Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
5% Nutrition Core L-Citrulline 3000: Citrulline with a Hit of Glycerol
Most bodybuilding enthusiasts have heard of legendary bodybuilder Rich Piana. And most readers here know that he founded his own nutritional supplement company. He named it 5% Nutrition, as an allusion to his belief that only 5% of people on the planet have the grit, determination, and talent to achieve their highest potential […]
Continue Reading →
Arms Race Nite Nite: Melatonin-Free, Herbal-Heavy Sleep Aid
Arms Race Nutrition (ARN) was founded in 2019 by natural bodybuilding and internet fitness phenomenon, Julian Smith. Since then, his collaboration with pro bodybuilder and Core Nutritionals CEO Doug Miller has borne some amazing fruit.
We love the name Arms Race because it reflects the fact that in fitness and in life, you have […]
Continue Reading →
CORE Hydrate: A New Bar is Set for Electrolyte Supplements
Professional bodybuilder Doug Miller started CORE Nutritionals in 2005 when he realized that the market’s meal replacement proteins were quite simply unacceptable. His response was the introductory release of Core MRP, marking the beginning of a juggernaut operation.
17 years later, Doug and CORE are still going strong, and the same issue has […]
Continue Reading →
Revive MD Immune Defense: Prepare for the Fall
Revive MD is a brand that lives up to its name. Founded by real-life medical doctor, Domenic Iacovone, and his business partner Matt Jansen, Revive MD’s supplements are distinguished by the fact that real institutional medical expertise goes into formulating them.
You’d expect an MD in the supplement game to be really on top of […]
Continue Reading →
Raza Bashir & Shawn Wells: MuscleTech enfinity Paraxanthine Launch | Episode #072
https://blog.priceplow.com/podcast/raza-bashir-shawn-wells-muscletech-enfinity-paraxanthine-072
In late August of 2022, PricePlow revealed the next-generation stimulatory ingredient enfinity (Paraxanthine), set to launch shortly afterward through MuscleTech. We wrote about the new product line and briefly introduced paraxanthine to readers in our article titled MuscleTech Reveals New Workout Stimulant: enfinity brand Paraxanthine.
To follow-up with more scientific […]
Continue Reading →
Beast Mode BURN: Fat Burning Pre-Workout Hybrid Brings the Beast Back
Beast Sports Nutrition is on a tear of new releases, with Beast-fronted supplement tubs that have feel-good formulas to match. Their recent Beast Mode X pre-workout supplement has a powerful feel-good “X-Factor” with RhodioPrime Rhodiola extract and a timed-release caffeine blend, so we love what Beast has been up to.
But for those who are […]
Continue Reading →
BLO is Back! MyoBlox BLO 3D Brings Big Breakthrough Pumps & Hydration
Blo is back!
We always get excited about new products from MyoBlox, a hip and savvy lifestyle-and-performance brand from the San Francisco Bay Area that took the supplement scene by storm in 2017.
With flashy neon visuals that hearken back to hypebeast streetwear fashion — a popular style these days — MyoBlox has proven […]
Continue Reading →
SmartPrime-Om: Tilting the Omega-3:Omega-6 Battle In Your Favor
If you’ve been anywhere near the nutritional supplement industry in the last twenty years, you’ve undoubtedly heard a ton about one supplement in particular:
Fish oil.
We take fish oil for two specific omega-3 polyunsaturated fatty acids (PUFAs) – eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA).
According to a great deal of scientific […]
Continue Reading →
Ghost X Maxx Chewning 2022: Limited Edition Energy, Legend, and Pump
Note: The 2023 Maxx Chewning Collabs are out, and this year, they’re doing a GHOST x Sour Strips collab, and Strawbango Margarita Ghost Energy has been separately re-launched for a limited time!
Ghost Lifestyle and Maxx Chewning are back for their annual collaborative romp – and this year’s more serious than ever – with trademarks[…]
Continue Reading →
Arms Race Elevation Extends a Chocolate Coconut Flavor
Arms Race Nutrition is bringing us an awesome new flavor of their premium Elevation whey protein isolate powder:
Chocolate Coconut!
Elevation: Proving Protein Flavors MatterIt’s easy to write off quality supplement flavoring as a secondary or merely cosmetic concern, but we think it’s a lot more important than that – good flavors can […]
Continue Reading →
