Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Insane Labz Psychotic RECALL by Health Canada
Attention Canadians and residents of Hong Kong:
On August 10, 2017, Health Canada issued a “Recall and safety alert” titled Unauthorized health product “Psychotic” by Insane Labz may pose serious health risks,[1] urging consumers to stop using the supplement while also requesting that the brand initiate a product recall for it.
The government of […]
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Mark Glazier Interviews: NutraBio and Supplement Regulations (2016) | #007
Note: This page and audio feed was published on July 10, 2019, nearly three years after the interviews. They are still relevant to this day, although the plant tour videos will be out of date as NutraBio is constantly expanding their operations.
In November 2016, I flew out to New Jersey to see NutraBio‘s […]
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MycoBotanicals Brain: Mushroom Nootropic by Paul Stamets
Get ready for a different kind of brain enhancer. We’ve covered choline, we’ve debated L-Tyrosine, and we’ve deconstructed edgy compounds like phenylpiracetam. This one takes a far different angle:
The right mushrooms are nearly magical, and not for the reasons you’re probably thinking! These funky fungi are chock-full of all kinds of potent compounds […]
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Dallas McCarver Interview: RedCon1 Athlete 2 Weeks Out from the Arnold! | #006
We interviews bodybuilder Dallas McCarver, RedCon1‘s top tier athlete, who’s just 15 days out from the 2017 Arnold!
Our interview with the late, great Dallas McCarver Audio Feed on the PricePlow PodcastRest in peace, Dallas.[…]
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Condemned Labz DNA Dispatch: Greater Gains with Better O2 Delivery
Awhile back, you might remember we covered Condemned Labz, an edgy brand that’s packing one of the most aggressive DMHA-inclusive pre workouts we’ve ever seen in Convict Stim, which contained a wild 225mg DMHA.
Today, we’re covering the perfect stimulant-free pre workout “add on” that complements the brand’s high-stim pre workout in DNA Dispatch[…]
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Supps: The MOVIE. An Interview with Director Alex Ardenti
Update: The movie has now been released! Find it on Amazon!
The supplement industry is bigger than ever, and the use of dietary supplements has never been greater. We’ve witnessed rapid market expansion the past few years, yet there’s really never been a feature film honestly covering the ins and outs of the industry which […]
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Gotu Kola: An Herb to Improve Mood and Memory
Despite the growing popularity of nootropics this past decade, some of them have been around for thousands of years. One of them is the age-old plant, gotu kola, long known to boost mood and brain function:
What is Gotu Kola?Gotu Kola is an incredibly versatile, nutrient-packed herb used throughout Southeast Asia as a […]
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EVL ENGN Shred: The Pre Workout For Dieters
Awhile back we covered EVL Sports energy and focus boosting pre workout ENGN. Due to the popularity of the pre workout, EVL sought to expand the lineup for specialized focuses. We’ve seen this with other hot-selling brands, where different versions of a pre workout emphasizing certain attributes for dieters, bulkers, no artificial colors/sweeteners, etc.
This […]
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Transparent Labs Grass-Fed Whey Concentrate: Better Cows, Better Protein
When we first covered Transparent Labsa couple years ago, the brand carried only a Grass-Fed Whey Isolateand the rather robust PreSeries Bulk pre workout– both fully open-labeled, and both naturally sweetened with stevia.
Since then, the brand has slowly built out its product repertoire and amassed a rather sizeable following in the industry, especially […]
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Blackstone Labs Recomp RX: Body Recomposition Done Right
Ursolic acid is finally back from a major brand!
In an ideal world, natural lifters could easily burn fat and build muscle simultaneously… and carbs would always go where you wanted them too!
Unfortunately, real life is hardly ever ideal, especially when it comes to reshaping your physique. But the team at Blackstone Labs may […]
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