Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Nutrex Warrior Pre-Workout Gets Stronger!
In our last Nutrex Research article, we unveiled The Warrior Series, the culmination of a year’s worth of hard work. It includes a fresh new look, along with a solid mix of existing and new products, such as Vitadapt Complete, Alpha Pump, Outlift Amped, and Lipo-6 Hardcore. But in terms […]
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Glaxon Super Greens Boost Your Health and Performance
Ever since Glaxon launched last year, the supplement industry can’t stop talking about their formulas, products, advertisements, and informative videos. They’re creating quite the buzz and PricePlow definitely saw this coming — we predicted that they would be the talk of the town and even named them our Supplement Brand to Watch in 2020.[…]
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The Power of “Mito”: Optimizing the Mitochondria to Unlock Clean Energy!
When looking for an additional boost in energy, we often turn to stimulants and other supplements to provide a jolt. While this usually does the trick temporarily, how often do we take a step back and ask why we needed the kickstart to begin with? Maybe the previous night’s sleep wasn’t great, or a tough […]
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Outbreak Nutrition FPS: An Advanced Gaming Supplement for End-Times
For well over a decade, gamers and energy drinks have gone hand in hand. But have you ever wondered why?
Truth be told, the average energy drink is mostly water, caffeine, and maybe some “focus” ingredients so under-dosed they can’t even elicit a measurable effect (we call this “pixie dusting”). And maybe loads of completely […]
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Animal Greens: Greens Superfood Supplement in Pills
Universal Nutrition just launched Animal Greens at the end of October, a nutrient-rich supplement containing phytonutrients, antioxidants, prebiotics, digestive enzymes, and adaptogens. This immune-system bolstering powder piggy-backs off of a recent release by Universal in the same category: Animal Immune Pak. Both supplements mark an effort by the company to expand its health and wellness […]
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Revive MD and RAW Nutrition Are Officially BSCG Certified
Imagine that you’re a high-level athlete competing in the CrossFit Games where the world’s fittest man and woman are crowned. After a weekend of grueling workouts, you come out on top and take the title. You’re standing on the podium with your country’s flag held high and it hits you: months of hard work and […]
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RAW Burn Improves Fat Loss, Focus, and Energy
In order to lose weight, you must create a caloric deficit by expending more calories than you take in. When you maintain this deficit over the course of several weeks, the body slowly sheds fat. As long as you’re eating right and resistance training regularly, you retain lean muscle mass. Fitness experts say the goal […]
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Axe & Sledge MANPOWER: Turn Back the Clock!
As of writing this article, the PricePlow Blog has covered almost every Axe & Sledge product, including:
Hydraulic: best-selling stimulant-free pump Ignition Switch: comprehensive, moderately stimulating pre-workout Seventh Gear: high-stimulant pre-workout with nearly 400 milligrams of caffeine per serving Home Made: whole-foods meal replacement Farm Fed: grass-fed whey protein isolate GDA+: potent glucose-disposal agent The[…]Continue Reading →
PEScience Select Vegan Protein Amazing Mint Chocolate!
At the end of October, PEScience brought back a limited supply of their seasonal favorite, Peppermint Bark Select Protein. Select Protein is PEScience’s dairy-based protein powder that uses a blend of whey protein concentrate and milk protein isolate. So it’s not vegan-friendly and it does contain a small amount of lactose. For anyone who […]
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NutraBio Clear Whey Isolate: Light, Refreshing, and Fruity!
When NutraBio entered the sports nutrition industry back in 1996, the first product they launched was 100% Whey Protein Isolate. Mark Glazier, the company’s CEO and founder, set out on a mission to create filler and excipient-free high-quality supplements with fully disclosed labels and formulated with premium ingredients at efficacious dosages. Fast forward to 2020, […]
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