Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Revive MD Gut Health+ Targets Harmful Bacterial Overgrowth
It’s been over two millennia since the ancient Greek physician, Hippocrates — a man who is widely considered the founding figure of Western medicine and is commemorated by the Hippocratic Oath — wrote that all disease begins in the gut.
Surveying the nutritional landscape of modern America, even Hippocrates himself would be shocked by […]
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Core Nutritionals FURY Pre-Workout v2 Available Everywhere
Core Nutritionals’ FURY pre-workout, long regarded as one of the most potent products in its category, is getting a redesign – and we’re all about it. Originally available at The Vitamin Shoppe, it’s now unleashed on the Core website and everywhere else.
Core FURY v2: Packed with Five Blends, Time-Release Caffeine, and Tons of[…]Continue Reading →
MuscleTech Augmented Reality Brings Product Education
Far from being content to white-label the same products and ingredients as so many others do in the industry, the visionaries at MuscleTech like to surf on the cutting edge.
Back in August, we wrote about the release of MuscleTech’s iQ Series. Comprised of EuphoriQ, Burn iQ Smart Thermo Powder, and Burn […]
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Rhaponticum Carthamoides: The MAX Phytoecdysteroid Source
In 2022, most consumers of the sports supplement industry have likely noticed a large increase in supplements based upon turkesterone. This naturally-occurring plant-based steroid is in a class of compounds known as phytoecdysteroids, which has seen a large resurgence the past couple of years.
In this article, we dig into one of the […]
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Myprotein The EAAs Intra-Workout Gets 2 New Refreshing Flavors!
Myprotein is, of course, a company highly dedicated to the craft of standard (and sometimes novel) proteins, but their contributions to the supplement industry don’t end there. They’ve been on the march, with more powders, use cases, and flavors conquered.
We’ve been writing about their Pro Range for a while, and we’re big fans. The […]
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5% Nutrition Hydrate STK: Not Your SAMe Ol’ Electrolyte Supplement
Hydration has been all the rage the past couple of years, with numerous electrolyte supplements taking the world by storm — going beyond the sports nutrition industry and making it into grocery stores as well. It’s clear that we, as a society, have a significant mineral deficiency problem, to say the least.
But one thing […]
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The Top 5 Supplement Industry Trends from SupplySide West 2022
SupplySide West 2022 has come and gone, but this year’s annual trip to Las Vegas left a lasting impression. SupplySide West (SSW) is an annual industry trade show run by Informa Markets that gathers professionals across the supply chains of the dietary supplement ingredient and functional foods/beverages industries.
This trade show is best for catching […]
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Anabolic Warfare Project GDA: Affordable Muscle Sensitizer for Carbs
Anabolic Warfare is known for their interesting approach to formulating common supplements. We’ve covered several of their Project Muscle supplements, and throughout the year, they’ve added even more than originally announced!
Today we’ll talk about Project GDA, Anabolic Warfare’s glucose disposal agent (GDA), which promises to provide consumers with the performance of a […]
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Universal TORRENT: Old-School Post-Workout Supplement Still Dominates
We love Universal Nutrition because their approach to formulating supplements is inspired by old school bodybuilding – the overwhelming majority of ingredients Universal uses are backed by hardcore research, every once in a while they give a wink and a nod to the finest bodybuilding traditions.
When PricePlow was founded in 2008, one of the […]
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Blessing Awodibu: The Boogieman Joins MuscleTech | Episode #076
On Monday, November 14th, MuscleTech held their first ever virtual press conference with a major announcement: Blessing Awodibu, otherwise known as The Boogieman, has joined Team MuscleTech!
PricePlow joined media companies from both sides of the announcement, which included sports nutrition supplement press as well as bodybuilding news experts. This was announced […]
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