Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Myprotein Vegan Protein Bar: A Plant-Powered Protein Snack

Myprotein Vegan Protein Bar Graphic Two

In the last few blog posts featuring Myprotein, we’ve focused less on protein and more on the other incredible new products introduced to the US, including THE Coffee Boost, Flav Drops, and THE Neuro-Restore.

However, given their name, Myprotein is always working on something new that involves some sort of protein […]
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Chromium Picolinate: The Ultimate Trace Mineral For Insulin Sensitivity

Nutrition21 Chromax

We all first enter the world of health and fitness with a distinct purpose in mind. For some, it’s a desire to improve physical performance in a competitive sport; yet others may decide that they’d like to just look and feel better. But what happens after all of these goals are reached highlights the beauty […]
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Alpha Lion SuperHuman Burn SMURF Juice: Blue Gummy Bear Brings Blue Heat!

Alpha Lion SuperHuman Burn Smurf Juice

2020 has been a massive year for the crew at Alpha Lion — they’ve been kicking out new products, flavors, and giving back along the way! So far, Alpha Lion has launched:

SuperHuman Armor, an immunity support supplement Gains Candy MitoBurn, a single ingredient “exercise molecule” (BAIBA)…

*(All this and more can […]
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NutraBio’s First Response Initiative Expands With the Help of Essex Food Ingredients

NutraBio First Response

NutraBio has been a leader in the nutritional supplement industry since 1996, and as they continue to expand and grow, they still stick to their values of transparency, honesty, quality, and care for their consumers and community.

Unlike the majority of other supplement companies on the market, NutraBio has their own manufacturing facility […]
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Myprotein THE Neuro-Restore: Get The Quality Sleep You Need

Myprotein The Neuro Restore

Myprotein is back with some new supplements, but this time they’re not innovative protein powders, muscle building pancakes, coffee, or insane calorie-free flavor drops. Today, Myprotein has turned their attention towards improving the quality of your sleep, with the release of THE Neuro-Restore!

This is another product that’s included in THE Pro Range[…]
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Nutrex Lipo-6 Hardcore: Maximize Fat Burn, Preserve Muscle Mass

Nutrex Lipo-6 Hardcore

Nutrex Research kicked off May in a massive way, with the launch of the Warrior Series.

This new line features a mix of their best selling supplements, including Vitadapt Complete, EAA+ Hydration and Outlift Amped.

After seeing what Warrior Pre Workout had to offer, we could tell that Nutrex wasn’t messing around […]
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PEScience Select Vegan Protein Now in Amazing Chocolate Peanut Butter

PEScience has been dropping new products and flavors left and right! They’ve been fairly quiet for the first part of 2020, but it turns out that PEScience was working hard behind the scenes this entire time. And now, they’re ready to show you what they’ve been up to! First, PEScience launched their Sour Green Apple […]
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NutraBio Classic Whey Gets a Classic Dessert Flavor: Banana Cream Pie

NutraBio Classic Whey Banana Cream Pie

NutraBio’s flavor train rolls on and the famous Classic Whey is once again getting the spotlight! After having some fun with the limited edition release of Irish Whiskey Cream Classic Whey to celebrate St. Patrick’s Day, the brand is back to business with the launch of Banana Cream Pie Classic Whey!

Although there are […]
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PEScience Greens & Superfoods: Freeze-Dried For Maximum Micronutrients

PEScience Greens Front

Greens powders seem to be popping up all over the place. Just over the past year, we’ve seen several companies come out with their own version of the superfoods, but do a few grams of dried vegetables really provide that many health benefits, and what makes one product different from another?

Those are great questions […]
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Axe & Sledge Dozer: Better Sleep for the Hardest Workers in the Gym

Axe & Sledge Dozer Hype

Last time Axe & Sledge made an appearance on the blog, we were highlighting some of their top selling pre workouts, including Seventh Gear and Hydraulic. One is an advanced high-stim powerhouse that delivers long lasting energy, laser focus, and increased muscular power and endurance.

The other is one of PricePlow’s favorite non-stim […]
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