Major news has leaked on the @AxeAndSledge social media accounts: Axe & Sledge is partnering with ICEE for two collaborative flavors!
The partnership launches in two supplements and two flavors: ICEE Cherry and ICEE Blue Raspberry for the Axe & Sledge Ignition Switch pre workout supplement and Axe & Sledge’s The Grind intra workout amino acid supplement.
Launching February 16, 2021, this is the first such flavor collaboration from the brand, who has quickly built one of the strongest communities in the industry with their “Demo Crew”.
The details about ICEE, Ignition Switch, and The Grind are below, but first see the coupon-powered prices on both Ignition Switch and The Grind using PricePlow, and sign up for alerts on our Axe & Sledge News page so you don’t miss the next one:
Axe & Sledge Ignition Switch – Deals and Price Drop Alerts
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Axe & Sledge The Grind – Deals and Price Drop Alerts
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About the Axe & Sledge ICEE Partnership
Axe & Sledge has teamed up with ICEE, the #1 frozen beverage brand in the world, dubbed “The Coldest Drink in Town”. After a hot summer workout in the local non-airconditioned gym, there’s nothing better than an ICEE, serviced colder than ice. But now you can have it with the aminos and pre workout energy too!
For months, Seth Feroce and his team worked with the ICEE Company to ensure that the flavors were the real deal. But on top of that, you can see that the labels bring that iconic ICEE logo with the bright and bold colors, finished off with the signature cup we all know so well.
Axe & Sledge is touting a nostalgic angle here, but ICEEs aren’t just for kids – they’re for the hardest working mofos in the gym – especially after those hot workouts!
About Ignition Switch
Ignition Switch is one of Axe & Sledge’s two stimulant-based pre workout supplements, with a hard-hitting 325mg caffeine per two full-scoop serving.
It also features additional neuro-stimulation with mind-boosting ingredients like Teacrine, Dynamine, N-methyltyramine, and choline bitartrate paired with the “choline protector”, Huperzine A.
The pumps come from a three-wave blend of L-citrulline (5g – far more than the clinical dose), beetroot extract (750mg), and agmatine sulfate.
Finally, there’s a reasonable 1.6g dose of beta alanine – likely enough for some benefits, but not an overwhelming amount for those who don’t like the “tingles” (known as parasthesia).
You can read more about Ignition Switch in our article linked above.
About The Grind
The Grind is Seth Feroce’s Ammonia-Annihilating Aminos, often used during workouts, but can be used anytime you want to get some essential amino acids into your bloodstream to prevent muscle breakdown (catabolism).
The Grind has a large essential amino acid blend with 5g BCAAs and 2.3g of other EAAs, but the unique add-on is the ammonia-crushing support from l-ornithine. Too much ammonia — a byproduct during training — leads to fatigue. Interestingly, l-ornithine can combine with it to help you produce more citrulline, the pump ingredient above in Ignition Switch!
To top it off, you get a hydration profile with coconut water and betaine, and it’s Seth Feroce approved, so what else can you ask for?
Ultimately, this a pro-anabolic / anti-catabolic amino acid supplement that boosts hydration and enudrance.
You can read more about The Grind in the link above.
More about The ICEE Company
ICEE was founded in Los Angeles in 1967, where they quickly became extremely popular on those sunny beach days. The brand expanded, selling machines and their iconic flavors throughout all of North America.[1] The company has changed its name a few times, but always kept its core greatness and strong colors and flavoring.
In 1987, J&J Snack Foods Corp acquired ICEE-USA, but as you can see, they kept the branding and flavoring as-is – and the best way to describe that is with the world “bold”.
There’s no word of future plans, but sign up for alerts on our Axe & Sledge News page so you don’t miss out:
Axe & Sledge Ignition Switch – Deals and Price Drop Alerts
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Axe & Sledge The Grind – Deals and Price Drop Alerts
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Posts are sponsored in part by the retailers and/or brands listed on this page.
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