Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Myofusion Advanced – Gaspari Moves to Trusted Protein
Today, we’re incredibly happy to announce Gaspari Myofusion Advanced Protein!
This is the next revision of the Myofusion protein product line, and is definitely our favorite one yet.
It contains no added free-form amino acids, so you can be more confident knowing that the 25g of protein on the label is really 25g of […]
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NO Xplode 2014 New Formula (3.0) – Is change here?
About a month ago, the BSN hype machine turned up the volume: something big would be coming to the sports nutrition industry.
Teaser videos claimed that the next generation of sports supplements was on its way[1], featuring the following ad:
This was great to see. After all, with the ongoing protein spiking issues and recent […]
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Pro JYM Protein Powder. Can Jim Stoppani Redeem Himself?
2014 has been the year of Stoppani, and the good Doctor’s fans have yet another reason to celebrate:
Jim Stoppani’s Pro JYM protein powder has been […]
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Thermoxyn – iForce Nutrition’s Next Gen Fat Burner!
Great news for iForce fans dropping some pounds this summer – the long-awaited release of their Thermoxyn fat burner is here!
In this post, we’ll get into the ingredients and clarify a bit of confusion on the name.
Expect some strength with iForce – but more reasonable this timeiForce is no stranger to some […]
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Amino Acid Spiking Scam: Is Your Protein Really PROTEIN?
If you’ve been dieting or using supplements over the past few years, then there’s no way you’ve missed this aggravating situation:
Protein prices are constantly rising.
Things got especially bad when Gatorade started adding whey protein to their recovery sports drinks — a decision that threw massive ripples into the entire market.[1,2,3]
To combat these […]
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Updated Site Feature: Easier User Login / Price Alert System
Last week, I wrote about our new price alert notifications for hot deals. Our system can now automatically email you whenever we find a crazy good deal, as well as email you on product, brand, and category price drops.
As I was writing that post and explaining the process, I realized how unacceptable the login […]
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Does Creatine Cause Mood Swings?
It’s sad that we have to write this, but since several people are legitimately wondering, here goes:
The answer is no, creatine does not cause mood swings.
As we write this, there are literally over 700 well-performed research studies on creatine supplementation. Just do a Google search for site:nih.gov creatine[1] and you’ll see […]
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New Feature: Automatic Hot Deal Alerts for Nutrition Products
We’ve had a great string of huge discounts on our hot deals page. Now things are even better.
To learn about the latest deals, you no longer need to see our posts on Facebook, Twitter, or bookmark the page. You can now sign up for automatic hot deal alerts and we’ll email you (max once […]
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Cellucor C4 Ripped – The Fat Burning Pre Workout?!
When Cellucor announced their new G4 (4th Generation) product line, it included several variations of the new C4 pre workout. C4 Ripped is the fat burner of the bunch, but in pre-workout form.
Note that existing fat burner Super HD (also upgraded with a new formula) appears to be sticking around as well. The new […]
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