Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Rich Piana 5% Nutrition Knocked The F*CK Out Now Available In Apple Cider
Whether your goal is to build muscle, get stronger, lose fat, step on stage, or run a marathon, getting adequate sleep is essential. Rich Piana once said, “There’s no such thing as overtraining. You’re either undereating or undersleeping.” Regardless of how perfect your diet is or how hard your training sessions are, you can’t adequately […]
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Axe & Sledge Home Made Bar: Wholesome and Nutritious
In November 2019, Axe & Sledge Supplements released Home Made, a whole-foods based meal replacement powder (MRP) made with premium ingredients, including:
Whole grain oat flour Home Made protein recipe (whey protein isolate, whey protein concentrate, brown rice protein, egg white protein, beef protein, and pea protein) Sweet potato Medium-chain triglycerides Fibersol-2 (a trademarked soluble[…]Continue Reading →
PricePlow’s 2020 Supplement Industry Awards
In late December 2020, Team PricePlow connected to record our 2020 Supplement Industry Awards.
You can listen to a one long podcast (subscribe to the PricePlow Podcast using the links below) or watch each separate video on YouTube below.
Enjoy and congratulations to all companies that were discussed!
2020 Supplement Industry RecapIt goes […]
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Jacked Factory L-Arginine N.O. Booster: A Solo Nitrosigine Supplement
Jacked Factory is a Canadian-based company that offers premium sports nutrition supplements at direct-to-consumer prices. One of the reasons you’ll never see Jacked Factory on supplement-store shelves is because by cutting out the middleman, the company saves on things like distribution costs, which keeps prices lower for customers. Setting those costs aside, Jacked Factory prides […]
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The Guerrilla Chemist on Chemix’s 2020/2021 Supplements | Episode #036
On New Year’s Eve, Mike and Ben spoke with The Guerrilla Chemist (TGC), the co-founder and CEO of Chemix Lifestyle, who specializes in formulations and product development.
As discussed in our first podcast episode with The Guerrilla Chemist, TGC is a bona-fide chemist and one of the most well-respected formulators in the industry due to […]
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Ghost Energy Drink Launches in Sour Patch Kids BLUE RASPBERRY
Just a few months after the launch of Ghost Energy Drink, the team at Ghost Lifestyle pushed their fifth flavor out: Sour Patch Kids Blue Raspberry!
As is the motto with Sour Patch Kids flavors, it follows the “Sour… then Sweet!” mantra, and delivers on both notes along with a hugely strong blue razz […]
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5% Nutrition Shake Time: Dairy-Free Protein Powder with Real Food
It’s Shake Time!
The original lifestyle sports supplement brand, 5% Nutrition, was founded in 2014 by the legendary Rich Piana. At the time, the savvy businessman and former bodybuilder were committed to promoting his company and connecting with friends and colleagues.
Rich had an insane number of followers and fans on social media, especially […]
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Ryse Supps Loaded Protein Vanilla Peanut Butter Has Arrived!
One of Ryse Supps‘ best selling products is Loaded Protein and it’s now available in vanilla peanut butter! Loaded Protein is a high-quality protein powder that’s made with a combination of whey protein isolate and whey protein concentrate.
Somehow Ryse Supps was able to make a delicious protein powder using a few simple ingredients, including:[…]
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Shaun Clarida 100% Whey Isolate! NutraBio Celebrates Shaun Clarida’s Mr. Olympia Victory
The “Giant Killer” has done it, and he’s done it in true uncompromising fashion. NutraBio athlete Shaun Clarida won the 2020 212 Mr. Olympia title, and he did it in resounding fashion.
To celebrate, NutraBio is launching a limited-edition release of Shaun’s favorite flavor, Ice Cream Cookie Dream 100% Whey Protein Isolate, which has […]
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Core SEAR: Enhance Your Body Composition Without Stimulants
Losing body fat can be extremely challenging, but there are several tools that can make the process a lot easier. If you’re serious about this, one of the first things to know is that you need to create a caloric deficit. That means burning more calories than you consume. When you’re in a caloric deficit, […]
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