Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
elevATP Works: Study Confirms Athletic Performance Increase
Many of you out there have likely come across the new strength boosting ingredient named elevATP in some of the newer pre workouts and muscle builders hitting the market. If you’re not too familiar with it, elevATP is a patented ingredient from FutureCeuticals that combines ancient peat with a proprietary apple extract.
It’s touted to […]
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Northbound Nutrition BLEND – Cognitive Energy & Endurance
Sometimes we come across companies that start from the get go doing thing right. Northbound Nutrition is on these companies. We previously discussed the brand’s clinically dosed pre workout, Pinnacle, which we’ve been test driving and absolutely loving (review to come soon)!
Today, we look at the Northbound’s cognition enhancing formula Blend, which is […]
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MTS Whey Protein: The Machine’s Whey – Certified Non-Spiked!
While combing through our Best Protein Powder Guide, we quickly realized that although we had ranked / rated all of these fantastic protein powders, several of them didn’t have any actual data or breakdowns on our site explaining what’s in them!
The best way to fix that problem? Give you ladies and gentlemen the explanations, […]
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Transparent Labs Mass Gainer: 110% Open Formula Weight Gain!
It’s been quite a while since we’ve heard any rumblings from the crew over at Transparent Labs in California. Fear not, the guys have quietly been busy, upgrading their entire lineup with new ingredient labels that approach a new level of transparency — “110% transparency” that we’ve only seen out of NutraBio!
But today, we’re […]
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AML Pre Workout: A True Muscular Development Style Pre
We recently introduced you to Advanced Molecular Labs (AML), headed publishing and supplement guru Steve Blechman. In that same article we referenced one of AML’s pre workout additives named Power Rep, which uses a combination of Peak ATP, synephrine, and theacrine to enhance your overall power.
While Power Rep could be used alone for […]
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Gaspari Precision Protein: New Hydrolyzed Whey Protein Tech
It’s no secret that Gaspari Nutrition has been on an absolute tear since Jared Wheat (owner of Hi-Tech Pharmaceuticals) bought a portion of the company back in April 2016. Since then, it’s been hit after hit for Gaspari as they’ve steadily reclaimed their Alpha status as one of the cutting edge companies in the supplement […]
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Gaspari Hyper Amino: Low-Cost Energy Aminos that Kick!
Reviewing the landscape of the supplement industry these past 18 months, we’ve seen two emerging and expanding trends: protein bars and energy aminos. We covered the former yesterday, and as it just so happens, a brand new energy enhanced amino product was announced yesterday.
After restoring its former glory with the likes of SuperPump […]
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Advanced Molecular Labs (AML) Supplements: Return of the King
A few months, we covered a stimulant-free pre workout ‘additive’ called Power Rep from a new company named Advanced Molecular Labs, or AML. We were merely interested in the supplement at the time – but little did we realize how intense this entire brand would be!
AML got the better of our curiosity […]
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RedCon1 Big Noise: Stim-Free Bunker Busting Focus Pumps!
Last week we introduced you to Aaron Singerman’s new supplement company, RedCon1, and promised there’d be lots of new info regarding specifics on the line of supplements. So far, the brand has released labels for their pre workout, Total War, and whey protein isolate formula, Isotope.
Today, we’ve got a real treat, […]
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