Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Muscle Elements PreCre XS: Energy Upgraded!
Several weeks ago Muscle Elements announced they’d be bringing a newer, more powerful pre workout to the market. This new product is not intended to replace the original PreCre, but serve as another option for the high-stim fiends out there.
We’ve covered the original PreCre in great detail before in a blog post titled PreCre: […]
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Magnum Acid: Optimized CLA for Low-Fat Dieters
Often times people are looking for a novel approach to stimulant-free fat burning. These options often include “natural” herbal remedies that rarely work as effectively as advertised.
However, there is a compound found in food you eat daily that can amp up fat loss, provided you take in enough of it: Conjugated Linoleic Acid (CLA). […]
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PreSeries BULK – $49 Pre Workout Has Industry Abuzz…
Every once in awhile the supplement world is graced with a truly exceptional pre workout. One that contains proven ingredients in their efficacious doses proven in the lab. Today’s one of those lucky days, and the industry is a buzzin with this one!
Transparent Labs may be an unknown company to many of you, but […]
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Magnum Mimic: Strong GDA for your Biggest Carb Meal
We’ve been on a big GDA (glucose disposal agent) kick this year, so we had to see what our friends at Magnum Nutraceuticals had in their line.
Everyone loves carbs (admit it you low carbers!) Whether it’s a towering stack of warm chocolate chip pancakes or a heaping bowl of pasta topped with grandma’s red […]
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MuscleTech Muscle Builder: Low-Cost Gains in a Bottle
Launched for the 2016 new year and still going strong, MuscleTech Muscle Builder is a standalone Peak ATP supplement that’s stood the test of time, and then some!
What better way to ring in the new year than with some new gains!
Sure, you’ve been using creatine, betaine, and the like for the past few […]
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Is Tamiflu Inferior to Echinacea Supplements for the Flu?
There’s been a huge movement to be more “natural” in our society in recent years. Consumers don’t want artificial sweeteners or dyes in their foods or supplements. They want only free range, grass fed meats that aren’t treated with antibiotics. Medical patients are even embracing alternative forms of medicine in an effort to find a […]
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iSatori LipoDrex – Nutrient Partitioning Thermogenic
This time of year, you fall into one of two camps. You’re either embracing the “winter bulk” or heading back to the gym after a long layoff and ready to strip off the holiday fat.
If you’re in the latter group, you’ll have plenty of new friends at the overflowing gym. Lucky for you, this […]
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Alpha GPC for Strength CONFIRMED: 600mg/day for Legs!
Choline supplements are frequently used by athletes, bodybuilders, and even students to increase focus, cognition, and memory formation. The problem with certain forms of choline supplements is that they are not absorbed all the well by the body.
However, alpha-glycerylphosphorylcholine (Alpha GPC) is one of the forms that is highly bioavailable and readily […]
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Chaos & Pain Cannibal Ferox: The 2016 Formula
Now that the holiday season has come and gone it’s time to get back to business.
To kick off the new year with some new gains, we’ve got some pre workout upgrades to get you amped up to kick some serious ass in the gym. Chaos and Pain has recently reformulated their high-powered pre workout […]
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