Hosstile ISO [H1]: Fouad Abiad’s Grass-Fed Whey Protein Isolate

Hosstile Supplements, PricePlow’s 2020 rookie brand of the year, is starting out the new year strong by launching their first protein powder — ISO [H1]. As the name suggests, ISO [H1] is a 100% grass-fed whey protein isolate. However, Hosstile tweaked the formula by adding DigeSEB, a patented digestive enzyme blend that enhances ingredient absorption. DigeSEB is consists of five digestive enzymes, including:

• Amylase – breaks down starches into sugars (it’s also naturally present in saliva)
• Lactase – breaks down lactose (a milk sugar) into galactose and glucose
• Protease – breaks down protein into amino acids and peptides
• Cellulase – breaks down cellulose into glucose

Hosstile is not the first sports nutrition company to add digestive enzymes to their protein powder, but they are one of the few to use a patented digestive enzyme complex combined with a 100% grass-fed whey protein isolate. Since this is a pure whey protein isolate, ISO [H1] will digest and absorb rapidly, making it ideal for post-workout.

Depending on the flavor, each serving of ISO [H1] contains:

• 110 to 130 calories
• ~1 gram of fat
• 2 to 4 grams of carbohydrates
• 25 to 26 grams of protein

“After trying many proteins over the years, Fouad wanted a straightforward, high-quality isolate to help meet his daily protein needs. He found the grass-fed whey protein isolate digested the best and had the best texture and taste profiles out of all the proteins he tested. DigeSEB was added to help optimize digestion and absorption.”

-Hosstile Supplements

ISO [H1]: Key Features

Here are some other key features of ISO [H1]:

• Gluten-free
• Soy-free
• Non-GMO
• Antibiotic-free
• Cold-processed
• Uses micro- and ultra-filtered undenatured whey
• 12.6 grams of essential amino acids per serving
• 5.7 grams of branched-chain amino acids per serving
• 2.8 grams of leucine per serving

ISO [H1] Ingredients

Here are the primary ingredients in ISO [H1]:

• 100% grass-fed whey protein isolate
• DigeSEB
• Natural flavors
• Sunflower Lecithin
• Salt
• Gum blend (guar gum, gum acacia, xanthan gum)
• Sucralose

Keep in mind that this ingredient list will vary from flavor to flavor. For example, cinnamon oatmeal cookie ISO [H1] has real shortbread cookie pieces, which slightly increases the calorie count. Of course, it also enhances the flavor. Milk chocolate flavor uses real cocoa powder. Nonetheless, the ingredient list for ISO [H1] is minimal, so expect a thinner consistency than a standard whey protein blend or casein protein powder.

Why whey protein isolate?

Hosstile chose whey protein isolate for their first protein powder because it’s the purest protein powder on the market. There are two main types of whey protein: whey protein concentrate (WPC) and whey protein isolate (WPI). Both are produced as a byproduct of cheese production. However, WPC undergoes less processing than WPI, so it contains more fat, carbohydrates, and lactose. If you have a dairy sensitivity, then WPC is likely not the best choice for you.

Moreover, WPC’s protein content can range from 34% to 80%, so there’s less protein by weight than WPI. On the other hand, WPI is at least 90% protein by weight, so it contains very minimal amounts of carbs, fats, and lactose. Many people, including Fouad Abiad (Hosstile co-founder and IFBB professional bodybuilder), prefers WPI for its higher protein content, digestibility, and absorption rate.

To appeal to a wider customer base, Hosstile is considering releasing different types of protein powders in the future (such as vegan variety). But for now, ISO [H1] is the company’s only protein powder.

ISO [H1] Flavors

So far, ISO [H1] is available in three flavors:

• Milk chocolate
• Vanilla milkshake
• Cinnamon oatmeal cookie (a Fouad Abiad special)

According to Hosstile, there are several more flavors on the way in 2021. They’re planning to release some limited edition flavors, as well. And from what we hear, they’re not going to be standard vanilla or chocolate flavors, either.

Cinnamon oatmeal cookie is the first flavor in Hosstile’s new Hoss Protein Cookie Co. collection. This series will feature multiple cookie-inspired flavors, which we’re very excited about!

Needless to say, Hosstile is gearing up for another big year. So make sure to subscribe below to get notifications when more flavors and products launch.