Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Core ABC Blood Orange: Not Just a Seasonal Flavor
CORE Nutritionals is on a tear lately, hot off of a potent Core HYDRATE launch that put all other electrolyte supplements on the chopping block. But getting back to one of their classic supplements – the Core ABC intra-workout / BCAA supplement – there’s a new flavor launching for Fall of 2022.
Blood Orange Core[…]Continue Reading →
Kaged Clean Meal Chocolate Peanut Butter: A Flavor as Good as the Ingredients
The Kaged rebrand has been in full swing all year, with their beautiful and simple new labels covering nearly their entire product line. It started this year with the insanely powerful Pre-Kaged Elite, which we revealed in PricePlow Podcast #058 with CEO Michael McClane when he announced the name change from Kaged Muscle to Kaged[…]
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5x More Bioavailable: Why Dihydroberberine is “The Better Berberine”
There are many reasons to get into the nutritional supplement game. Maybe you want more energy, or to sleep better, or to push yourself harder in the gym. But probably the number-1 most common reason we hear from our readers is body composition.
People want to get lean and stay lean while packing on […]
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Ghost Greens Apple Cider: This Fall Flavor Won’t Last Forever (But is Back for 2023)
Note: This article is from the 2022 launch, but the flavor has been brought back for 2023! See our article titled “GHOST 2023 Fall Flavors for Whey, Vegan Protein, and Greens” for the latest info.
It’s simply been too long since we’ve covered Ghost Greens, the loaded, legendary greens formula from Ghost Lifestyle. […]
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MyoBlox LOCO: Strong Psychoactive Pre-Workout with Vasaka
Laser Focus. Energy. Endurance. Strength.
Those are the words you’ll see saddled across the top of the new Myoblox Loco tub released in September of 2022, and they mean every bit of that. We recently covered MyoBlox BLO 3D, the counterpart stimulant-free pre-workout supplement for huge breakthrough pumps. Now, it’s time for its […]
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Alpha Prime Supps Vegan: Plant Protein with a Carrot Cake Flavor!
Lately, the AP Prime Bites Protein Brownies have really stolen the show for Alpha Prime Supps. We recently had AP’s Brian Ikalina and Europa’s Justin Weeks on the PricePlow Podcast (Episode #071) to celebrate their retail-exclusive Purple Velvet flavor.
But remember, Alpha Prime Supps makes supplements besides protein brownies. Going beyond supplements like the Legacy […]
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5% Nutrition Core L-Citrulline 3000: Citrulline with a Hit of Glycerol
Most bodybuilding enthusiasts have heard of legendary bodybuilder Rich Piana. And most readers here know that he founded his own nutritional supplement company. He named it 5% Nutrition, as an allusion to his belief that only 5% of people on the planet have the grit, determination, and talent to achieve their highest potential […]
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Arms Race Nite Nite: Melatonin-Free, Herbal-Heavy Sleep Aid
Arms Race Nutrition (ARN) was founded in 2019 by natural bodybuilding and internet fitness phenomenon, Julian Smith. Since then, his collaboration with pro bodybuilder and Core Nutritionals CEO Doug Miller has borne some amazing fruit.
We love the name Arms Race because it reflects the fact that in fitness and in life, you have […]
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CORE Hydrate: A New Bar is Set for Electrolyte Supplements
Professional bodybuilder Doug Miller started CORE Nutritionals in 2005 when he realized that the market’s meal replacement proteins were quite simply unacceptable. His response was the introductory release of Core MRP, marking the beginning of a juggernaut operation.
17 years later, Doug and CORE are still going strong, and the same issue has […]
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Revive MD Immune Defense: Prepare for the Fall
Revive MD is a brand that lives up to its name. Founded by real-life medical doctor, Domenic Iacovone, and his business partner Matt Jansen, Revive MD’s supplements are distinguished by the fact that real institutional medical expertise goes into formulating them.
You’d expect an MD in the supplement game to be really on top of […]
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