Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Is Angelo Lisi’s Geranium Study the WEAKEST Study Ever Published?
This is part five of a six page series researching whether DMAA (1,3 dimethylamylamine) is a natural constituent of geranium flowers. All six parts are linked from our main DMAA in Nature / Geranium page.
In our previous article, we explored how the FDA wasted $2.3 million dollars on a study where researchers Mahmoud […]
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Mahmoud ElSohly & Ikhlas Khan’s Geranium DMAA ‘Pay for Play’ Ethics Violations
This is part two of a six page series researching whether DMAA (1,3 dimethylamylamine) is a natural constituent of geranium flowers. All six parts are linked from our main DMAA in Nature / Geranium page.
In our previous article, we covered the three studies that found DMAA in geranium oils or plant material, but […]
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Ping, Li, and Fleming: The First Three Studies Where DMAA Was Found in Geranium
This is part one of a six page series researching whether DMAA (1,3 dimethylamylamine) is a natural constituent of geranium flowers. All six parts are linked from our main DMAA in Nature / Geranium page.
Note from Mike, Founder of PricePlow
Thanks for joining us. A tremendous amount of research went into these articles, […]
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DMHA / 2-Aminoisoheptane / Octodrine: Stimulant in Dispute with FDA
New year, new stimulant? You bet!
In the wake of the removal of other popular stimulants over the past few years, a battle has raged to fill the void left […]
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Eria Jarensis Extract / N-phenethyl dimethylamine: Advanced PEA Stimulant
In the sports and active nutrition corner of the dietary supplement industry, cutting-edge brands and consumer alike are constantly on the hunt for the “next stimulant”. Something to safely take training and mood to the next level.
That next compound arrived in 2015 by way of N-Phenyldimethylamine or N,N-Dimethylphenethylamine, a constituent of Eria […]
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The Ape SH*T Untamed Pre Workout – Go APE on the Weights!
Ape Shit (n.) — express wild excitement or anger.
Well, the day is at hand… a company finally made a pre workout called Ape Shit!
What brand is behind this madness?
None other than young upstart Untamed Labs, a “sub brand” that’s a part of the Primeval Labs family of companies.
Now, we […]
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SNS Inhibit-E: Shut Estrogen Down Like a Boss
Estrogen is one cruel mistress. On the one hand it’s necessary and a vital hormone for both men and women. On the other, too much estrogen (for men at least) stunts muscle growth, negatively impacts testosterone production, and at worst, can lead to the dreaded gyno, a.k.a. Man boobs!
So, what’s the aging male left […]
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