Transparent Labs Grass-Fed Whey Concentrate: Better Cows, Better Protein

Transparent Labs Grass-Fed Whey Concentrate

Looking for a high quality whey protein powder? Check out Transparent Labs Grass-Fed Whey Protein Concentrate, which is bringing healthy protein AND fats.

When we first covered Transparent Labsa couple years ago, the brand carried only a Grass-Fed Whey Isolateand the rather robust PreSeries Bulk pre workout– both fully open-labeled, and both naturally sweetened with stevia.

Since then, the brand has slowly built out its product repertoire and amassed a rather sizeable following in the industry, especially among those committed to quality, all-natural sweeteners, and transparency.

Hot off the release of their oyster extract-laden ZMOnighttime sleep / recovery supplement comes the brand’s newest protein supplement — 100% Grass-fed Whey Protein Concentrate.

We’ve got more details ahead, but first, take a moment to check our best deal thanks to our industry-leading Transparent Labs Coupon and sign up for alerts from PricePlow:

Transparent Labs 100% Grass-Fed Whey Protein Concentrate – Deals and Price Drop Alerts

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Grass-Fed Whey Concentrate Ingredients

The name of the product is pretty self-explanatory — it’s 100% grass-fed whey protein concentrate. Basically grass-fed whey, for those of you unfamiliar with it, comes from cows that have been raised on ONLY grass, apparently without eating any grains, steroids, hormones, antibiotics, etc.

  • Grass-fed Whey Protein Concentrate (31g)

    Transparent Labs Grass-Fed Whey Concentrate Ingredients

    TL Grass-Fed Whey Concentrate is low in carbs and fats, but the fats that are there are very healthy.

    Transparent Labs includes 31g protein from whey protein concentrate, yielding 24g protein per serving. Compared to whey isolate, concentrate retains a lot more of the fat from milk, which might seem like a bad thing, but in fact, it might be a very, very, good

    Given that 24g of yielded protein comes from 31g powder, that is a 77.4% grade WPC — meaning this is nearly allWPC-80. In fact, it’s likely all WPC-80, as it’s difficult to find WPC-80 that always truly hits 80%, unfortunately. So credit to Transparent Labs for being so… transparent with that!

    Grass-Fed Whey Concentrate?

    Grass-fed proteins contain numerous healthy nutrients which are usually denatured or removed during the manufacturing processes. Among these nutrients are immune-boosting Immunoglobulins, cysteine, and the prebiotic Lactoferrin, which combats a wide range of bacteria, fungi, yeast, and protozoa.[1,2,3] Plus, grass-fed cows have better fatty acid and antioxidant profiles,[4] which means you’re getting more of the “good” type of fats from grass-fed products.

    The potential benefits translate more than with isolates

    Often times we state that grass-fed whey isolatesare not necessary from a health standpoint — there’s not going to be much of a difference since the benefits of a better fatty acid profile are removed when they isolate out the fats and sugars anyway!

    But with concentrates, the benefits of going grass-fed are going to be slightly better than with isolates, as more of that “extra 23%” is notgoing to be from sad corn-fed cows.

    And of course, regardless of isolate or concentrate, we’ll always support happy and healthy cows – grass is what they’re supposedto eat, and it makes them healthier. PricePlow is a Texas-based company, and out here we like our cows to be pastured, not “farmed”.

  • The Rest

    Transparent Labs Squat

    Repair and replenish those muscles punished during squat day with a post workout protein shake for TL Grass-Fed Whey Protein Concentrate.

    The product will include salted caramel (or vanilla or chocolate, depending on which flavor you get) flavoring, some salt, and stevia.

    So we’re wondering – how will this taste? Because stevia-sweetened protein powders are normally isolates, which don’t often taste as good in the first place. Stevia sweetened concentratesdon’t come around as often, and whey concentrate is indeed better-tasting to most of us.

    And if you noticed in the ingredients panel to your right, Transparent Labs is embracing full label disclosurepractices by telling you exactly how much of the “other” ingredients there are in its protein.

    It’s refreshing (and encouraging) to see other companies adopting this practice finally aside from NutraBio!


Each scoop of Transparent Labs new grass-fed whey protein contains the following nutritional profile:

  • Calories: 120
  • Protein: 24g
  • Carbs: 3g (2g sugar)*
  • Fats: 1.5g (1g saturated fat)
Will Tukuafu Supplements

You know things are getting real when you have NFL players using your protein!

*Note that those sugars are likely coming from both the whey concentrate’s natural milk sugars — ie lactose— so if you’re lactose intolerant, you’ll need to skip to the Transparent Labs Grass-Fed Whey Isolateor some other pure isolate.

The cocoa also always adds a carb in the chocolate flavor system (not sure about the salted caramel one they’re using though).

Flavors Available

As we saw with the brand’s grass-fed whey isolate protein, they’re using only stevia to sweeten it, which represents a formidable challenge for most companies on the market. We’ve seen a few pull it off with relatively little “stevia bite”, but how will it fare with TL’s three flavor lineup?

We’ll have to test it for ourselves in one of the three following flavors:

  • Milk Chocolate
  • French Vanilla
  • Salted Caramel

Better Cows, Better Protein. At least that’s the theory!

Transparent Labs

Click the image to see all Transparent Labs supplements along with our Transparent Labs Coupon!

Transparent Labs has delivered another top quality product with their grass-fed whey. For users on a budget, we never recommend the grass-fed isolates. But grass-fed concentratesmay bring more benefits at a slightly lower cost, so we think this is an interesting play. Just make sure you’re not lactose intolerant.

The big question is…can they avoid the bitter after bite of stevia? Can it being a pure concentrate help? We’ve seen many brands try with little success, so we’ll have to wait and see what happens during our upcoming review of the product.

Until then, make sure to use our most excellent Transparent Labs coupon to save big on all TL supplements, as these are not the cheapest ones on the market.

Transparent Labs 100% Grass-Fed Whey Protein Concentrate – Deals and Price Drop Alerts

Get Price Alerts

No spam, no scams.

Disclosure: PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but you may find a better offer.

Posts are sponsored in part by the retailers and/or brands listed on this page.

About the Author: Mike Roberto

Mike Roberto

Mike Roberto is a research scientist and water sports athlete who founded PricePlow. He is an n=1 diet experimenter with extensive experience in supplementation and dietary modification, whose personal expertise stems from several experiments done on himself while sharing lab tests.

Mike's goal is to bridge the gap between nutritional research scientists and non-academics who seek to better their health in a system that has catastrophically failed the public.

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  1. Wakabayashi H, Uchida K, Yamauchi K, Teraguchi S, Hayasawa H, Yamaguchi H (2000). “Lactoferrin given in food facilitates dermatophytosis cure in guinea pig models”. J. Antimicrob. Chemother. 46 (4): 595–602. PMID 11020258. doi:10.1093/jac/46.4.595.
  2. Ammons MC, Copié V. Lactoferrin: A bioinspired, anti-biofilm therapeutic. Biofouling. 2013;29(4):443-455. doi:10.1080/08927014.2013.773317.
  3. Farnaud S, Evans RW. Lactoferrin–a multifunctional protein with antimicrobial properties. Mol Immunol. 2003;40:395–405.
  4. Daley, Cynthia A et al. “A Review of Fatty Acid Profiles and Antioxidant Content in Grass-Fed and Grain-Fed Beef.” Nutrition Journal 9 (2010): 10;

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