Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Ghost Amino is Next for the Sonic Cherry Limeade Flavor Collab!
Ghost has become one of the most influential brands in the industry (if not the most influential), and although they have huge things planned for the future, it’s incredible to look back on what they’ve accomplished. They were one of the first companies to use a fully disclosed label on all of their products, release […]
Continue Reading →
Co-Axel: The Ingredient That Fuels SteelFit’s Abs Of Steel!
SteelFit has become quite a popular brand in a relatively short span of time. They’ve been able to release several products that get rave reviews, including Steel Whey, Steel Pump, Steel Dreams, and our favorite, Shredded Steel.
However, SteelFit is more than just a sports nutrition brand; they’re also known for […]
Continue Reading →
NutraBio IMMUNE: All-In-One Immune System Support Supplement!
While many of us have different reasons that drive our fitness efforts, one common thread woven through almost everyone’s endeavors is the desire to be healthy.
Exercising, eating nutritious foods, keeping our diets in check, getting enough sleep, and various other things are only pieces of the entire picture. Sometimes, however, things can interrupt […]
Continue Reading →
Chris Bumstead: “The Comeback Kid” – Revive MD Athlete Profile
Update: Chris Bumstead has joined Raw Nutrition as a partner, as told in Episode #052 of the PricePlow Podcast. He’s now launched the CBUM Series, which includes the Raw Nutrition CBUM Thavage Pre Workout and CBUM Iso-Protein!
While the majority of supplement companies in the fitness industry sell pre workouts, protein powders, and amino acids, […]
Continue Reading →
Dragon Pharma Mr. Veinz: Nootropic Powered Pump and Focus
The dragon represents a mythical creature that’s strong, powerful, and nearly unstoppable. It’s also a symbol of good luck, vitality, and inspiration. But how does a dragon relate to supplements, health, or fitness?
Who is Dragon Pharma?When the team behind Dragon Pharma was deciding their company’s name, a dragon was […]
Continue Reading →
Alpha Lion SuperHuman Armor Equips Your Immune System For Battle
Alpha Lion is known for making supplements that really stand out, especially in categories that are saturated with competition. From the formulas, flavors, and names to the packaging and manufacturing, they make sure every stone is left unturned before launching a product with their logo on it. While everyone else is bringing the “same old”, […]
Continue Reading →
Ghost Greens: Health and Wellness Plant Supplement for Legends
The sports supplement industry is an extremely fluid fixture, covering a broad range of needs and desires while remaining flexible and malleable. There are products built with various specific purposes in mind, some of which seem unrelated, or even contradictory, on the surface – the industry boasts excellent fat burners and weight gainers, though […]
Continue Reading →
CaloriBurn: NNB Takes Grains of Paradise to Hot New Heights!
Shaking off stubborn body fat is tough – almost everyone has experienced this first hand, and it gets tougher as we age. Even if you’ve done virtually everything by the book – dialed in your nutrition, leveled up training intensity, prioritized sleep and recovery – progress can be tough to come by. If you’ve covered […]
Continue Reading →
Axe & Sledge Seventh Gear Pre Workout Kicks Training Into Overdrive
If there’s one thing Axe & Sledge is known for, it has to be creating phenomenal supplements for the hardest workers in the gym. They’ve built their reputation based on setting high quality standards and giving you products that really deliver results, regardless of the cost. Their team — and especially their co-founder Seth […]
Continue Reading →
BEAM Vegan Protein: Next Level Flavor and Texture
BEAM may have just launched, but their products and formulas reflect years of experience. Last month we covered the BEAM Pre Workout, and not only did the flavors blow us away, the way it performed was somehow even better. A pre workout can say a lot about a brand, and it showed that BEAM […]
Continue Reading →
