Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Dylan’s Select Apple Cider Protein Donut Recipe
Today we’re starting a new protein recipe series brought to us by Dylan Madigan, who can be found on Instagram under the name @driven2lift. This series will also be featuring PEScience’s Select Protein line, one of our favorite whey supplements and a product line with flavors well-suited to baking up all manner of treats. […]
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Cookies and Cream Protein Whoopie Pies by Chef Bob
Remember, use coupon code CellucorNation when buying any products on Cellucor.com, and stay tuned to PricePlow for more recipes using protein powder!!
We’ve had some innovative protein powder recipes on our site so far, but we’ve got to hand it to Chef Bob on this one. Did you ever think you’d see a […]
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Magnum Quattro Certified Spike-Free, Clean Protein!
We’ve talked numerous times here about the issue of amino acid spiking, and how it’s been rampant in the protein powder market the past few years, peaking in late 2014.
We’re happy to report today that a new protein powder has been found to be 100% accurate to its labeling by the testers at CBC […]
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Picamilon Banned by FDA: More than Meets the Eye?
UPDATE: We now have a copy of the FDA’s official declaration against Picamilon, and we have one last industry response to it. The imminent “ban” seems to be as good as done, regardless of the debate and discussion below.
UPDATE 2: On November 30, 2015, the official warning letters went out. Picamilon is dead […]
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MetabolAid: New Weight Loss Ingredient Chases PPAR-alpha
MetabolAid is a patented fat-burning and cholesterol-reducing blend from Monteloeder, a Spanish company best known for their PLX muscle enhancer and for Nutroxsun (a UV light damage reducer for exposed skin that is actually ingested rather than applied topically.)
As with PLX, MetabolAid is based around lemon verbena extract, but also adds Hibiscus […]
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Whey Smooth White Chocolate Peppermint Protein Truffles Recipe
The holiday season is just around the corner, and that means lots of cookies, candies, and treats for all! Even if you’re on someone’s naughty list.
What better way to kick off the festivities than with some scrumptious and healthy white chocolate peppermint truffles courtesy of Blue Star Nutraceuticals and their resident protein goodie guru, […]
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Magnum Performance Greens: Comprehensive Superfood Formula
Getting people to eat their veggies is no small feat. All sorts of juicers, blenders, powders, and even ready-to-drink bottles have been created to help people overcome their disdain for the humble green produce.
Despite the fact that the pros of vegetable consumption (longer life expectancy[17]) far outweigh the cons (poor taste), some people just […]
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Berry Bomb Quattro Protein Muffins by Mrs. Cannon
There’s no better treat for a cold winter morning than a nice warmed-up muffin. Do it the healthy and protein-packed way with Mrs. Cannon’s Berry Bomb Muffins! Better for you than anything in the coffee shop case, and less expensive to boot!
You’ll want the Vanilla flavor of Magnum Quattro for the best flavor balance […]
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Overnight Protein Oatmeal Recipe by Chef Bob
Oatmeal is a great choice everytime you need a source of complex carbs. Nutritionally speaking, however, it lacks your protein and healthy fats. The healthy fats have always been easy to add, but protein is a little trickier. This concoction from Chef Bob not only makes protein oatmeal easy, but delicious to boot.
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