Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
The Animal Double Stack: Primal Pre-Workout and Animal Pak Stacked to Save
It’s been a great year for the legendary Animal team at Universal Nutrition. Not just home to one of the best (if not the best) branding campaigns in the sports supplement industry, the team has put out some incredible products led by the Animal Primal pre-workout and a duo of innovative creatine supplements in Animal […]
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Revive MD Vitamin K2: Why Split from Vitamin D3?
Revive MD is one of our go-to brands for health and wellness. They have quite a comprehensive product catalog: For any given health concern, they often don’t just have one product, but a whole line of them.
Revive MD has sold a vitamin D3 and vitamin K2 combination supplement for a while now, but have […]
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Primeval Labs Creatine Now in Convenient Stick Packs
When it comes to “go-to” supplements that are foundational to health, wellness, and athleticism, there’s nothing more tried-and-true than creatine, specifically creatine monohydrate.
Mountains of research have shown that creatine is safe and effective for a massive number of benefits, ranging from muscular power and lean mass gains to cellular energy and better […]
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Core ABC Blood Orange: Not Just a Seasonal Flavor
CORE Nutritionals is on a tear lately, hot off of a potent Core HYDRATE launch that put all other electrolyte supplements on the chopping block. But getting back to one of their classic supplements – the Core ABC intra-workout / BCAA supplement – there’s a new flavor launching for Fall of 2022.
Blood Orange Core[…]Continue Reading →
Kaged Clean Meal Chocolate Peanut Butter: A Flavor as Good as the Ingredients
The Kaged rebrand has been in full swing all year, with their beautiful and simple new labels covering nearly their entire product line. It started this year with the insanely powerful Pre-Kaged Elite, which we revealed in PricePlow Podcast #058 with CEO Michael McClane when he announced the name change from Kaged Muscle to Kaged[…]
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5x More Bioavailable: Why Dihydroberberine is “The Better Berberine”
There are many reasons to get into the nutritional supplement game. Maybe you want more energy, or to sleep better, or to push yourself harder in the gym. But probably the number-1 most common reason we hear from our readers is body composition.
People want to get lean and stay lean while packing on […]
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Ghost Greens Apple Cider: This Fall Flavor Won’t Last Forever (But is Back for 2023)
Note: This article is from the 2022 launch, but the flavor has been brought back for 2023! See our article titled “GHOST 2023 Fall Flavors for Whey, Vegan Protein, and Greens” for the latest info.
It’s simply been too long since we’ve covered Ghost Greens, the loaded, legendary greens formula from Ghost Lifestyle. […]
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MyoBlox LOCO: Strong Psychoactive Pre-Workout with Vasaka
Laser Focus. Energy. Endurance. Strength.
Those are the words you’ll see saddled across the top of the new Myoblox Loco tub released in September of 2022, and they mean every bit of that. We recently covered MyoBlox BLO 3D, the counterpart stimulant-free pre-workout supplement for huge breakthrough pumps. Now, it’s time for its […]
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Alpha Prime Supps Vegan: Plant Protein with a Carrot Cake Flavor!
Lately, the AP Prime Bites Protein Brownies have really stolen the show for Alpha Prime Supps. We recently had AP’s Brian Ikalina and Europa’s Justin Weeks on the PricePlow Podcast (Episode #071) to celebrate their retail-exclusive Purple Velvet flavor.
But remember, Alpha Prime Supps makes supplements besides protein brownies. Going beyond supplements like the Legacy […]
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MuscleTech EuphoriQ: Smart Pre-Workout with enfinity Paraxanthine
The day is upon us! After years of waiting for a new legally-compliant workout stimulant, the masterminds at MuscleTech have finally brought it to us. It comes in the form of enfinity brand paraxanthine — a caffeine replacement — and the first product to use it is the EuphoriQ pre-workout supplement.
MuscleTech EuphoriQ:[…]Continue Reading →
