Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Laxogenin: Can a Plant Sterol Safely Boost Strength?
5-Alpha-Hydroxy-Laxogenin (Laxogenin) is a natural anabolic supplement derived from plants that’s been sold for years with mixed success by supplement companies, yet only recently by any that we trust with third-party lab tests. Despite the incredible potential, Laxogenin hasn’t gained popularity for reasons we’ll address and try to solve later in this […]
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Laxosterone Brand Laxogenin
Laxosterone is the preferred type of Laxogenin on the market. It’s made by Bestcom Biotech Co., Ltd and is most trusted thanks to their industry-leading test results and an actual human study performed on it!
Prior to the existence of Laxosterone, laxogenin’s quality was simply not up to par, as you’ll see in the lab […]
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Rich Piana Workout: 30lbs of Muscle in 3 Months Coming!
Big news for fans of Rich Piana and his supplement company, 5% Nutrition: Starting in January, Rich is going to show all of his viewers how he puts on 30lbs of muscle in 3 months!
If successful, this will put Rich over 300lbs – something he’s done before. What’s different here is that he’s […]
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Ephedra Fat Burners in the 2020s: How are they still around?
It’s [year], and something interesting’s happening at several reputable online nutrition stores: an ephedra-based fat burner named Lipodrene remains high on the lists of best-sellers — over a decade after ephedra was apparently banned by the FDA.
What’s going on here? How is ephedra still out there after so many sites say that it’s […]
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iSatori 100% Bio-Active Whey: Bio-Gro (Over-Priced Colostrum) Inside
Just like us, many supplement companies take it easy around the holidays, enjoying the fruits of the previous year’s hard work.
iSatori is have none of that!
They’ve got a slew of new products in development and have slowly been releasing them during this otherwise quiet time of year around the industry.
We’ll slowly be […]
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Eggnog Protein Ice Cream by Mrs. Cannon
So Christmas is over for another year, and you may have found yourself once again faced with the classic post-holiday dilemma … a bunch of unwanted eggnog and candy canes piled up. Don’t throw them out yet!
By combining them with some Vanilla Magnum Quattro, you can make a delicious protein-filled treat.
[recipe]
Granted, this […]
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Dylan’s Select Cinnadoodle Protein Bagels Recipe
Bagels are a nice inexpensive convenience breakfast when you’re on the run in the morning, but what you save in money you pay for in carbs. And unless you’re lifting insanely hard, they’re normally too many carbs, plus not enough protein… until now, anyway!
Our next recipe from Dylan shows you how to whip up […]
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MyoFeed: New Maple Pancake Protein Flavor for Your Oats!
How many times have you gone searching for a really uniquely flavored protein and been disappointed that it’s really just more of the same old chocolate or vanilla that you’ve been eating day after day, year after year? It can get tiresome trying new products all the time and leave you with protein powder burn […]
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NutraBio Intra Blast: Premium Workout Fuel Beyond BCAAs
Amino acid drinks come in all shapes and sizes. Some offer just a modicum of proprietarily blended BCAA’s along with some other poorly dosed tagalongs ingredients. Others introduce things like “silk amino acids” with less research behind them.
Neither of those accomplish the goals of a true amino acid drink. The true goal is to […]
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Gingerbread Protein Cookies Recipe by Magnum’s Mrs. Cannon
Higher-protein gingerbread cookies? Is such a thing even possible?
Yes it is, with Mrs. Cannon ingenuity and a few scoops of Magnum Quattro!
Treat friends and family to a healthier body this year with these cookies. Just make sure you use the Vanilla flavor for best taste!
[recipe]
Pretty simple! Heidi obviously loves the […]
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