Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Rich Piana Has Passed Away
We are once again deeply saddened to inform you of some terrible news: Rich Piana has passed away.
Our Rich Piana Tribute / News VideoBelow are our thoughts on Rich Piana’s untimely passing:
Being a 5-Percenter: Our “Eulogy” to Rich PianaWe recorded this file last winter, but lost it. We wish we had […]
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PEScience Select Protein 4 Oats – Enhance Your Breakfast
Oatmeal is a breakfast staple for many, and in the fitness community, it’s continued to be a cornerstone of morning to this day. Remember ripping open those packet of your favorite flavor of instant oatmeal and enjoying a piping hot breakfast before you’re off to school?
Now as an adult, you’ve probably upgraded to bulk […]
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BREAKING: Dallas McCarver Has Passed Away
BREAKING: We are incredibly sad to inform you that RXMuscle.com is reporting that bodybuilder Dallas McCarver has passed away, reportedly from choking. Information is scarce at this point in time, but here’s the official report from RXMuscle:
“BREAKING NEWS: According to several highly credible sources, we sadly report that Dallas McCarver passed away a few […]
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ParActin: Inflammation-Fighting Joint Supplement Ingredient
Joint health is an incredibly understated topic around the supplement industry – especially around sports nutrition – but nothing is more vital to a long, fruitful life of lifting than your joints. Achy knees, bum shoulders, and cranky lower backs can put you out of the gym and transform a perfectly healthy and active individual […]
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Sparta Hydra8 BCAA (Discontinued, Hurry and Get It!)
We’ve covered the burgeoning energy aminos market here on PricePlow over the past couple of years, and for the most part, most of these products are about the same — a few grams worth of amino acids (hopefully primarily BCAAs) and a hit of caffeine (usually around 100mg).
But releasing the same thing as everyone […]
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EVL BCAA Lean Energy: Energy Aminos for Dieters
Sometimes there are days when you’re just dragging and need a little boost in energy, but you’re not in the mood for the typical cup of coffee or sickly sweet (and carbonated) energy drink. Doubly-so if you’re dieting!
When these occasions spring up, it’s useful to have a tub of energy-enhanced BCAAs at your side. […]
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Study: VPX Bang Master Blaster Acutely Boosts HGH and IGF-1 Levels
VPX Sports is known around the industry as one of the leaders in high energy products, headlined by none other than Bang, their incredibly popular energy drink sold far and wide.
If you’re a subscriber to our YouTube channel, you’ll know that we’re all huge fans of all things VPX, especially the Bang franchise![…]
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Primeval Labs Primavar: Updated to RipFACTOR in 2023
Note: This article became out of date in 2023 when Primeval Labs upgraded Primavar to RipFACTOR. See the video below for more information.[…]
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Hi-Tech Pro IGF-1: The First Orally Bioavailable IGF-1 Supplement?!
Could it finally be real this time — an IGF-1 supplement that doesn’t die in your digestive system?!
Insulin-like Growth Factor-1 (IGF-1) is commonly known to help build muscle. It also promotes healing, combats inflammation, and bolsters the immune system. The problem is that peptides such as IGF-1 have horrendously low bioavailability in the digestive […]
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The Unconfirmed DMAA Geranium Findings.. Including One at Home Depot!
This is part six of a six page series researching whether DMAA (1,3 dimethylamylamine) is a natural constituent of geranium flowers. All six parts are linked from our main DMAA in Nature / Geranium page.
Throughout the course of this six-part series, we’ve put readers through the ringer here, from conspiracy and collusion to […]
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