Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Ambrosia Mental Jewels: Daily Herbal-Driven Neuro Enhancer
Nootropic supplements are all the rage these days, with each brand looking to capitalize on their popularity and stake their claim as the premier brain-boosting product on the market. The Ambrosia Collective, headed by Marc Lobliner, Sean Torbati, and Mike Rashid, is a brand dedicated to formulating unique supplements the enhance […]
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The PricePlow Podcast: Supplement Industry Science and Business
Welcome to The PricePlow Podcast!
Mike and Ben are thought leaders, content creators, and consultants in the dietary supplement industry, mainly focusing on performance and active nutrition. We interview industry experts, business operators, and researchers who push the supplement industry forward.
PricePlow is the premier educational media company in the supplement industry, covering supplement […]
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VMI Sports Aminogex Ultra — Not Your Standard BCAA
A while back, we introduced you to VMI Sports and their high-stim pre workout K-XR. On that note, if you haven’t used K-XR yet and you love your caffeine, then it’s a must-try high-energy pre workout – some of it’s the smoothest-feeling 400mg of caffeine we’ve ever felt. Anyway, we’ve been tracking things behind the […]
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BEWARE: Antinobotan Solution is Spamming (and Scamming?) The Web
Warning: On September 22, 2017, our YouTube channel began receiving absurd amounts of comment spam asking about something known as Antinobotan Solution.
These comments are clearly fraudulent and have been made using fake Google accounts with no other activity. Some examples are below, but they effectively all ask if you’ve ever heard of it, […]
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Condemned Labz HumaSLIN: Now Carbs Fear YOU
Many of us walking around struggle with the desire to eat lots of carbs but then have to deal with the unpleasant bloat and fat gain that comes with enjoying them. Some opt for low carb, keto-style diets, while others tread lightly and only eat carbs during their “anabolic window.”
But what if you can […]
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SNS Growth Factor XT — Sleep Better to Grow Bigger
The Serious Nutrition Solutions resurgence continues!
SNS has built a reputation as a leader in quality, effectiveness, and affordability. Whenever we come across one of their formulas, we know we’re in for something that’s both unique, and more important, effective as hell. This goes for their single-ingredient formulas, but especially their formulated supplements.
Today’s formula […]
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Olympus Labs Re1gn RECALL Announcement (Overdosed Stimulant)
NOTE: This situation has long been resolved, but we’re keeping the article live as a warning to future readers and industry insiders. There was an overdosed batch with a flavor of this supplement, and the situation could have ended far worse than it did. You should only buy supplements from trusted brands who use quality, […]
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Genius Joy Supplement Brings Heightened Cognition AND Mood
Whenever we come across a new supplement from The Genius Brand we know we’re in store for a product that’s well dosed, effective, and creatively unique.
We’ve enjoyed their brain (and strength) boosting stim-free pre workout (Genius Pre Workout), and know that whenever a new supplement drops from the brand it’s almost certainly going to […]
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NutraBio Updates: In Vitamin Shoppe & Bodybuilding’s Breakout Brand of the Year!
Although NutraBio has been around for over 20 years, the brand is still growing, and is well on its way to becoming a household brand. Their next major market gains are here as NutraBio continues to trailblaze throughout 2017.
The brand known as a leader in quality and transparency has had quite the year, and […]
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