Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Genius Consciousness: TEN Ingredient Nootropic Takes Living to the Next Level
The Genius Brand's takeover of Amazon has been swift, and it's been strong. Hitting the underserved demographic with open-labeled, dye-free, naturally flavored and naturally sweetened supplements using mostly trademarked ingredients, Genius has taught a new generation of consumers to #SupplementSmarter.
But something was always a bit "off" about The Genius Brand's portfolio of goods. It's […]
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How Much Protein Per Meal to Build Muscle? ~50g, 4x/Day
Gyms are filled to the brim with old-heads trying to educate newer gym rats with advice that may stretch back decades. Often, this advice has little scientific backing and only has roots in anecdotes and “broscience”. Unsurprisingly, some of the most successful older athletes have already figured out what science eventually proves to be true.[…]
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NutraBio Invades PricePlow to Launch Their Natural Series | #010
Note: This page and audio feed was published on July 29, 2019, 1.5 years after the interview. The biggest change here is that Ben Kane is now with Team PricePlow!
In March of 2018, everyone in the sports nutrition industry descended upon beautiful Columbus, OH, and we got together with Team NutraBio, who was launching […]
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Hi-Tech's FDA DMAA Lawsuit Recap (Updated April 2020)
Update April 17, 2020: Hi-Tech Pharma's request for an En Banc Review (filed October 15, 2019) has been denied. See the Judge's final response here.
This effectively ends the Hi-Tech DMAA Lawsuit, unless they were to somehow take this to the Supreme Court, which seems unlikely given the current political climate.
BREAKING (August […]
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Bruce Kneller's Patent-Pending Nootropic Ingredient Coming in 2024?
Are you ready to get "red pilled"?!
Perhaps the better question is,
What's in a "red pill"?We don't know much, but we do know this:
Three or more active ingredients totaling >100mg. All three are chemically related. None of the three are 'PEA back-boned'.The components come from a group of compounds (consisting […]
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A Day with Bruce Kneller: Giant Sports, Gaspari, Stimulants, CBD, and More | Episode #009
Note: This page and audio feed was published on July 26, 2019, 1.5 years after the interview. Much has happened since then, but Bruce's new nootropic ingredient is still not on the market as of right now, as he still awaits the US Patent and Trademark Office.
In February of 2018, the legendary Bruce […]
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NutraBio PRE Extreme V5: A Serious Carb-Enhanced Pre Workout
Update: PRE Extreme has made it atop our 2018 Best Pre Workout Supplement List! Read on to see why!
Take a look at your pre workout supplement. How many carbohydrates does it have?
Chances are, it's zero. But why?
Almost everyone loves their "zero-carb" pre workout supplements, but a serious majority of pre workout supplement […]
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DMAE: The Lesser-Known Choline
In the world of nootropics, everyone has their personal favorites. Some like tyrosine, others like choline, still others really enjoy racetams. But within each of those families, there are personal favorites. For Tyrosine family, we prefer regular L-Tyrosine, while in the choline family, we’re partial to Alpha GPC or CDP-Choline.
But, there’s a lesser known, […]
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EAA is the New BCAA: Essential Amino Acids Stage a Coup
"BCAAs vs. EAAs?"
For quite a while, that was the big argument. Over the decades, branched-chain amino acid (BCAA) supplements have been some of the most popular (and profitable) products on the market. Catapulted into the spotlight by some early -- and somewhat questionable -- research, along with a lot of savvy marketing, BCAAs quickly […]
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