Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Kaged Multivitamin: A Whole Food Vitamin and Mineral Blend
Within the fitness industry, it seems that everyone is concerned about body composition, caloric, and macronutrient intake. In order to lose, gain, or maintain weight, it’s important to track calories to see if you’re moving in the right direction so you can make the right adjustments.
If your goal is fat loss, then […]
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Axe & Sledge Farm Fed Fuels Your Gains with 100% Whey Protein Isolate
Whether you want to lose weight, gain muscle, or maintain a healthy body weight, consuming an adequate amount of high-quality protein on a daily basis is essential.
Protein is one of the three macronutrients that make up your total caloric intake, with the other two being carbohydrates and fats. Both protein and carbohydrates contain four […]
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Core MRP: A Full-Spectrum Meal Replacement from Core Nutritionals
Before we dive into what Core MRP is all about, let’s go back to 2004 — where it all started. At the time, Doug Miller, CEO of Core Nutritionals, was an up-and-coming natural bodybuilder looking to earn his pro card. In order to make a living, Doug worked a desk job, thus meal prepping […]
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Kaged Muscle PLANTEIN: Powered By ioPea Protein
Kaged Muscle has had some major launches this year, but the arrival of Plantein might be the most highly anticipated drop yet. Flashback to February 7, 2020 — we gave you an exclusive sneak preview and a taste test of Kaged Muscle’s upcoming vegan protein powder. Just from a few samples, we were blown away […]
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Revive MD Daily Greens: A Nutrient Powerhouse
Throughout 2020, Revive MD has dramatically expanded its supplement line with a variety of new products, including Citrus Scrub, Revive MD Lipid, Revive MD Prostate, and Revive MD Women’s Health. In addition, the company recruited multiple elite athletes to their team, including Icelandic former professional Strongman, Halfthor Bjornsson, and UFC heavyweight champion, Stipe Miocic[…]
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Pre-Kaged Cherry Bomb: Kaged Muscle Drops The Flavor Bomb!
For months, Kaged Muscle has been rolling out new products, flavors, and gear! It turns out that 2020 is a massive year for the Kaged Muscle team and they’re not slowing down anytime soon.
Last time, we covered a new variation of Pre-Kaged—Pre-Kaged Sport—a pre-workout that’s more affordable and formulated with an […]
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Ryse Supps Pump Capsules Boosts Your Vascularity and Performance
In 2019, Ryse Supps introduced Project: Blackout, a new line of supplements designed for consumers with years of training under their belt. Project: Blackout launched with two fully-loaded pre-workouts:
Blackout Pre-Workout: a high-stimulant performance matrix and patented pump formula Blackout Pump: a caffeine-free pump powerhouse that’s formulated to amplify blood flow, nutrient delivery, and[…]Continue Reading →
Nutrex Plant Protein Strawberries & Cream, What a Dream
While most plant protein powders have poor mixability, a gritty texture, and earthy taste, Nutrex Research Plant Protein is on an entirely different level. Nutrex Plant Protein, the flagship product of the Naturals Line, just launched last year. It was advertised as a vegan-friendly advanced formula with natural ingredients that delivers a gourmet taste.
We […]
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Myprotein Protein Gelatin Mix Curbs Your Cravings!
Myprotein’s offerings for functional foods continues to expand in the U.S. with the Protein Gelatin Mix! Although Myprotein is most known for their extensive protein powder selection, they’ve been putting a lot of effort into developing high-protein snacks that curb your cravings, including bars, cookies, and baking mixes.
Over the years, PricePlow has seen […]
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Axe & Sledge Basics: Customize Your Supplement Stack!
PricePlow has covered nearly every supplement from Axe & Sledge. Products like Hydraulic, Seventh Gear, Ignition Switch, Home Made, and The Grind are comprehensive formulas with multiple ingredients that are designed to take your training to the next level. This time, Axe & Sledge is going back to the basics with an all-new series […]
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