Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
CTD Labs Changes Name to CTD Sports
A quick FYI to everyone who missed it: CTD Labs has changed their name to CTD Sports.
The news occurred a few weeks ago, but today, we’ve finally updated and redirected everything to the new CTD Sports page on PricePlow.
Who is CTD Sports?Based out of Houston, TX, CTD is one of the […]
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Nutrabolt IPO Rumors: Will it Ever Really Happen?
Lately, we’ve noticed something very odd about the search traffic coming into this blog:
Due to a few other blog posts where we discuss investments and publicly held companies, combined with our ongoing coverage of NutraBolt-owned brands (Cellucor, FitJoy, and Xtend), we’ve somehow begun seeing traffic for those inquiring about a Nutrabolt IPO.
We’re […]
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Iron Whey Protein Tests Reviewed: More Questions than Answers
This week, MusclePharm released a lab analysis of their Arnold Schwarzenegger Series Iron Whey protein powder, in response to consumers who were concerned about potential amino acid spiking[1] and allegations from at least one law firm.[2]
The results can be found here.[3]
First, we would like to sincerely thank MusclePharm for stepping up and providing […]
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Arnold’s Iron Test: Another Questionable MusclePharm Label
GNC quietly released the latest in the Arnold Schwarzenegger Series (owned by MusclePharm), Iron Test.
The label is the same as it was when it leaked back in May, which is unfortunate because it is the epitome of a proprietary blend.
There is absolutely no way to guess if this product will work[…]
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MusclePharm Signs Johnny Manziel; Takes the Low Road
MusclePharm today announced their multi-year endorsement agreement with Johnny Manziel, much to the dismay of several of their customers.[1,2]
First, allow me to preface this with two notes:
I am a lifelong Cleveland Browns fan. By extension, I am therefore a “Johnny Manziel fan”, albeit very begrudgingly.
You can’t argue with MusclePharm’s success, and I […]
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Combat CASEIN – Feed Your Muscles at Night with MusclePharm
MusclePharm is quickly rounding out their entire product line, with the recently-announced Combat Crunch Protein Bars[1] and next year’s major Amino1 Sports Drink[2] that intends to take on Gatorade.
But with the massive success of their protein powder, aptly named Combat Powder, MPNation has decided to rebrand their slow-digesting nighttime protein, Combat Casein.[…]
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Pepper Your Angus: The Legacy of Pink Magic PLATINUM!
Guys, you’re not going to believe this one.
I just bumped into an old friend who works up the chain at GNC, and we got on the topic of fat burners.
I mentioned that I started using the new USPLabs EpiBURN Pro, which, 3 days in, I’m loving so far.
He says, “USPLabs? I can […]
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Myofusion Advanced Review – Smoothest Chocolate Yet?
Ever since it was announced, we’ve been excited about Myofusion Advanced.
On the blog post linked above, you can read the details behind the ingredients and the backstory. Gaspari are the kings of flavoring, and there was no protein label trickery[1] on this one, hence our excitement.
But today we’re here to drop down our […]
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Quest CHIPS – Better Protein Chips are the Next Big Thing
Quest Nutrition, creators of the famed Quest Bars, is up to something BIG:
Quest Protein Chips are here!In this article, we discuss the nutrition, ingredients, and macronutrients of the new chips, flavors, and then get into some of the reviews. But first, the best deals online:
The MacronutrientsQuest has posted the official release […]
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Bio-Gro “Banned” by USADA / WADA… As Predicted by PricePlow
Today’s talk of the town is about the recent update on the US Anti-Doping Agency’s (USADA) “High Risk List” over at Supplement411.org[1], which placed iSatori’s Bio-Gro supplement on their “high-risk” / “quasi-banned” list.
Since a few of our Facebook fans asked what we thought, it’s time we chimed in:
We predicted this over a year[…]Continue Reading →