Iovate (Tag Archives)
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Cell-Tech Resurgence: MuscleTech's Cell-Tech Creatine Max Strength Goes Viral
MuscleTech's Cell-Tech Creatine has been part of the brand's creatine lineup for years, but it's currently having a moment nobody at the company scripted: a viral resurgence on TikTok. The latest formula, currently under the name MuscleTech's Cell-Tech Creatine Max Strength, has five grams of creatine monohydrate, a heavy carbohydrate blend, and alpha lipoic […] Continue Reading →
Hydroxycut GLP-1 Elite Shred Unveiled by Iovate's New CEO Raza Bashir | Episode #235
Iovate has a new CEO, and he used the PricePlow Podcast to reveal his company's biggest weight-management launch in years. On Episode #235, recorded at the inaugural Future Nutra Innovation Summit in Lake Conroe, Texas, Raza Bashir joins us for the fifth time, now as the newly appointed CEO of Iovate Health Sciences, parent […] Continue Reading →
MuscleTech Muscle Peptide 185: New Name, Walmart Dose, and DL185 Research
MuscleTech launched Peptide 185 in January 2024 as one of the first standalone dileucine supplements and the start of a whole new line of peptide-based supplements. Two years later, the product has a new name, new packaging, an entire Peptide Series around it, and a Walmart SKU that brings more affordability.
Since its launch, the […] Continue Reading →
MuscleTech Creatine Peptide 447 Updates: Now at Walmart With More Creatine Monohydrate
MuscleTech's Creatine Peptide 447 launched into one of the best-timed windows in recent sports nutrition history, arriving right as creatine and peptides became two of the industry's biggest talking points at the same time. Since then, we've seen it sell through multiple times in our system. Now the brand is taking the brain- and muscle-focused […] Continue Reading →
Raza Bashir Appointed CEO of Iovate Health Sciences, Parent Company of MuscleTech
If you've followed the PricePlow Podcast over the past few years, Raza Bashir needs no introduction. He's joined us on the show four times, championed some of the most forward-thinking ingredient launches in recent sports nutrition history, and has been a genuine friend to this community. Today, June 16, 2026, it's official: Raza has been […] Continue Reading →
The Partnership Behind the Products: How TSI Group and Iovate Built a Decade of Category-Leading Innovation
Consider the following products: MuscleTech EuphoriQ, MuscleTech Clear Muscle, MuscleTech Muscle Builder, Hydroxycut Hardcore Liquid Heat, the MuscleTech EFF'N effervescent series, and MuscleTech Recovery Peptide 144. They span pre-workouts, fat burners, muscle builders, recovery formulas, energy, and hydration. They come in powders, softgels, liquid capsules, and fizzing sachets. Some are […] Continue Reading →
MuscleTech's Quality Control Excellence and Innovation Pipeline with Raza Bashir | Episode #183
On Episode #183 of the PricePlow Podcast, Mike and Ben sit down with Raza Bashir, Chief Innovation Officer at MuscleTech and Iovate, for an in-depth conversation about supplement quality control, manufacturing excellence, and the exciting innovation pipeline that has him more energized than ever in his nearly 20-year career. Broadcasting from MuscleTech's […] Continue Reading →
Beta-Testing MuscleTech EuphoriQ V2 on the PricePlow Discord | Episode #159
In Episode 159 of the PricePlow Podcast, Ben, Mike, and a panel of beta-testers from the PricePlow Discord sit down with Dan Grasso from MuscleTech to dive into the evolution of the fan-favorite pre-workout, EuphoriQ.
Known for its balanced energy and smooth focus, EuphoriQ quickly became a staple in the supplement community after its initial […] Continue Reading →
MuscleTech EuphoriQ V2: The First enfinity Paraxanthine Pre-Workout Gets a Boost
MuscleTech is back with an exciting update to their hit pre-workout, EuphoriQ. The new V2 formula, launched at the 2024 Mr. Olympia, builds upon the original by shifting to a more energized, performance-driven supplement.
EuphoriQ fans will be happy to hear they're continuing to use enfinity® paraxanthine, the industry's first caffeine replacement. […] Continue Reading →
Froot Loops & Frosted Flakes Whey Protein Plus! Six Star & Kellogg's Collab
Longtime readers of PricePlow will no doubt be familiar with MuscleTech, an innovative and pioneering brand that has put novel ingredients like paraxanthine on the map with formulas like EuphoriQ.
MuscleTech's parent company, Iovate, also has control over the reins at SIXSTAR, a brand that shoots for exposure and widespread adoption via […] Continue Reading →
