Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Ekkovision DETHRONER: Consider Your Pre-Workout Dethroned
It hasn’t been long since we covered Ekkovision’s Formula 2.1 Pre-Workout Supplement, but it just got… DETHRONED.
Ekkovision DETHRONER: Monstrously Loaded Pre-Workout SupplementEkkovision has stepped up the pre-workout supplement arms race on TikTok, where young brands are one-upping each other for the most epic formulas, in true social media style. Formula […]
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Core ZZZ Blueberry Lemonade: Excellent Tasting Sleep Aid
No matter what your supplementation goals are – fat loss, muscle gain, managing a specific set of symptoms, or just increasing your sense of overall well-being – nothing will help you achieve them more than a good night’s sleep.
Scientific research is continually finding new evidence that sleep is a make-or-break factor in pretty […]
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It’s Shake Time… PEANUT BUTTER Shake Time at 5% Nutrition
Legendary modern-day renaissance man Rich Piana wanted his followers to be in the top 5% of anything and everything they sought to be. Not just the top 5% of their world, but the top 5% of their competition. The upper echelon – the best version of themselves that they possibly can.
5% Nutrition: For The[…]Continue Reading →
CBUM Thavage Pre-Workout Peach Bum to Shut Summer Down
Chris Bumstead is back with another flavor of his insanely hot CBUM Thavage Pre-Workout Supplement. As part of a massive product and apparel drop, Raw Nutrition is keeping the Thavages stocked and loaded up.
At the end of August 2022, where end-of-year goals are now in sight, there’s simply no time to be a […]
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Animal Supercharged Creatine with PurpleForce (Formerly Creatine XL)
Note: This product has been renamed from “Animal Creatine XL” to Animal Supercharged Creatine.
Universal Nutrition, the owner of the Animal supplement brand, has been all the way around the block of the bodybuilding scene. Since the creation of Animal Pak, they’ve been a major force in sports supplements for decades and […]
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Myprotein and JELLY BELLY Join Forces for Clear Whey Isolate Flavors
Myprotein has become a nutrition company synonymous with non-stop product launches and partnerships. We were excited when the massive international brand collaborated with World’s Strongest Man Eddie Hall (for an All-in-One Protein and an amped up Eddie Hall Pre-Workout), and the Mike and Ike Clear Whey Isolate and Pre-Workout series has been phenomenal.
But […]
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5% Nutrition DRINK SLEEP GROW: Never Sleep Catabolic
You spend a third of your life sleeping.
Don’t you want to get the most out of it?
Legendary bodybuilder Rich Piana definitely would want you to.
His life was all about helping exceptional people achieve their goals, and become the best versions of themselves that they possibly could.
In his view, only about 5% […]
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MuscleTech iQ Series Supplements with New Stimulant: enfinity Paraxanthine!
For nearly half a decade, the sports supplement industry has been in search of a new workout stimulant to intelligently — and safely — power athletes through their training.
The pioneers at MuscleTech have found it, and it’s going to turn the dietary supplement industry — especially the energy category — completely on its head.[…]
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Europa Sports & Alpha Prime Partner for Purple Velvet Brownie – Justin Weeks & Ike Ikalina | Episode #071
Brian “Ike” Ikalina of Alpha Prime Supps is back on the PricePlow Podcast, and he’s brought a partner in Justin Weeks of Europa Sports Products to talk about their new collaborative effort:
Europa and Alpha Prime Supps Partner for Purple Velvet AP Prime Bites Protein BrownieAs the sports supplement industry’s largest distributor, Europa Sports […]
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AstroFlav IsoMix: Whey Protein Isolate Flavor That’s Out of This World
Note: AstroFlav has updated IsoMix in 2024 with a new formula featuring BLG-100. To read about that formula, see our article titled AstroFlav IsoMix: New BLG-100 Reformulation is Out of This World. The previous WPI formula is discussed below.
The long-awaited updates are here for AstroFlav IsoMix, a pure whey protein isolate powder […]
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