Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Which Rich Piana Pre Workout is for You?
Every supplement brand has their die hard fan base, and the quickly growing 5%-ers with Rich Piana are no exception. But, brands also need to have crossover appeal to the casual supplement user to expand their popularity as well as their business.
The hardcore diehard know their favorite products from 5% Nutrition and which one […]
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Jim Stoppani Scandal: Censoring Inconvenient Truths?
Here at PricePlow, you know we love a good sales pitch. The supplement industry is a never-ending stream of new products, ingredient research, dramatic marketing tactics, and sex-driven advertising.
We’ve always been quite accepting of aggressive marketing — after all, if you can’t handle it, you probably don’t belong in this space.
But as always, […]
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ISOFlex Revamped: 90% Pure Protein by ALLMAX
We’ve countless proteins over the years here at PricePlow, yet somehow we’ve never mentioned one of the top isolate proteins products from ALLMAX Nutrition.
90% protein by weight!In this era of relative unsurity in regards to amino spiking and artificially inflated proteins, there’s always a bit of trepidation when trying out a new […]
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Want to Die Sooner? Then Don’t Eat Your Vegetables
We’ve always “known”, but now we know. In lieu of the “Standard American Diet”, eating your fruits and vegetables makes you live longer.
Or, to put it in a way that will hit closer to home, not eating vegetables in this food environment generally makes one die sooner.
Nearly every health enthusiast, doctor, […]
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Ghost Whey: 100% Transparent Formula with INSANE Flavors
When it comes to pushing the envelope of formulas, branding, and flavoring, nobody does it better than GHOST. The hot brand made a massive splash with their first few supplements, but things were taken to the next level shortly after with a “Cereal Milk” flavored protein powder that knocked the socks off of […]
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APS Chain’d Reaction – Moved from ALR to Bring BCAAs & More!
When Hi-Tech recently acquired it’s cavalcade of companies, two of the big names it brought together were ALR Industries and APS Nutrition. Once together, these two did a “swap” of sorts with one of their products: Chain’d Reaction.
It was formerly a carb product with ALR, but now it’s a BCAA powder with […]
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Ghost Supplements – A New and Edgy Lifestyle Brand
By now you may have seen some product imagery and read some preliminary information on the brand new supplement company Ghost that’s been making new headlines around the industry.
There’s a reason they’re making waves: They’re run by an industry stalwart who’s branched off to do his own thing, and he’s making quite the splash […]
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MAN Sports Clean Protein: A Non-Proprietary Protein Blend!
There’s been a lot of shots fired lately by certain members of the supplement industry that only one true 100% transparent protein blend exists. We’ve already proven that false on the blog, and now it’s going to get even more false, because a new one is coming, and these flavors look exquisite.
Today’s blog […]
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BMI Smart: Genius Weight Loss or Overpriced Pill Pack?
Update: Thankfully, this product has been discontinued.
Typically on the blog, we cover just one product per day whether it be a pre workout, protein powder, or fat burner. However, today you’re in luck because we’re feeling a little generous. We’re going to cover an entire system of products.
You may have seen ads […]
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Blue Star GH Peak: Boost Muscle Gains Overnight!
Anytime Blue Star Nutraceuticals comes out with a brand new product our curiosity is always peaked, because when it comes to their products, they flat out deliver. Case in point is their upgraded Blue Star BLADE fat burner, which we’ve been raving about thanks to its aggressive yohimbine dose.
Blue Star’s latest product helps you […]
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