Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Iovate / MuscleTech SOLD to Xiwang Food of China

Iovate MuscleTech Sold China

The rumors floating around the past few weeks were true: MuscleTech parent company Iovate Health Sciences has been sold to Xiwang Food, a Chinese foodstuffs company.

This is not a full sale of the company, but an agreement was made for the Chinese firm to take a majority stake "investment".

Click here to read[…]
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RESOLVED: The MAN Sports Pump Powder Glycerol Dispute

Supplement Lab Tests

A few of our regular readers have been asking, "Why hasn't PricePlow been covering MAN Sports products lately?"

A very reasonable question, especially since their now-discontinued GAME DAY pre workout used a hot new stimulant we were excited about. We've always been fans of MAN Sports, especially given their amazing candy flavors in ISO-Amino and […]
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Bio-Gro Review - This Time, With BLOOD TESTS!

Bio-Gro Review

Background:

For well over three years, iSatori's Bio-Gro (bioactive peptides extracted from colostrum) have been the center of all kinds of internet controversy.

Do they work? Is it bioavailable? Is it better than raw colostrum? Why not just take more whey protein? Is it banned? Will I lose my natty card?

When marketed as an […]
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ALLMAX AllWhey Classic: No-Nonsense Whey w/ Scoop on Top!

ALLMAX Scoop Lock Review

ALLMAX has been a long time player in the supplement game. Their expansive line of supplements run the gamut from the bare essentials like creatine to the more complex pre workout and intra workout powders - and they all have natural colors now too!

But we’re not here to focus on those this month. We’re […]
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Quest Bars Switch to Soluble Corn Fiber (Because IMO ISN'T Fiber!)

Quest Bar Unwrapped

Protein bars are one of the top selling dietary supplements for a reason. They’re tasty, convenient, and packed with protein, a perfect option when you’re on the go and need a little something to tide you over before your next big meal.

For the past five years or so, Quest Nutrition has literally owned the […]
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Omnimind - Mental Potentiation Powered by Artichokes!

OmniMind Mental Enhancer

Athletics are usually dominated by those who are bigger, faster, and stronger than the competition. However, to succeed in the business and academic worlds, it’s often those who are the strongest and most productive mentally that take home the big pay day.

Due to this, the use and study of nootropics has exploded in recent […]
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Transparent Labs PreSeries STIM-FREE: Naturally Heavy Pumps

Transparent Labs PreSeries STIM-FREE Gym

Shopping for pre workouts is like going to Baskin-Robbins for ice cream. There’s something for everyone! Some want high stim, some want no stim, and then the are those who just want crack.

Meanwhile, some want insane sweeteners and coloring, while others want no artificial sweeteners or artificial colors - a strong trend we've seen […]
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FitJoy Protein Bars: All-Natural, Non-GMO Bars!

FitJoy Collection

Non-GMO, gluten-free, No artificial colors, flavors, sweeteners, or preservatives... all attributes that are very popular in the food industry lately, with a growing number of people living the all-natural life.

But there's one problem for health-conscious consumers on the go: not too many good protein bars live this all-natural life!

In 2016, that all changes, […]
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The Beverage Hydration Index - Is Water the Best?

Beverage Hydration Index

Chances are you’re familiar with the Glycemic Index (GI) - a relative scale ranking (0-100) how various carbohydrate-centric foods affect blood glucose levels.[1] The lower a food’s GI rating the less it will spike blood sugar levels and affect insulin levels. The problem with the Glycemic Index, and diets based around its premise, is that […]
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MusclePharm Deal Finally TERMINATED by Arnold Schwarzenegger

After years of his good name being dragged through the mud, Arnold Schwarzenegger has finally terminated his relationship with MusclePharm.

Arnold released a statement through his social media manager, Daniel Ketchall at Oak Productions:

Today we announced the conclusion of Governor Schwarzenegger's relationship with MusclePharm. pic.twitter.com/pOp1e9Edl4

— Daniel Ketchell (@ketch) May 6, 2016

In […]
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