Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Nutrition21 and Myth Labs Announce Intellectual Property Infringement Settlement

Nutrition21 MythLabs Settlement

All of the "good players" in the dietary supplement industry greatly appreciate, respect, and value what Nutrition21 has accomplished. Not only do they make some of the highest quality, cutting-edge ingredients, such as Nitrosigine, nooLVL, Velositol, and Chromax, Nutrition21 actively conducts research and does everything in their power to bring more […]
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Axe & Sledge ELBOW GREASE: Combat Joint Pain

Elbow Grease Axe & Sledge

If you truly consider yourself to be the hardest worker in the room, then you've probably experienced your fair share of aches and pains. One of the key aspects to training hard day in and day out, is being able to properly recover. That seems like a no brainer, however we're not […]
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Myprotein Layered Protein Bar: More Layers, More Gains

Myprotein Layered Bar Graphic

Slowly but surely, Myprotein is starting to bring more functional foods to the U.S and they're receiving incredible feedback! They first released the (now-discontinued) Triple Stack Bar, which was loaded with 30g of protein.

Vegans and vegetarians were still missing out because those products use whey protein, so Myprotein launched the MyVegan Protein […]
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Rob Lipsett’s Whiskey Sour Ghost Legend: Ghost Brings Nitrosigine To The States!

Ghost Legend Whiskey Sour

Over the years, Ghost has drastically expanded their line of products, brand awareness, and "family" of sponsored athletes. Since they are more of a lifestyle brand, they typically opt for adding social media influencers and YouTubers to their team opposed to professional athletes. But Ghost also doesn't just pick the person with the largest follower […]
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Morphogen Nutrition MORPHODRIVE: Ultra-Potent Nutrient Partitioning Agent

Morphogen Nutrition Morphodrive

Roughly nine years ago, Ben Hartman, a natural bodybuilder, competitive powerlifter, and strongman athlete, was fed up with the supplement industry. He didn't understand why nearly every company created products that featured proprietary blends, inferior ingredients, and twisted science to make it seem like their supplements were somehow going to […]
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Glaxon ARC Immune: Defend Yourself From Foreign Invaders

Glaxon ARC Immune Capsules

The Glaxon "Goons" make an appearance on the blog each month, and we're always pleasantly surprised by what they come up with. Last time, Glaxon released Serenity, an extremely unique cortisol-reducing supplement that's capable of destroying excessive levels of physical and mental stress. And we all know that less stress results in more gains […]
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SteelFit Steel Burn: Unlock Fat Stores with L-Carnitine

Steel Burn Pineapple

Fat loss is one of the most common goals for fitness enthusiasts and average gym goers. On a very basic level, you need to burn more calories than you consume in order to lose weight, and if diet is on point and protein is high enough, improve your overall body composition in the process. […]
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Dehydrozingerone: Ginger's Forgotten Anti-Inflammatory Weight Loss Factor

Dehydrozingerone PricePlow

Using a natural dietary supplement ingredient in its entirety is often effective, but things get even more potent when the components and constituents credited with a given ingredient's abilities are isolated. Extracting only the most effective compounds allows formulators to efficiently utilize them for all they're worth, delivering the best "bang for your buck."[…]
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Alpha Lion Gains Candy CaloriBurn: Supercharge Your Caloric Expenditure

Alpha Lion Gains Candy CaloriBurn

Alpha Lion has been on fire lately - they've set the standard for fat loss products by releasing a comprehensive fat burner and pre workout, SuperHuman Burn. In addition to that, Alpha Lion expanded their Gains Candy Series with MitoBurn, GlucoVantage, and now, CaloriBurn GP. All of these ingredients are under […]
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Revive MD Prostate: A Complete Prostate Health Formula

Revive MD Prostate Front Back

Revive MD, a leader in health and wellness supplements, has been launching some incredible products lately! Just last month, they launched Lipid, a comprehensive triglyceride and cholesterol management supplement that's loaded with six ingredients at a seven capsule serving size. It's obvious that Matt Jansen and Dr. Domenic Iacovone, founders of […]
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