Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
OREO® Birthday Cake GHOST Whey Celebrates 6 Years of Ghost and 110 Years of OREO®!
What can be better than a birthday party? A double birthday party!
GHOST® has partnered with Mondelez International to host a joint birthday party with OREO®! The Legends at GHOST Lifestyle are turning six — but this year, OREO® Cookies turned 110 years old!
In honor of these incredible milestones, the two legendary companies have […]
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Myprotein Clear Whey Meal Replacement: An MRP with Olive Oil.. That’s Clear!
As you’d probably guess from their name, Myprotein has historically specialized in protein supplements like powders, bars, and high-protein snacks. In this they differ a bit from most of their industry competitors, where the focus is almost always on performance-boosting ergogenic sports supplements like stimulants and nitric oxide precursors.
Myprotein has plenty of performance-boosters as […]
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PEAK ATP: The Ultimate Guide to Disodium ATP Supplements
Regular readers of the PricePlow blog see us harp on mitochondrial health and adenosine triphosphate (ATP) production on at least a weekly basis, if not more frequently.
We emphasize it for the same reason that the supplement industry as a whole is focusing more and more on mitochondrial optimization and ATP generation: cellular energy and […]
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Pre-Kaged Sport Now in Watermelon and Blue Raspberry
With so much attention on the insanely pumped-up Pre-Kaged Elite and the Clean Burn series weight loss regimen, Kaged has left some of their sports athletes waiting for something they can sink their teeth into.
That day has come: a couple of new flavors are here in Pre-Kaged Sport, and they’re absolutely spectacular:
Pre-Kaged[…]Continue Reading →
Myprotein “Whey Forward”: Animal-Free Protein Fermented from GMO Fungus by Perfect Day
Just when you thought Myprotein couldn’t possibly come out with any new types of protein — they’ve got everything from whey protein to bars and snacks to plant proteins, after all — they stun the industry with something completely different.
Today, we’re going to talk in depth about their new animal-free whey protein alternative: Myprotein […]
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(Expired) GNC’s 2022 Live Well Sale
GNC is excited to announce their first ever Live Well Sale, a new semi-annual event with an epic BOGO50 promotion alongside a massive sweepstakes with a $100,000 grand prize and 150 instant-win prizes!
With recent launches like Beyond Raw’s Concept X pre-workout supplement, to expanded offerings in superfoods, vitamins, supplements, and much more, GNC […]
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Alpha Prime Supps Collagen Trio: Three Unique Collagen Supplements
The mission of premium supplement manufacturer Alpha Prime Supps is to “always offer the best for every single person.” This relentless drive to dominate every category is what’s behind AP’s gradual expansion from athletic wear into all kinds of other markets, including sports supplements.
Alpha Prime stands behind their Regimen of supplements with an […]
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Core LONGEVITY Introduces Mitochondria-Boosting Puremidine
Don’t you wanna live forever?
OK, well, we’re not there quite yet… but we’re getting closer!
A wave of exciting research has come out in the last 5-10 years highlighting NAD+, an important metabolic coenzyme that’s implicated in ATP production, and autophagy, the body’s process of cellular self-renewal.
NAD+ and autophagy appear […]
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Alpha Lion SuperHuman POST: Muscle Protein Synthesis Maximizer
Premium supplement manufacturer, Alpha Lion, has been on the bleeding edge of supplement innovation since they first appeared on the scene. Case in point: Alpha Lion was the first company to bring MitoBurn (L-BAIBA) and CaloriBurn GP (grains of paradise extract) to the consumer market with their Alpha Lion Gains Candy line, launching Gains […]
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