Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Myprotein FlavDrops Add Flavor Without The Calories
In our last post featuring Myprotein, the UK-based brand, we talked about the latest addition to their line of functional foods, MyProtein Protein Pancake Mix. Not only did it have incredible macros, clocking in at 190 calories, 22g of protein, 20g of carbs, and 2g of fat per serving, but […]
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DMAA Banned From Supplements: Hi-Tech Pharmaceuticals Loses Appeal
Update April 17, 2020: Hi-Tech Pharma’s request for an En Banc Review (filed October 15, 2019) has been denied. See the Judge’s final response here.
This effectively ends the Hi-Tech DMAA Lawsuit, unless they were to somehow take this to the Supreme Court, which seems unlikely given the current political climate.
On August […]
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Inositol: Why It’s Added to nooLVL For Increased Gaming Performance
Over the past few years, competitive gaming, more commonly known as esports, has quickly gained popularity all over the world. Even if you don’t follow it, most people have enjoyed a video game here or there at some point in time and may still game once in a while for fun. But esports is […]
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Inspired Nutraceuticals EMBER Returns to Bring a New Level of Heat!
2019 was a massive year for Inspired Nutraceuticals – they launched several innovative new supplements while also making updates to existing ones. At times it was hard to keep up, but some of their most notable releases were: FSU, a comprehensive non stim pump product, Protein+, a whey based protein powder with added […]
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Myprotein Protein Pancake Mix Starts Your Day Off Right!
Nothing beats a massive stack of pancakes for breakfast, but if you’re trying to maintain or achieve a lean and muscular physique, then it can quickly derail your progress. Pancakes are normally loaded with carbohydrates, and although that can be beneficial for fueling a hard training session, it’s not the most optimal meal because […]
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Ghost Amino is Next for the Sonic Cherry Limeade Flavor Collab!
Ghost has become one of the most influential brands in the industry (if not the most influential), and although they have huge things planned for the future, it’s incredible to look back on what they’ve accomplished. They were one of the first companies to use a fully disclosed label on all of their products, release […]
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Co-Axel: The Ingredient That Fuels SteelFit’s Abs Of Steel!
SteelFit has become quite a popular brand in a relatively short span of time. They’ve been able to release several products that get rave reviews, including Steel Whey, Steel Pump, Steel Dreams, and our favorite, Shredded Steel.
However, SteelFit is more than just a sports nutrition brand; they’re also known for […]
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NutraBio IMMUNE: All-In-One Immune System Support Supplement!
While many of us have different reasons that drive our fitness efforts, one common thread woven through almost everyone’s endeavors is the desire to be healthy.
Exercising, eating nutritious foods, keeping our diets in check, getting enough sleep, and various other things are only pieces of the entire picture. Sometimes, however, things can interrupt […]
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Chris Bumstead: “The Comeback Kid” – Revive MD Athlete Profile
Update: Chris Bumstead has joined Raw Nutrition as a partner, as told in Episode #052 of the PricePlow Podcast. He’s now launched the CBUM Series, which includes the Raw Nutrition CBUM Thavage Pre Workout and CBUM Iso-Protein!
While the majority of supplement companies in the fitness industry sell pre workouts, protein powders, and amino acids, […]
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Dragon Pharma Mr. Veinz: Nootropic Powered Pump and Focus
The dragon represents a mythical creature that’s strong, powerful, and nearly unstoppable. It’s also a symbol of good luck, vitality, and inspiration. But how does a dragon relate to supplements, health, or fitness?
Who is Dragon Pharma?When the team behind Dragon Pharma was deciding their company’s name, a dragon was […]
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