Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Psycho Pharma Edge of Insanity: The Heavy Metal of Pre Workouts
Note: This product has been reformulated for late 2019 / early 2020 and this article will be updated.
Over the past few months, we’ve been hearing incessant musing about a particular pre workout that brings an insane rush of energy and focus. One so potent it potentially rivals the top pre workouts with the[…]
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Hi-Tech Fights to Get its Confiscated DMAA Back (December 2017)
Update December 28, 2017: Hi-Tech Pharmaceuticals has appealed the Magistrate Judge’s decision denying their request to […]
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SAMe Supplements: Better Mood the Natural Way
Are you feeling alone? Do you find yourself not enjoying the things you used to? Is your life nothing but an endless stream of stress, frustration, and depression? Well, then we may have found the solution for you!
No, this isn’t the beginning of some late night television commercial advertising a testosterone booster or pharmaceutical […]
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RAW Synergies Thermo Pre: 2-in-1 Fat Burning Pre Workout
A few weeks back, we introduced you to RAW Synergies, a brand dedicated to making premium quality supplements using the very best available trademarked ingredients. Previously, we’ve featured the brand’s brain-boosting natural testosterone booster, Black Lion, and today we’re back with another new release from the young brand.
Thermo Pre is RAW Synergies’ 2-in-1 […]
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SNS Reduce XT Means Complete Cortisol Control
Stress affects everyone. No matter if you’re young or old, male or female, exceptional or mundane, stress at some point or another will hunt you down and when it happens repeatedly day after day, you end up with chronically elevated cortisol levels — which spells doom and gloom for your fat burning, muscle building […]
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Jacked Factory Growth Surge: Essential Muscle Gains
After a long hiatus, Jacked Factory popped back up on our radar when they released their stim-free, nootropic-infused pre workout PumpSurge. Now the Factory is back again, with another new release, one that’s meant to be used after your workout.
Growth Surge is your daily muscle building / recovery supplement to support muscle growth and […]
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Lion’s Mane: The Nerve Growth Nootropic Mushroom
If you’ve been keen to the nootropic world lately, you’ve probably seen a certain member of the Fungi Kingdom showing up more frequently. This mighty mushroom is rather impressive and could be said to be pure “magic”, but probably not in the same way you’re used to thinking about mushrooms.
We’re of course talking about […]
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ProSupps HydroBCAA: A BCAA with All the Essentials!
We’ve been touting the superiority of EAAs over BCAAs heavily lately as most of the recent research indicates that BCAAs are altogether inferior for stimulating muscle protein synthesis and preventing muscle protein breakdown.[1]
That being said, the vast majority of companies out there are still only making BCAA-only amino acid supplements due to the cheaper […]
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Genius Burn: Smart and Trusted Caffeine-Free Fat Loss
At some point or another, we all have to bite the bullet and embrace the fat loss diet. On occasion, even the fittest people and best athletes need to reduce calorie intake a bit, otherwise we start to slip on our physiques.
To help reduce those hunger cravings and speed up weight loss, most people […]
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Jacked Factory PumpSurge: Pumps & Focus from the ALTIUS Crew
Jacked Factory first caught our attention over two and a half years ago when we came across their heavy-hitting, clinically dosed pre workout Altius. Long before transparency and clinical dosing became popular, the guys at Jacked Factory were doing their part to ensure you got the best workout possible from some of the most […]
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