Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
BSN Syntha-6 Cold Stone Creamery Jump-Starts BSN's Rebrand
The company that brought us one of the original modern pre-workouts in N.O. Xplode and one of the first ever truly delicious-tasting whey proteins in Syntha-6, BSN is taking a step forward and is re-branding from the standard BSN look we have seen over the last fifteen years!
On the branding front, BSN is […]
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Rich Piana's Real Carbs RICE: Welcome to 5% Nutrition Cocoa Heaven
Updated May 18, 2018: This post now reflects the new name, but the formula is the same as it's always been!
Rich Piana's REAL Carbs is about to get a lot more real for you rice fans!
Most of Rich Piana's fans know that was a major proponent of consuming food-based calories. But not […]
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Beast Super Test: Man's Best Friend in Eight Capsules Per Day
Note: Beast has released an upgraded formula that requires fewer capsules -- Beast Super Test MAX!
Natural test boosters are one of the most commonly bought supplements on the market. Almost every company on the market has their own version of a “natural” test booster.. What guy DOESN’T want heightened testosterone and the good […]
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USPlabs Vitamer PRO - A "Less is More" Multivitamin!
USPlabs delivered a new multivitamin to its lineup today, and in doing so, called out almost all other companies who "overdose" their multivitamins.
Several years after the comedown from the era of OxyELITE Pro and the first anti-amino-acid-spiking powder in Modern Protein, it's crazy that USPLabs has finally[…]
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MusclePharm is Back to Quarterly GROWTH (2018) - Where to Go Now?
MusclePharm has taken some hits over the years, but the company seems to have hit "rock bottom" and is now possibly on an upward trajectory! The company's Q1 reports from 2018 seem to suggest the sports nutrition giant may slowly be climbing back from its five year skid.
Apart from the company's blunders in recent […]
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Rich Piana's REAL CARBS - Finally, a REAL Food-Based Carb Supplement!
Updated May 11, 2018: This post nosww reflects the updated formula, the change to the name "REAL CARBS", and our review of the new formula.
You may already be familiar with Rich Piana and his supplement brand, 5% Nutrition. If not, a quick introduction is in order:
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Bodybuilding.com Q1-2018 Report is Out... and It's DEVASTATING
Last week, we learned that GNC was closing 200 stores in 2018 per their Q1-2018 quarterly earnings report... and it looks like they're not the only "industry giant" getting crushed at the hands of the 'death star' and changing retail business climate:
Click here to see Liberty Expedia's Q1-2018 report (search for Bodybuilding). Other[…]Continue Reading →
Controlled Labs White Flash Pre Workout (Replaced by White Warped)
Controlled Labs is on fire lately, and they're not letting up now.
The creators of Purple Wraath recently pulled a major win against Marc Lobliner in the decade-long BCAA vs. EAA war and now they have one of the best nootropic powders we've ever tried in Orange Brainwash, and the Orange Triad multivitamin continues […]
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Bang Energy Tea! Three Sweet Tea Bang Flavors Added
Supplement companies are really pushing the energy drinks as of late, and it was all thrown into high gear by one company - VPX Sports and their Bang Energy Drink. One of the original companies to roll them out, keeps stacking up an impressive flavor menu!
Now Bang is welcoming some good ole' fashioned […]
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