice cream recipe in November when the snow is coming in? Hey, did you know that Alaska and Maine are among the per-capita ice cream consumption leaders every year? It’s never too cold for ice cream, and those of you in the coldest climes could potentially make this recipe just by leaving it outside![…]
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Optimum Nutrition Isolate – Finally, 100% Pure Whey Isolate!
Every fitness enthusiast and protein powder connoisseur had a “starter” protein powder before graduating to the elite tasting powders made by PES, Cellucor, or Blue Star. For the vast majority of people their very first protein powder was Optimum Nutrition Gold Standard 100% Whey found most likely at the local sports supplement shop.
As individuals […]
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Blue Star Whey Smooth Oreo Protein Truffles!
Every child has fond memories of enjoying a nightly snack of milk and cookies before bed. Whether it was chocolate chip or oreos that you dunked in milk, there’s no denying the satisfaction you get eating a slightly sweet and soggy cookie.
Wouldn’t you like to relive those glory days and enjoy a serving of […]
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Blue Star Whey Smooth Peanut Butter Banana Mini Protein Donuts
mmmmmmmm….dooooonuts….
Everyone’s seen Homer Simpson drool over a freshly glazed hot donut. Everyone’s also seen the huge belly Homer has from eating all those delicious fried fat bombs.
What if you could have your donuts and not get the fat gain that comes with over-indugling in them?
Courtesy of Blue Star Nutraceuticals and their resident […]
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