Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Nutrex IsoFit Moose Cream: A MUST-Try Isolate for Ice Cream Lovers!
Nutrex Research has been an industry leader since 2002, they really made a name for themselves with the Lipo-6 series, a weight loss product line that still dominates the market today. However, that’s not all Nutrex has to offer, some of their best sellers are Vitadapt, a comprehensive multivitamin, OutLift, a clinically-dosed pre […]
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Home Made: Axe and Sledge Makes MRPs Great Again
Meal replacement powders are nothing new in the supplement industry, but nearly all of them consist of inferior ingredients, lack nutritional value, and wouldn’t even come close to being as good as whole foods. And no wonder — they’re often just low quality protein powder along with some cheap maltodextrin sprinkled in. If you’re getting […]
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Dr. Kaleb Redden – Kaged Muscle’s Team Doctor | Episode #031
In late 2019, Mike and Ben interviewed Dr. Kaleb Redden, an orthopedic surgeon who is also Kaged Muscle‘s team doctor!
As someone who can repair spines, enhance strength, and help you get big, it’s no wonder why Kris Gethin brought him on the team.
Welcome Dr. Kaleb Redden to Team Kaged Muscle! Audio Version[…]Continue Reading →
NutraBio Maca Brings Trusted Peruvian Lepidamax to Market
Not finding any quality maca supplements? Not a problem anymore!
After years of rejecting failed maca extracts, NutraBio has partnered with Nutrition21 to bring you an updated Maca supplement based upon Nutrition21’s trusted and tested, Peruvian-grown Lepidamax.
Oh how we just love when things come full circle — especially when it brings consumers […]
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Myprotein Clear Vegan Isolate: A Refreshing Twist On Plant Protein
As you can tell from the name, Myprotein is known for having one of the largest selections of protein powders in the industry. Not only do they have several phenomenal flavors and countless selections of the highest quality protein powders available, Myprotein is known for having unbeatable prices. They seem to have every protein powder […]
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Alpha Lion SuperHuman BURN: A New Breed of SuperHuman Born to Burn Fat
When you think of Alpha Lion the first thing that probably comes to mind is SuperHuman.
Although they have several remarkable supplements, that name really stands out when glancing at their line. Originally, SuperHuman simply represented one of the best-selling pre workouts we’ve seen enter the market. When Alpha Lion released it, we were […]
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Kaged Muscle Stim-Free Pre-Kaged Kicks the Caffeine
When Kaged Muscle first launched its comprehensive pre workout supplement, Pre-Kaged, it instantly became a hit. It was one of the most well-rounded formulas to enter the market, covering focus, energy, pump, and power. It was also ahead of the curve with natural coloring, a natural flavor system, and mostly natural sweetening. Even today, […]
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NutraBio Intra Blast New York Punch – The BEST Flavor – Goes Worldwide!
If you follow the sports supplement industry, you no doubt heard about all of the phenomenal flavor and product launches NutraBio did in 2019. But one of the most notable releases flew a bit under the radar — at least outside of the Northeast.
We’re talking about none other than New York Punch Intra Blast[…]
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“Ingredientology”: NNB Nutrition Creates Custom Supplement Ingredients
Imagine you work for a brand formulating supplements, spend your spare time researching nutrition and performance, or simply love blending your own homemade supplements.
You stumble upon a fascinating study about some unique ingredient or extract, and think that this would be perfect for your arsenal. You Google it, looking for some product or company […]
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Maxx Chewning’s Strawberry Daiquiri Ghost Legend Pre Workout is NOT Back
Note: The 2023 Maxx Chewning Ghost supplements are out, but sadly, the award-winning Strawberry Daiquiri did not get re-released. This year’s a bit different, since the collab is actually between Ghost and Sour Strips.
In 2020, Maxx Chewning returned with another Ghost Legend flavor! A year and a half after the tag-team due launched Maxx’s […]
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