BPI Best Protein Now Out – Isolate First Whey Protein!

BPI Best Protein

It’s here.. but is it really the best?

This year, BPI Sports had a successful launch of their first protein powder, Whey-HD. Now it looks like they’ll be coming out with another protein product sometime in the coming months, simply named Best Protein.

This is not to be confused with our popular Best Protein Powder page and Top 10 List, which helps you decide on the right protein powder depending on your dietary needs.

What are the BPI Best Protein Ingredients?

WARNING: The store label is different from the BPI Sports website label. We’re not sure which is currently correct and have emailed BPI to find out. Proceed with extreme caution!

The ingredients are now out, and it’s a pretty basic whey protein blend:

  • Whey Protein Isolate
  • Whey Protein Concentrate
  • Whey Protein Hydrolysate

In addition are Cocoa (for chocolate flavor), Natural and Artificial Flavors, Salt, Xanthan Gum, Sucralose, Soy Lecithin, and Lactase.

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Regarding the nutrition facts and macros:

Chocolate Macros

  • Calories: 120
  • Protein: 24g
  • Fat: 2g (1g saturated)
  • Carbs: 3g (1g fiber, 2g sugar)

Vanilla is slightly better:

Vanilla Macros

  • Calories: 120
  • Protein: 24g
  • Fat: 1.5g (1g saturated)
  • Carbs: 2g (0 fiber, 2g sugar)

Time will tell — to get more information, sign up for notifications below:

Some marketing discussion

BPI Best Protein

Search for Best BCAA and look at what happens!! Instant system gamification!

BPI seems like they’ll be doing what they did with their relatively popular BPI Best BCAA product – throw the word “Best” in there, and reap in the easy success from new buyer’s and users who are searching for the best on search engines.

In the image to the right, you can see this working in action. The plan goes like this:

  • Name a product the “Best [insert category name here]”
  • Stock it at Bodybuilding.com, GNC.com, and every other SEO powerhouse possible
  • Profit!

It’s a smart play, and we’re honestly very surprised that nobody had the trademark for Best Protein up until now!!!

We’ll see if this one works as well as it did for the BCAA product. Protein is a much more aggressive keyword to go after.

As to whether it will actually be the best, and make it over to our top protein buyer’s guide, is to be determined, since we don’t know the ingredients.

Any known flavors

The initial flavors are Chocolate Brownie and Vanilla Swirl, but we have to assume more are coming. Given how great Whey-HD tastes, we have no doubt they’ll hit the flavoring.

You can see all of the currently available flavors in the price comparison widget below:

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  1. Coingestion of whey protein and casein in a mixed meal: demonstration of a more sustained anabolic effect of casein
  2. Protein blend ingestion following resistance exercise promotes human muscle protein synthesis

Previous content, now removed or deemed incorrect:

Our hopes for BPI’s Best Protein

In the perfect world, this would be an open-formula, mixed protein product that uses a combination of milk protein isolate, whey protein isolate, and perhaps some whey protein concentrate from WPC-80.

We doubt the formula will be open (that’s ideal world), but some other companies have been doing that, and we’re excited to see more move to that philosophy.

However, we like blended protein products from various types of proteins as opposed to pure whey protein products because research is showing that the blends get the best of all worlds in terms of absorption and a more filled-out amino acid profile.[1,2]

Posted in , by Mike | Tagged , , , , , .

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