Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

EVL ENGN Shred: The Pre Workout For Dieters

EVL ENGN Shred

Awhile back we covered EVL Sports energy and focus boosting pre workout ENGN. Due to the popularity of the pre workout, EVL sought to expand the lineup for specialized focuses. We’ve seen this with other hot-selling brands, where different versions of a pre workout emphasizing certain attributes for dieters, bulkers, no artificial colors/sweeteners, etc.

This […]
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Transparent Labs Grass-Fed Whey Concentrate: Better Cows, Better Protein

Transparent Labs Grass-Fed Whey Concentrate

When we first covered Transparent Labsa couple years ago, the brand carried only a Grass-Fed Whey Isolateand the rather robust PreSeries Bulk pre workout– both fully open-labeled, and both naturally sweetened with stevia.

Since then, the brand has slowly built out its product repertoire and amassed a rather sizeable following in the industry, especially […]
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Blackstone Labs Recomp RX: Body Recomposition Done Right

Blackstone Labs Recomp RX

Ursolic acid is finally back from a major brand!

In an ideal world, natural lifters could easily burn fat and build muscle simultaneously… and carbs would always go where you wanted them too!

Unfortunately, real life is hardly ever ideal, especially when it comes to reshaping your physique. But the team at Blackstone Labs may […]
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Elemetx NitroVegg – Ovo-Vegetarian Friendly Protein Powder

NitroVegg

Fast-growing Canadian brand Elemetx is known for making effective supplements that offer a little something different than what you usually find at your local supplement shop. If you’re looking for a dairy-free protein but you’re cool with some egg whites, you’ve come to the right post!

The brand that brought the energetic pre workout Payload-ATP […]
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Vinpocetine: Enhanced Blood Flow to Your Brain

Vinpocetine

Over the past few months since jumping down the nootropics rabbit hole, we’ve covered some of the most popular, and frequently encountered, ingredients including tyrosine, and choline. But, there’s additional mainstream nootropics that don’t get the attention they deserve, yet should have a place alongside the cholines and noopepts of the world.

Today, we turn […]
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Jim Stoppani SUED by Bodybuilding.com, Case Now Settled!

Jim Stoppani Lawsuit

MAJOR UPDATE: This lawsuit was settled at the end of May 2017, and Jim Stoppani is coming back to Bodybuilding.com to produce content — although it seems like JYM products will remain available at Amazon and GNC. We’ll update with more details when available.

If you thought the ongoing Jim Stoppani Scandal couldn’t get […]
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The PricePlow Forum Mission Statement

PricePlow Forum

The PricePlow Forum is finally here!

To kick things off, we wanted to set the tone and set some expectations.

So below is our mission statement:

Striking the perfect balance

Over the years, PricePlow has been fortunate enough to have a small but passionate community of followers on social media, especially Facebook and YouTube.[…]
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Sparta Nutrition Kraken PUMP — Release the Pre Workout Pumps!

Sparta Nutrition Kraken Pump

Sparta Nutrition has been one of the hottest young companies since first breaking on the scene with their hit high-energy and pump pre workout supplement, Kraken. Over the past year, the company has undergone some big changes, and with that, we’ve seen some interesting and well-dosed formulas, most recently in their intra workout Hydra8 BCAA […]
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Primeval Labs Neanderthal — Unleash your Inner Man Beast

Primeval Labs Neanderthal

All too often, natural testosterone boosters are just a joke — sadly there’s no other way to put it. Most formulas on the market are poorly formulated or underdosed, and it’s where we see way too much scamming going on.

But the men at Primeval Labs have something to say about that. They’re about to […]
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Keto Connect with Mike: Supplements for Keto | Episode #004

KetoConnect Podcast

In the fall of 2017, I had the honor of being one of KetoConnect’s first podcast interviewees!

Matt and Megha, the champions of all things keto food and keto recipes, asked me to come on and discuss supplements on the keto diet.

Matt found me due to my video testing creatine on the keto diet […]
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