Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Condemned Labz DNA Dispatch: Greater Gains with Better O2 Delivery

Condemned Labz DNA Dispatch

Awhile back, you might remember we covered Condemned Labz, an edgy brand that’s packing one of the most aggressive DMHA-inclusive pre workouts we’ve ever seen in Convict Stim, which contained a wild 225mg DMHA.

Today, we’re covering the perfect stimulant-free pre workout “add on” that complements the brand’s high-stim pre workout in DNA Dispatch[…]
Continue Reading →

Published on by in | 1 Comment

Supps: The MOVIE. An Interview with Director Alex Ardenti

Supps: The Movie

Update: The movie has now been released! Find it on Amazon!

The supplement industry is bigger than ever, and the use of dietary supplements has never been greater. We’ve witnessed rapid market expansion the past few years, yet there's really never been a feature film honestly covering the ins and outs of the industry which […]
Continue Reading →

Published on by in , | 1 Comment

Gotu Kola: An Herb to Improve Mood and Memory

Gotu Kola Plant

Despite the growing popularity of nootropics this past decade, some of them have been around for thousands of years. One of them is the age-old plant, gotu kola, long known to boost mood and brain function:

What is Gotu Kola?

Gotu Kola is an incredibly versatile, nutrient-packed herb used throughout Southeast Asia as a […]
Continue Reading →

Published on by in , | 7 Comments

EVL ENGN Shred: The Pre Workout For Dieters

EVL ENGN Shred

Awhile back we covered EVL Sports energy and focus boosting pre workout ENGN. Due to the popularity of the pre workout, EVL sought to expand the lineup for specialized focuses. We've seen this with other hot-selling brands, where different versions of a pre workout emphasizing certain attributes for dieters, bulkers, no artificial colors/sweeteners, etc.

This […]
Continue Reading →

Published on by in | No Comments

Transparent Labs Grass-Fed Whey Concentrate: Better Cows, Better Protein

Transparent Labs Grass-Fed Whey Concentrate

When we first covered Transparent Labsa couple years ago, the brand carried only a Grass-Fed Whey Isolateand the rather robust PreSeries Bulk pre workout- both fully open-labeled, and both naturally sweetened with stevia.

Since then, the brand has slowly built out its product repertoire and amassed a rather sizeable following in the industry, especially […]
Continue Reading →

Published on by in | No Comments

Blackstone Labs Recomp RX: Body Recomposition Done Right

Blackstone Labs Recomp RX

Ursolic acid is finally back from a major brand!

In an ideal world, natural lifters could easily burn fat and build muscle simultaneously... and carbs would always go where you wanted them too!

Unfortunately, real life is hardly ever ideal, especially when it comes to reshaping your physique. But the team at Blackstone Labs may […]
Continue Reading →

Published on by in | 2 Comments

Elemetx NitroVegg - Ovo-Vegetarian Friendly Protein Powder

NitroVegg

Fast-growing Canadian brand Elemetx is known for making effective supplements that offer a little something different than what you usually find at your local supplement shop. If you're looking for a dairy-free protein but you're cool with some egg whites, you've come to the right post!

The brand that brought the energetic pre workout Payload-ATP […]
Continue Reading →

Published on by in | 4 Comments

Vinpocetine: Enhanced Blood Flow to Your Brain

Vinpocetine

Over the past few months since jumping down the nootropics rabbit hole, we’ve covered some of the most popular, and frequently encountered, ingredients including tyrosine, and choline. But, there’s additional mainstream nootropics that don’t get the attention they deserve, yet should have a place alongside the cholines and noopepts of the world.

Today, we turn […]
Continue Reading →

Published on by in , | 4 Comments

Jim Stoppani SUED by Bodybuilding.com, Case Now Settled!

Jim Stoppani Lawsuit

MAJOR UPDATE: This lawsuit was settled at the end of May 2017, and Jim Stoppani is coming back to Bodybuilding.com to produce content -- although it seems like JYM products will remain available at Amazon and GNC. We'll update with more details when available.

If you thought the ongoing Jim Stoppani Scandal couldn't get […]
Continue Reading →

Published on by in , , | 8 Comments

The PricePlow Forum Mission Statement

PricePlow Forum

The PricePlow Forum is finally here!

To kick things off, we wanted to set the tone and set some expectations.

So below is our mission statement:

Striking the perfect balance

Over the years, PricePlow has been fortunate enough to have a small but passionate community of followers on social media, especially Facebook and YouTube.[…]
Continue Reading →

Published on by in | No Comments