Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Controlled Labs Orange Brainwash - Supreme Cognitive Booster

Controlled Labs Orange Brain Wash

Whenever Controlled Labs pops up on our radar, we know it’s going to be a good day. The New York supplement company has been in the game for quite some time and is probably best known for their White Flood pre workout series. People also tend to forget that CL was one of the only […]
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Arecoline from Betel Nut: Cancer-Causing Supplement Ingredient?

Arecoline

2017 Update: We urge caution over an "international" version of Insane Labz Psychotic, which was recalled by Health Canada. Curiously, they misspelled arecoline as "aroline".

The sports nutrition industry is always pushing the limits in its constant quest to find the "next major stimulant". This article discusses one such compound, and the warnings […]
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Steve Cook Leaves Optimum Nutrition, Starts a Gym and an App

Steve Cook Gym

PricePlow has been covering more news lately on our YouTube channel.

One story that could have a big impact on the industry is that Steve Cook is no longer with Optimum Nutrition. Despite the brand never truly embracing "celebrity presence" (even though this is clearly the current direction of the industry), you could say that […]
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Muscle Elements Post Pro: Post-Workout Recovery in a Hurry

Muscle Elements Post Pro America Bomb Pop

Since launching in 2013, Muscle Elements has been synonymous with top-notch quality supplements, as evidenced by their 3rd-party lab-tested protein powder, T.R.U.T.H., and monster pre workout PreCre (or PreCre XS if you're into higher caffeine).

It’s been awhile since we’ve discussed M.e., but we had a couple of cool interviews on our YouTube channel with […]
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Genius Heart & Cardiovascular Formula: Serious Ticker Support

Genius Heart Cardiovascular

Whenever The Genius Brand surfaces with a new product, you know it’s going to be an innovative, effective, and open formula. We’ve seen numerous examples of this since the brand debuted, and two of our personal favorites from the brand are Genius Joy and Genius Pre Workout.

Today, we feature the groundbreaking brand yet again […]
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The Supplement Industry 2017 Year in Review: The 10 Biggest Stories

Supplements Year in Review 2017

2017 was one to remember. It was filled with incredible highs and lows that make it one of the most tumultuous years in recent memory. As 2018 dawns, we take a look back at the previous 365 days to recount some of the most notable headlines that caught everyone's attention.

A year like no other[…]
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Hi-Tech Fights to Get its Confiscated DMAA Back (December 2017)

Hi-Tech Pharmaceuticals vs. FDA Update May 3, 2019: A judge ordered the US Government to return Hi-Tech's seized DMAA (see "Government Ordered to Return Five Truckloads of DMAA to Hi-Tech Pharma"), but it was ultimately for naught since Hi-Tech Lost the DMAA case.

Update December 28, 2017: Hi-Tech Pharmaceuticals has appealed the Magistrate Judge's decision denying their request to […]
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SAMe Supplements: Better Mood the Natural Way

SAMe Supplement

Are you feeling alone? Do you find yourself not enjoying the things you used to? Is your life nothing but an endless stream of stress, frustration, and depression? Well, then we may have found the solution for you!

No, this isn't the beginning of some late night television commercial advertising a testosterone booster or pharmaceutical […]
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RAW Synergies Thermo Pre: 2-in-1 Fat Burning Pre Workout

RAW Synergies Thermo Pre

A few weeks back, we introduced you to RAW Synergies, a brand dedicated to making premium quality supplements using the very best available trademarked ingredients. Previously, we’ve featured the brand’s brain-boosting natural testosterone booster, Black Lion, and today we’re back with another new release from the young brand.

Thermo Pre is RAW Synergies’ 2-in-1 […]
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SNS Reduce XT Means Complete Cortisol Control

SNS Reduce XT

Stress affects everyone. No matter if you’re young or old, male or female, exceptional or mundane, stress at some point or another will hunt you down and when it happens repeatedly day after day, you end up with chronically elevated cortisol levels -- which spells doom and gloom for your fat burning, muscle building […]
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