Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
PEScience Prolific: No-Nonsense, Zero Annoyance Pre Workout!
Looking for a pre workout without beta alanine? This is the one for you!
PEScience underwent a bit of a “backlash” with their original customer base when they recently reformulated beloved fat burners Alphamine and Norcodrene. While PES did have very solid reasons for altering the formulas, many longtime customers just didn’t agree with […]
Continue Reading →
RedCon1 Tier Operator Program Makes Waves in Affiliate World
Let’s face it, at some point in your lifting life, you’ve seriously considered quitting your current mindless paper-pushing, number-crunching job and wanted to pursue a career in the field of supplements. After all, how cool would it be to actually work for the brand whose supplements you purchase and use on a regular basis. Sounds […]
Continue Reading →
Bodybuilding.com Lays off 90 Employees. See Both Sides Here
A most dramatic year for Bodybuilding.com is coming to a nasty end, as the Idaho-based Internet retailer just laid off 90 workers via email in a “pre-Christmas downsizing”, per the Idaho Statesman[1] and KTB7.[2]
Bodybuilding.com issued the following statement:
“Today Bodybuilding.com announced an organizational downsizing. The change is part of an ongoing planned restructure designed […]
Continue Reading →
Body Fortress LAWSUIT: Amino Acid Spiking Class Action UPDATED
Update November 2016: This was the first amino acid spiking case, and it’s ever-slowly progressing. Click here to read the November 2016 case updates. This article was originally posted on July 2, 2014.
IT HAS BEGUN.
Last month, we wrote a detailed report about amino acid spiking, which is when a protein manufacturer […]
Continue Reading →
Bodybuilding.com vs. Jim Stoppani: An IP Lawyer’s Analysis
A couple weeks ago we wrote an article about the Bodybuilding.com vs. Jim Stoppani lawsuit (which is now settled).
In that post, we mentioned that the was time to bring out the big guns – so the specialists are here to make comment.
Introducing Nick Gingo from Renner Otto Intellectual Property Law in Ohio:[…]Continue Reading →
MTS Insurgent – The Machine’s MAN MAKER
He’s back! It’s been quite a while since we’ve seen a new supplement from Marc Lobliner and his supplement company MTS Nutrition.
Last we saw the famous bodybuilder and company spokesman was when he revised its popular fat burner Drop Factor. MTS Whey is also continually getting creative new flavors, which fans can’t stop […]
Continue Reading →
Jim Stoppani Sued AGAIN. New Class Action Lawsuit
Update: This case was dismissed, but has already been re-filed. The PDF below shows the new complaint filed on November 26, 2016.
It’s impossible to cleverly sugarcoat this one, so we’ll just cut to the chase: Jim Stoppani has been sued again.
In what’s becoming an unbearably litigious year for the PhD, a […]
Continue Reading →
Spilanthes Acmella: Testosterone-Boosting Flower of Power
2024 Update – New human data has been published on the trademarked SA3X extract. Read about it in our article titled “SA3X: Spilanthes Acmella Testosterone Booster by NutraShure“.
Spilanthes Acmella is a food used throughout history as a medicine specifically for its pain relieving properties. It’s also known as the Toothache Plant, or […]
Continue Reading →
Tomatidine: The Muscle-Building Nightshade
Tomatoes are one of the most commonly-eaten foods around the world. Over time, scientists have discovered a multitude of natural compounds inside, nearly every one of them beneficial in some capacity.
Never did we imagine that one of these compounds inside would be anabolic, though, and could help build muscle. But that’s actually just […]
Continue Reading →